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Author: Zoe Fraade-Blanar Publisher: Profile Books ISBN: 1782831983 Category : Business & Economics Languages : en Pages :
Book Description
Fandom isn't a noun, it's a verb. Fans create; they engage; they discuss. From comics to clothing, boundaries between fans and creators are blurring, and in this new fandom-based economy, it's clear: consumers may buy a product, but it is fans who can make or break it. An essential guide to the fan-fuelled future, Superfandom explores the explosion of fandom and its transformative impact on culture and business. In chapters centred on illuminating case studies, experts Zoe Fraade-Blanar and Aaron Glazer delve into the history, sociology and psychology of fan culture, and how it can change the way business works. With them we visit Disneyland, drink Frida Kahlo branded margaritas, meet the fans who rebelled when Polaroid discontinued its film, and find out how fan-modding of Grand Theft Auto adds value to the game. The internet allows direct access to this world: businesses can talk directly to their fans, hear their needs and desires, and react in real time. But while the benefits of this relationship can be huge, businesses that exploit or ignore fan bases do so at their peril. It can be very easy to get fan engagement wrong - as IKEA found out when it tried to shut down a fan site. Practical, investigative and reflective, Superfandom is a compelling and convincing exploration of the subject, and an indispensable guide to the brave new world of tech-fuelled fandom.
Author: Zoe Fraade-Blanar Publisher: Profile Books ISBN: 1782831983 Category : Business & Economics Languages : en Pages :
Book Description
Fandom isn't a noun, it's a verb. Fans create; they engage; they discuss. From comics to clothing, boundaries between fans and creators are blurring, and in this new fandom-based economy, it's clear: consumers may buy a product, but it is fans who can make or break it. An essential guide to the fan-fuelled future, Superfandom explores the explosion of fandom and its transformative impact on culture and business. In chapters centred on illuminating case studies, experts Zoe Fraade-Blanar and Aaron Glazer delve into the history, sociology and psychology of fan culture, and how it can change the way business works. With them we visit Disneyland, drink Frida Kahlo branded margaritas, meet the fans who rebelled when Polaroid discontinued its film, and find out how fan-modding of Grand Theft Auto adds value to the game. The internet allows direct access to this world: businesses can talk directly to their fans, hear their needs and desires, and react in real time. But while the benefits of this relationship can be huge, businesses that exploit or ignore fan bases do so at their peril. It can be very easy to get fan engagement wrong - as IKEA found out when it tried to shut down a fan site. Practical, investigative and reflective, Superfandom is a compelling and convincing exploration of the subject, and an indispensable guide to the brave new world of tech-fuelled fandom.
Author: Zoe Fraade-Blanar Publisher: W. W. Norton & Company ISBN: 0393249964 Category : Business & Economics Languages : en Pages : 288
Book Description
An in-depth look at the influence of fans—society’s alpha consumers—on our lives and culture. As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given organizations—from traditional businesses to tech startups—direct, real-time access to their most devoted consumers, and it’s easy to forget that this access flows both ways. This is the new “fandom-based economy”: a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as audiences demand a say in shaping the future of the things they love. In Superfandom, Zoe Fraade-Blanar and Aaron M. Glazer explain this new era of symbiosis. For producers, it can mean a golden opportunity: brands such as Polaroid and Surge, preserved by the passion of a handful of nostalgic fans, can now count on an articulate, creative, and, above all, loyal audience. Yet, the new economy has its own risks—it’s also easier than ever for companies to lose their audience’s trust, as Valve did when it tried to introduce a paid mod system for its Skyrim video game. Examining key cases that span a wide range of consumer markets, Fraade-Blanar and Glazer explain why some kinds of engagement with fans succeed and some backfire. Throughout, the authors probe fandom’s history, sociology, and psychology. From the nineteenth-century American Alice Drake, who bribed her way into the houses of her favorite European composers, to Hatsune Miku, the Japanese virtual celebrity whose songs are composed entirely by fans, the dynamics of fandom—the activities we perform to show we belong to a group of people with common interests—may be as old as culture itself. For groupies of financier Warren Buffet and enthusiasts of Cards Against Humanity alike, the consumer relationship has been transformed. Superfandom is an essential guide for those who care about, contribute to, and live in our rapidly expanding fan-driven economy.
