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Author: Rebecca Hawkins Publisher: Taylor & Francis ISBN: 1136360557 Category : Business & Economics Languages : en Pages : 280
Book Description
Looking ahead to the 21st century, Sustainable Tourism explains the current thinking process that underlies the emerging international principles of more sustainable development in travel and tourism. Using international illustrations it draws on experience and good practice as they are being increasingly applied around the world in the late 1990s. In sharp contrast to the problem analysis approach adopted by so many authors to this subject, this book is focused on the pro-active role the private sector industry can play in partnership with the public sector to achieve solutions through its day-to-day operations and marketing, expecially in product enhancement and quality controls. Case material, contributed by senior professionals in the industry, include: *Kruger National Park, South Africa *Quicksilver Connections, Barrier Reef, Australia *Edinburgh's Old Town, UK *Ironbridge Gorge Museum, UK *Rutland Water, UK. Industry illustrations are drawn from British Airways, Grecotel, Inter-Continental Hotels and Resorts, the International Federation of Tour Operators, P&O and TUI. Professor Victor Middleton has had some thirty years' international experience of marketing practice covering most of the private and public sectors of travel and tourism. He holds appointments as Visiting Professor at Oxford Brookes University and University of Central Lancashire. Dr Rebecca Hawkins runs her own business specialising in environmental aspects of tourism projects and has undertaken a number of pioneering programmes in this role. She was Deputy Director of the World Travel and Tourism Environment Research Centre at Oxford Brookes University, where she worked with Victor Middleton.
Author: Rebecca Hawkins Publisher: Taylor & Francis ISBN: 1136360557 Category : Business & Economics Languages : en Pages : 280
Book Description
Looking ahead to the 21st century, Sustainable Tourism explains the current thinking process that underlies the emerging international principles of more sustainable development in travel and tourism. Using international illustrations it draws on experience and good practice as they are being increasingly applied around the world in the late 1990s. In sharp contrast to the problem analysis approach adopted by so many authors to this subject, this book is focused on the pro-active role the private sector industry can play in partnership with the public sector to achieve solutions through its day-to-day operations and marketing, expecially in product enhancement and quality controls. Case material, contributed by senior professionals in the industry, include: *Kruger National Park, South Africa *Quicksilver Connections, Barrier Reef, Australia *Edinburgh's Old Town, UK *Ironbridge Gorge Museum, UK *Rutland Water, UK. Industry illustrations are drawn from British Airways, Grecotel, Inter-Continental Hotels and Resorts, the International Federation of Tour Operators, P&O and TUI. Professor Victor Middleton has had some thirty years' international experience of marketing practice covering most of the private and public sectors of travel and tourism. He holds appointments as Visiting Professor at Oxford Brookes University and University of Central Lancashire. Dr Rebecca Hawkins runs her own business specialising in environmental aspects of tourism projects and has undertaken a number of pioneering programmes in this role. She was Deputy Director of the World Travel and Tourism Environment Research Centre at Oxford Brookes University, where she worked with Victor Middleton.
Author: Anukrati Sharma Publisher: CABI ISBN: 1786394286 Category : Business & Economics Languages : en Pages : 260
Book Description
Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development.
Author: Xavier Font Publisher: Routledge ISBN: 1351361325 Category : Business & Economics Languages : en Pages : 198
Book Description
Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject’s breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use. This book was originally published as a special issue of the Journal of Sustainable Tourism.
Author: Eduard Cristobal-Fransi Publisher: MDPI ISBN: 303928682X Category : Business & Economics Languages : en Pages : 204
Book Description
In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism–marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective.
Author: Umberto Martini Publisher: MDPI ISBN: 3039288733 Category : Business & Economics Languages : en Pages : 260
Book Description
The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management organisations, hospitality enterprises, restaurant enterprises, cableway companies, travel agencies, etc.). In destinations where natural resources are pull factors for tourism development, the relationships among local actors (public, private, and local community), as well as marketing choices, are essential to develop sustainable tourism products. To this end, the Special Issue encourages papers that analyse marketing strategies adopted by tourism destinations and/or tourism enterprises to avoid overtourism, to manage mass sustainable tourism (as defined by Weaver, 2000), and to encourage and promote sustainable tourism in marginal areas or in territories suffering lack of integration in the tourism offer. Special attention will be given to contributions on the best practices to manage territories and/or enterprises adopting sustainable marketing strategies.
Author: Stephen L. Wearing Publisher: Channel View Publications ISBN: 1845415604 Category : Business & Economics Languages : en Pages : 209
Book Description
This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main themes address the foundation principles of marketing and contextualise these principles around a series of key insights and challenges related to the delivery of sustainable tourism services in national parks. The book centres on the issues faced by park managers as they address the need to manage national parks sustainably for future generations. It will be of interest to natural resource and tourism students, tourism scholars and natural resource managers as well as researchers in the areas of geography and forestry.
