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Author: Mark McNeilly Publisher: OUP USA ISBN: 0199782911 Category : Business & Economics Languages : en Pages : 343
Book Description
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
Author: Mark McNeilly Publisher: OUP USA ISBN: 0199782911 Category : Business & Economics Languages : en Pages : 343
Book Description
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
Author: Gerald A Michaelson Publisher: Simon and Schuster ISBN: 1440507082 Category : Business & Economics Languages : en Pages : 224
Book Description
In today's competitive business world, you must capture the high ground and defend it against your rivals. The secret lies in mastering the strategic arts taught by the ancient Chinese military theorist Sun Tzu. Gerald A. Michaelson's classic book breaks down Sun Tzu's lessons to help you move from manager to leader and vanquish your competition. In this fully updated edition, Steven Michaelson offers new examples drawn from companies ranging from Amazon to Toyota to Google, putting Sun Tzu at your side for today's business challenges. Here is the wisdom--tested for twenty-five centuries--that will help you seize the advantage, storm your competitors' gates, and conquer the marketplace!
Author: Derek M. C. Yuen Publisher: Oxford University Press ISBN: 0190257113 Category : History Languages : en Pages : 256
Book Description
As the People's Republic's seemingly inexorable rise to economic and military power continues, never has the need for a better grasp of Chinese strategic thought by the West been more acute. In Deciphering Sun Tzu, Derek Yuen seeks to reclaim for the reader the hidden contours and lost Chinese and Taoist contexts of Sun Tzu's renowned treatise The Art of War, a literary classic and arguably one of the most influential books ever written. He also explains its historical, philosophical, strategic, and cross-cultural significance. His comprehensive analysis of Sun Tzu, based on a close reading of the Chinese sources, also reconstructs the philosophy, Taoist methodology and worldview that effectively form the cornerstones of Chinese strategic thinking, which are arguably as relevant today as at any moment in history. Yuen's innovative reading and analysis of Sun Tzu within and from a Chinese context is a new way of approaching the strategic master's main concepts, which he compares with those of Clausewitz, Liddell-Hart and other Western strategists. Deciphering Sun Tzu offers illuminating analysis and contextualization of The Art of War in a manner that has long been sought by Western readers and opens new means of getting to grips with Chinese strategic thought.
Author: Everest Media, Publisher: Everest Media LLC ISBN: Category : Fiction Languages : en Pages : 37
Book Description
Please note: This is a companion version & not the original book. Sample Book Insights: #1 The five elements of warfare are: method, discipline, the commander, the army, and military expenditure. The five heads should be familiar to every general. He who knows them will be victorious. #2 The general who wins a battle makes many calculations in his temple before the battle is fought. The general who loses a battle makes few calculations beforehand. Thus, many calculations lead to victory, while few calculations lead to defeat.
Author: Max Brooks Publisher: Broadway Books ISBN: 0770437400 Category : Fiction Languages : en Pages : 434
Book Description
An account of the decade-long conflict between humankind and hordes of the predatory undead is told from the perspective of dozens of survivors who describe in their own words the epic human battle for survival, in a novel that is the basis for the June 2013 film starring Brad Pitt. Reissue. Movie Tie-In.
Author: Chin-Ning Chu Publisher: Crown Currency ISBN: 0385519966 Category : Business & Economics Languages : en Pages : 224
Book Description
Forget everything you think you know about strength, strategy and success. This brilliant adaptation of the ancient masterpiece The Art of War shows women how to use Sun Tzu’s philosophy to win in every aspect of life. Would you like to transform your weaknesses into strengths? Succeed at work without compromising your ethics? Integrate your style and personal philosophy into every action you take? If so, this book is for you. In The Art of War for Women, bestselling author Chin-Ning Chu brings the eternal wisdom of philosopher-general Sun Tzu to women looking to gain a better understanding of who they are--and, more importantly, who they want to be. Although Sun Tzu’s book is about the application of strategies and determining the most efficient way of gaining victory with the least amount of conflict, every one of those strategies begins with having a deep understanding of the people and the world around us. They also require us to understand ourselves--our strengths and weaknesses, our goals and fears. In other words, the aim is not to apply a series of rules coldly and dispassionately, but rather to integrate ourselves and our unique talents into the strategies we will employ. This is not a feel-good book. (But you will feel good after reading it.) It is not a motivational book. (But you will be motivated to achieve what you want, once you are done.) Ultimately, its purpose it to provide women with the strategies we all need to overcome the obstacles that stand in the way of our goals and dreams. Sun Tzu’s Art of War is the most influential book on strategy ever published, selling tens of millions of copies worldwide in several editions. Written by one of today’s foremost authorities on Sun Tzu, The Art of War for Women is sure to become a classic in its own right.