Author: Pat Flynn Publisher: Get Smart Books ISBN: 9781949709469 Category : Brand choice Languages : en Pages : 0
Book Description
"Want to create a brand that will stand the test of time? Want to build a business that will last, one made to withstand the onslaught of competition, the whims of algorithmic changes, and the unscrupulous efforts of trolls and hackers? The key isn't the best technology, the diverse revenue stream, or the biggest marketing budget. The key is people. If you want to build a business and brand that can't be foiled, you need to cultivate aficionados who will sing your praises, have your back when things get tough, and buy everything you create. You need superfans"--Dust jacket flap
Book Description
Why is it so much fun to read about death and dismemberment? In Murder Book, lifelong true-crime obsessive and New Yorker cartoonist Hilary Fitzgerald Campbell tries to puzzle out the answer. An unconventional graphic exploration of a lifetime of Ann Rule super-fandom, amateur armchair sleuthing, and a deep dive into the high-profile murders that have fascinated the author for decades, this is a funny, thoughtful, and highly personal blend of memoir, cultural criticism, and true crime with a focus on the often-overlooked victims of notorious killers.
Author: Publisher: John Wiley & Sons ISBN: 1119538556 Category : Philosophy Languages : en Pages : 288
Book Description
This hilarious cast of star philosophers will make you laugh while you think as they explore the moral conundrums, ridiculous paradoxes, and wild implications of Saturday Night Live Comedian-philosophers from Socrates to Sartre have always prodded and provoked us, critiquing our most sacred institutions and urging us to examine ourselves in the process. In Saturday Night Live and Philosophy, a star-studded cast of philosophers takes a close look at the “deep thoughts” beneath the surface of NBC’s award-winning late-night variety show and its hosts’ zany antics. In this book, philosophy and comedy join forces, just like the Ambiguously Gay Duo, to explore the meaning of life itself through the riffs and beats of the subversive parody that gives the show its razor-sharp wit and undeniable cultural and political significance. Our guest hosts raise some eyebrows with questions like: Is Weekend Update Fake News? Does SNL upset dominant paradigms or trap us in political bubbles? When it comes to SNL, how can we tell the difference between satire, smart-assery, and seriousness? Is the Ladies Man too stupid for moral responsibility? What is the benefit of jokes that cause outrage? The Church Lady has a bad case of moral superiority. How about you? What can Wayne and Garth teach us about living a happy life?
Author: George Dohrmann Publisher: Ballantine Books ISBN: 0553394215 Category : Sports & Recreation Languages : en Pages : 225
Book Description
A Pulitzer Prize–winning journalist pulls back the curtain on the extraordinary inner lives of America’s most obsessive sports fans. There are fans, and then there are fanatics. In this wondrously immersive look at American sports fandom, George Dohrmann travels the country to find out what distinguishes an ordinary, everyday enthusiast from that special breed of supporter known as the superfan. In Minnesota, Dohrmann meets newly minted generals of the Viking World Order, a Minnesota Vikings affinity group organized along military lines. In Oregon, he shares a few beers with a determined soccer fan who amassed—almost singlehandedly—a four-thousand-strong cheering section for the fledgling Portland Timbers. In Illinois, he talks with the parents of a five-year-old boy whose intense hatred of Tom Brady went viral on YouTube. Through these and other intimate profiles, Dohrmann shows us the human faces behind the colored face paint, the real people inside the elaborate costumes who prowl the stands and parking lots at stadiums from coast to coast. In addition to the fans themselves, Dohrmann also talks with the experts who study them. He uses the latest thinking in sports psychology—some of it learned during a spirited round of miniature golf with a group of professors at the annual Sports Psychology Forum—to unravel the answers to such burning questions as: How does fandom begin? What are its effects on everyday life? When does it go too far? For everyone who’s ever body-painted their torso with the team colors of their alma mater before heading off to a sports bar—or even just screamed at their television during the NBA Finals—Superfans offers an entertaining