Author: Jerome Paine BatesPublisher:
ISBN:
Category : Conduct of life
Languages : en
Pages : 768
Book Description
The Imperial Highway to Fortune, Happiness and Heaven
Author: Jerome Paine BatesPublisher:
ISBN:
Category : Conduct of life
Languages : en
Pages : 768
Book Description
The Imperial Highway
Author: Jerome Paine BatesPublisher:
ISBN:
Category : Conduct of life
Languages : en
Pages : 742
Book Description
The World's Highway to Fortune, Happiness and Heaven
Author: Jerome Paine BatesPublisher:
ISBN:
Category : Conduct of life
Languages : en
Pages : 740
Book Description
The Imperial Highway
Author: Jerome Paine BatesPublisher:
ISBN:
Category : Bookbinding
Languages : en
Pages : 758
Book Description
The Imperial Highway
Author: Jerome Paine BatesPublisher:
ISBN:
Category : Conduct of life
Languages : en
Pages : 874
Book Description
Advertising Progress
Author: Pamela Walker LairdPublisher: JHU Press
ISBN: 1421434180
Category : History
Languages : en
Pages : 584
Book Description
Selected by Choice Magazine as an Outstanding Academic Title Originally published in 1998. Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why—in the intense competitions for both markets and cultural authority—the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.
The Center for Research Libraries Catalogue: Monographs
Author: Center for Research Libraries (U.S.)Publisher:
ISBN:
Category :
Languages : en
Pages : 712
Book Description
Catalog of Copyright Entries
Author: Library of Congress. Copyright OfficePublisher:
ISBN:
Category : Copyright
Languages : en
Pages : 840
Book Description
Dictionary Catalog of the Research Libraries of the New York Public Library, 1911-1971
Author: New York Public Library. Research LibrariesPublisher:
ISBN:
Category : Library catalogs
Languages : en
Pages : 556
Book Description
Catalog of Copyright Entries. Third Series
Author: Library of Congress. Copyright OfficePublisher:
ISBN:
Category : Copyright
Languages : en
Pages : 276
Book Description