Author: Deepak Chhabra Publisher: Routledge ISBN: 1136997407 Category : Business & Economics Languages : en Pages : 253
Book Description
Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions. This book draws together and links ideas of tourism from sustainable marketing perspectives and embeds it within a heritage management setting. Through a discussion and analysis of existing literature and practices this book aims to propose a marketing strategy framework grounded in sustainable principles that can be used to sustain and preserve the authenticity of cultural heritage for future generations, whilst appealing to the suppliers, the regulators, and the consumers. The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles. This is followed by a pragmatic examination of the proposed framework from the shaper’s (provider’s) perspective. The material presented in this book is not merely an agglomeration of documented secondary research, but the theoretical concepts are grounded in empirical research and interactive discussions with students and the travel and tourism industry. A variety of heritage institutions across the globe are used as starting points to test the applicability of the proposed paradigm: these include museums, historic house museums, heritage hotels/resorts, festivals, and heritage merchandize. This is a timely offering to a growing and vibrant area of research; what is most pertinent is that it is a thorough and fresh take on the topic with primary research included. It will find a place in student materials for a variety of courses and it should be read by practicing academics and researchers.
Author: Anukrati Sharma Publisher: CRC Press ISBN: 0429674775 Category : Business & Economics Languages : en Pages : 347
Book Description
Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this book approaches the topic through the lens of destination image, taking into account the large influence of appearance on tourist attraction. With consideration to various stakeholders in sustainable tourism development, this book incorporates ideas for new techniques in destination branding and marketing in order to maximize economic impact. The book also discusses the rising influence of social media on tourists’ interest. Emphasizing sustainability in tourism development, the chapters address a number of important issues, such as post-disaster tourism marketing, culture and heritage tourism, eco-tourism, community-based nature tourism, community involvement in destination development, benchmarking for destination performance evaluation, sustainable food practices in tourism, and more. Each chapter of this book incorporates a quantifiable trend in tourism development, including various paradigms and studies that relay different statistics about certain areas of tourism. The book makes use of case studies for specific destinations and integrates strategies, evidence, and analyses to offer a holistic understanding of the myriad factors involved in sustainable tourism development.
Author: Eduard Cristobal-Fransi Publisher: ISBN: 9783039286836 Category : Business Languages : en Pages : 204
Book Description
In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism-marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective.
Author: Martina Dirschl Publisher: GRIN Verlag ISBN: 3346135047 Category : Travel Languages : en Pages : 93
Book Description
Bachelor Thesis from the year 2008 in the subject Tourism - Miscellaneous, grade: 1,0, Heilbronn University, language: English, abstract: Tourism is often considered a welcome source of economic development providing employment opportunities, producing means of earning foreign exchange, and stimulating the local economy. The tourism sector is more complex than economic activity alone, since the social, political, technical and ecological environments also have a strong influence on it and vice versa. “Conventional” mass tourism is associated with numerous negative effects, such as environmental destruction and loss of cultural heritage. For this reason, some of the terms that have surfaced over the last decade are “sustainable” tourism and “alternative” tourism. The increasing awareness of consumers about Corporate Social Responsibility and environmental issues has brought forward a new target group named the “morally conscious tourist". Destinations and especially international corporations alike advertise with these terms as a means to differentiate themselves, reaching out for this new, emerging customer segment. However, sustainability should not merely be a marketing ploy to reach new customers or to perform “greenwashing” in order to appear more environmentally friendly. In fact, it is a complex and difficult task to achieve the implementation of sustainable business practices and to develop sustainable tourism products. It is exactly this challenge the research paper will focus on by analyzing how to incorporate the principles of sustainability into the marketing system of tourism businesses or destinations. An exploratory as well as descriptive research design based on external and internal secondary data is used in order to obtain information that can answer the research question. The first aspect to be studied in this research paper is the development of tourism and the tourism industry with regards to the emergence of mass tourism, as well as the criticisms of tourism that have arisen throughout the past and started the ongoing discussion about sustainable tourism. Further, the principles of sustainability and sustainable tourism will be explained and considered critically. Secondly, the aspects that need to be integrated into the marketing concept will be identified on the basis of the strategic marketing system developed by Lewis and Chambers (1989). The findings will provide the basis for analyzing the marketing strategy of Tourism Queensland in the subsequent section. Finally, a conclusion will be drawn on the findings.
Author: Rebecca Hawkins
Author: Rebecca Hawkins
Author: Anukrati Sharma
Author: Xavier Font
Author: Eduard Cristobal-Fransi
Author: Umberto Martini
Author: Stephen L. Wearing
Author: Deepak Chhabra
Author: Anukrati Sharma
Author: Eduard Cristobal-Fransi
Author: Martina Dirschl