Sourcebook on Corporate Image and Corporate Advocacy Advertising PDF Download

Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 2214

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Author: James R. Gregory
Publisher: McGraw Hill Professional
ISBN: 9780844233079
Category : Business & Economics
Languages : en
Pages : 296

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Marketing Corporate Image guides the reader to ways of thinking about corporate advertising, as an investment rather than a cost, how to do it and why it is necessary to build a corporate image in order to increase product sales.'

Author: Ben H. Bagdikian
Publisher: Beacon Press
ISBN: 0807061840
Category : Social Science
Languages : en
Pages : 320

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Book Description
When the first edition of The Media Monopoly was published in 1983, critics called Ben Bagdikian's warnings about the chilling effects of corporate ownership and mass advertising on the nation's news "alarmist." Since then, the number of corporations controlling most of America's daily newspapers, magazines, radio and television stations, book publishers, and movie companies has dwindled from fifty to ten to five. The most respected critique of modern mass media ever issued is now published in a completely updated and revised twentieth anniversary edition. 'Ben Bagdikian has written the first great media book of the twenty-first century. The New Media Monopoly will provide a roadmap to understanding how we got here and where we need to go to make matters better.' -Robert McChesney, author of Rich Media, Poor Democracy From the Trade Paperback edition.

Author: Gordon Adams
Publisher: Transaction Publishers
ISBN: 9781412837460
Category :
Languages : en
Pages : 470

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Author: United States. Supreme Court
Publisher:
ISBN:
Category : Law reports, digests, etc
Languages : en
Pages : 1324

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Author: United States. Superintendent of Documents
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1130

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Book Description
February issue includes Appendix entitled Directory of United States Government periodicals and subscription publications; September issue includes List of depository libraries; June and December issues include semiannual index

Author: Robert L. Heath
Publisher: SAGE
ISBN: 9780803970359
Category : Business & Economics
Languages : en
Pages : 428

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The focus of this book is issues management and why it should play a key role in strategic planning, supporting the organization in its interface with public policy, public opinion, and opinion formers.

Author: Elinor Selame
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 248

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Book Description
With so many similar or seemingly identical corporations, products and services vying for attention, why is it that some prosper while others fail? This question and many related questions and issues are clearly examined in this book, which shows why a positive, attention-getting corporate image is one of the most important marketing tools for any company. Using several case studies to illustrate key points, it explains what a corporate identity is, why it is important, and how to determine if a company needs a new or revised one. Also discusses how to choose a corporate symbol that sends out the right message, with several annotated illustrations of corporate seals and logos, and examines the responsibilities and alternatives in communicating a new corporate image. Other topics cover packaging and creating brand image as strategic marketing tools; how architectural design can be a powerful statement of company image; using advertising to project a positive corporate image; and issues related to marketing and corporate image-making in the international arena.

Author: Hugh Rank
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 164

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Book Description
This book probes the ways ads persuade people to purchase, and attempts to teach individuals to become more discerning consumers. Critical thinking, when applied to analyzing ads, benefits consumers by helping them recognize patterns of persuasion and sort incoming information in order to get to the hidden message. The book s basic premise is that all people are benefit-seekers and persuaders are benefit-promisers. There are four dynamics of benefit-seeking behaviors: (1) protection, or keeping a perceived "good"; (2) relief, or getting rid of a perceived "bad"; (3) acquisition, or getting a new "good"; and (4) prevention, or avoiding getting a new "bad." The book identifies a five-part strategy of the basic pattern of advertising ("Hi, Trust Me, You Need, Hurry, Buy"), discusses the vocabulary of advertising, and provides exercises, discussion topics, and quiz sheets as learning and assessment tools. (DQE)

Author: S. Prakash Sethi
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 504

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Book Description