The Advertising Red Books PDF Download

Author:
Publisher:
ISBN:
Category : Advertisers
Languages : en
Pages : 2502

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Author: Zedong Mao
Publisher: China Books
ISBN: 9780835123884
Category : China
Languages : en
Pages : 328

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Author: Greg Creed
Publisher: HarperCollins Leadership
ISBN: 140022330X
Category : Business & Economics
Languages : en
Pages : 289

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Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.

Author:
Publisher:
ISBN: 9781422490600
Category : Advertising
Languages : en
Pages : 0

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Author: Red Books LLC
Publisher:
ISBN: 9781937606213
Category :
Languages : en
Pages : 0

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Author: National Register Publishing
Publisher: National Register Publishing
ISBN: 9780872173453
Category :
Languages : en
Pages : 0

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Author: Red Books Llc
Publisher:
ISBN: 9781937606053
Category : Reference
Languages : en
Pages :

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Author: National Register Publishing
Publisher:
ISBN: 9780872174696
Category : Business & Economics
Languages : en
Pages :

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Author: Red Books Llc
Publisher:
ISBN: 9781937606022
Category : Reference
Languages : en
Pages : 1988

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Author: National Register Publishing
Publisher: National Register Publishing
ISBN: 9780872174429
Category : Advertising
Languages : en
Pages : 0

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