and insightful exploration of the many ways human beings find meaning in something bigger than themselves. Featuring photos of the Rally Banana, Timber Jim, the officers of the Viking World Order, a pair of Kentucky Wildcats tattoos, a Kevin Durant jersey torched by a jilted fan, and more. Plus analysis of the . . . Arizona State Sun Devils • Chicago Bears • Dallas Cowboys • Green Bay Packers • Indianapolis Colts • Milwaukee Brewers • Nebraska Cornhuskers • New England Patriots • Oklahoma City Thunder • Philadelphia Eagles • San Diego State Aztecs • Seattle Seahawks “Well reported and meticulously researched . . . Dohrmann is a respected, diligent sportswriter and has been so for years—you don’t get Pulitzers for message-board posts.”—The Wall Street Journal
Author: Elamin Abdelmahmoud Publisher: Ballantine Books ISBN: 0593496868 Category : Biography & Autobiography Languages : en Pages : 185
Book Description
A NEW YORK TIMES NOTABLE BOOK OF THE YEAR • A “funny and frank” (The New York Times) collection of essays on Blackness, faith, pop culture, and the challenges—and rewards—of finding one’s way in the world, from a BuzzFeed editor and podcast host. “A memoir that is immense in its desire to give . . . a rich offering of image, of music, of place.”—Hanif Abdurraqib, author of A Little Devil in America: Notes in Praise of Black Performance At twelve years old, Elamin Abdelmahmoud emigrates with his family from his native Sudan to Kingston, Ontario, arguably one of the most homogenous cities in North America. At the airport, he’s handed his Blackness like a passport, and realizes that he needs to learn what this identity means in a new country. Like all teens, Abdelmahmoud spent his adolescence trying to figure out who he was, but he had to do it while learning to balance a new racial identity and all the false assumptions that came with it. Abdelmahmoud learned to fit in, and eventually became “every liberal white dad’s favorite person in the room.” But after many years spent trying on different personalities, he now must face the parts of himself he’s kept suppressed all this time. He asks, “What happens when those identities stage a jailbreak?” In his debut collection of essays, Abdelmahmoud gives full voice to each and every one of these conflicting selves. Whether reflecting on how The O.C. taught him about falling in love, why watching wrestling allowed him to reinvent himself, or what it was like being a Muslim teen in the aftermath of 9/11, Abdelmahmoud explores how our experiences and our environments help us in the continuing task of defining who we truly are. With the perfect balance of relatable humor and intellectual ferocity, Son of Elsewhere confronts what we know about ourselves, and most important, what we’re still learning.
Author: Jennifer Spiegel Publisher: Unbridled Books ISBN: 1609530829 Category : Fiction Languages : en Pages : 298
Book Description
Thirty-year-old office temp and confessional column writer Sybil Weatherford befriends the lead singer of a rock band, with whom she becomes infatuated and sees as a way out of the mundanity and desperation of her own inactivity.
Author: Ted Scheinman Publisher: FSG Originals ISBN: 086547821X Category : Literary Criticism Languages : en Pages : 177
Book Description
"Ted Scheinman spent his childhood eating Yorkshire pudding, singing in an Anglican choir, and watching Laurence Olivier as Mr. Darcy. As the son of a devoted Jane Austen scholar, this seemed normal. Despite his attempts to leave his mother's world behind, he found himself in grad school organizing the first ever University of North Carolina Jane Austen Summer Camp, a weekend-long event that falls somewhere between an academic conference and superfan extravaganza. In Camp Austen, Scheinman tells the story of his indoctrination into this enthusiastic world, delivering a hilarious and poignant survey of one of the most enduring and passionate literary coteries in history. Combining clandestine journalism with frank memoir, and academic savvy with insider knowledge, Camp Austen is perhaps the most comprehensive study of Austen that can be read in a single sitting. Brimming with stockings, culinary etiquette, and scandalous dance partners, this is summer camp as you've never seen it before--back cover.
Author: Zoe Fraade-Blanar
Author: Zoe Fraade-Blanar
Author: Zoe Fraade-Blanar
Author: Pat Flynn
Author: Hilary Fitzgerald Campbell
Author: 
Author: George Dohrmann
Author: Elamin Abdelmahmoud
Author: Duff McKagan
Author: Jennifer Spiegel
Author: Ted Scheinman