Author: Sun Tzu Publisher: Simon and Schuster ISBN: 1626868204 Category : History Languages : en Pages : 592
Book Description
The words of the ancient Chinese sages are as timeless as they are wise. The words of ancient Chinese philosophers have influenced other thinkers across the world for more than 2,000 years, and continue to shape our ideas today. The Art of War & Other Classics of Eastern Philosophy includes translations of Sun Tzu's Art of War, Lao-Tzu's Tao Te Ching, the teachings of the master sage Confucius, and the writings of Mencius. From insights on warfare and diplomacy to advice on how to deal with one's neighbors and colleagues, this collection of classical Eastern philosophy will provide readers with countless nuggets of wisdom. IBPA Benjamin Franklin Gold Award Winner 2017!
Author: Ramon Pacheco Pardo Publisher: CRC Press ISBN: 135135115X Category : Literary Criticism Languages : en Pages : 82
Book Description
Sun Tzu's The Art of War is a series of lessons in the applied art of problem solving. Sun (544 BC-496 BC), an experienced general from the Warring States period of Chinese history, saw war as an inevitable problem – indeed, the ultimate problem confronting the state. The Art of War summarises his lessons on how to solve the problems raised by conflict. The work comprises a series of pithy discussions of the different strategic situations that might arise, and the best responses for each. In many ways it is a masterclass in the application of critical thinking to practical affairs. Aspiring generals are advised to 'appraise the situation' according to five separate criteria, and to plan accordingly. 'The expert at battle seeks his victory from strategic advantage', Sun writes, so every general must assess their situation from every angle, and establish not only the best way to give themselves the strategic advantage – but also of preventing the other side from giving itself the advantage. Throughout the text, Sun epitomises the qualities of a good problem solver by focusing on the nature of the problem; asking productive questions about it; and making sound decisions.
Author: Becky Sheetz-Runkle Publisher: AMACOM ISBN: 0814433820 Category : Business & Economics Languages : en Pages : 255
Book Description
Defeat the competition and dominate the market with these masterful strategies of Sun Tzu. Over two and a half millennia ago, Chinese military strategist Sun Tzu taught that size alone does not guarantee victory--strategy, positioning, planning, and leadership all play equally significant roles in overpowering the opposition. Today, this classic treatise is perfect for adapting to the world of small business, with entrepreneurs entrenched in fierce competition for customers, market share, and talent. Featuring inspiring examples of entrepreneurial success, The Art of War for Small Business centers its 12 timeless lessons on how to: Choose the right ground for your battles Leverage strengths while overcoming limitations Strike competitors’ weakest points and seize every opportunity Focus priorities and resources on conquering key challenges Go where the enemy is not Build and leverage strategic alliances Countless military, political, and business leaders across the world and throughout time have learned how to utilize these brilliant strategies to outsmart, outmaneuver, and outstrategize their larger adversaries’ seemingly overwhelming forces. Now, it’s time for the small business owner to learn how they can also capture crucial sectors, serve unmet needs, and emerge victorious.
Author: Mark McNeilly
Author: Mark McNeilly
Author: Gerald A Michaelson
Author: Derek M. C. Yuen
Author: Everest Media,
Author: Max Brooks
Author: Chin-Ning Chu
Author: Sun Tzu
Author: Pete Katz
Author: Ramon Pacheco Pardo
Author: Becky Sheetz-Runkle