The Presidential Campaign of Barack Obama PDF Download

Author: Dewey M. Clayton
Publisher: Routledge
ISBN: 1135841411
Category : Political Science
Languages : en
Pages : 240

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Book Description
In the early twenty-first century, race still occupies a dominant role in American politics. Despite this truism, presidential candidate Barack Obama was uniquely poised to transcend both race and party as the first African American to have a realistic chance of winning the presidency. Previous contenders running in the traditional mode of the Civil Rights Movement based their appeal primarily on African American voters. Obama, on the other hand, ran a deracialized campaign in an effort to appeal to voters of different backgrounds and political parties. Clayton examines how race in American politics has changed over time and offers an explanation for why Obama’s candidacy offers a different roadmap for the future. The Presidential Campaign of Barack Obama provides students of politics, inside and outside of the classroom, a unique opportunity to explore the institutional and structural challenges an African American faces in becoming the president of the United States. This guide to major issues in Black politics and the ins and outs of the 2008 campaign provides the necessary contours for understanding how the highest elected African American official won office.

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Publisher:
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 200

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Book Description
The story of Barack Obama's historic journey from the Senator of Illinois to President of the USA. Scout Tufankjian is the only independent photographer to have documented Obama's entire campaign all the way to the election night celebration in Chicago's Grant Park. Obama's grassroots journey has touched something profound in America and electrified record-breaking crowds. The historic results have been nothing short of a revolution in political strategy, communication and activism. This is the deepest, most personal portrait, captured in diverse, intimate imagery.

Author: Elizabeth McKenna
Publisher: Oxford University Press
ISBN: 0199394598
Category : Political Science
Languages : en
Pages : 269

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Book Description
"Much has been written about the historic nature of the Obama campaign. The multi-year, multi-billion dollar operation elected the nation's first black president, raised and spent more money than any other election effort in history, and built the most sophisticated voter targeting technology ever before used on a national campaign. But what is missing from these accounts is an understanding of how Obama for America organized its formidable army of 2.2 million volunteers -- over eight times the number of people who volunteered for democratic candidates in 2004. Unlike previous field campaigns that drew their power from staff, consultants, and paid canvassers, the Obama campaign's capacity came from unpaid local citizens who took responsibility for organizing their own neighborhoods months--and even years--in advance of election day. In so doing, Groundbreakers argues, the campaign enlisted citizens in the often unglamorous but necessary work of practicing democracy. Hahrie Han and Elizabeth McKenna argue that the legacy of Obama for America is a transformation of the traditional models of field campaigning. Groundbreakers makes the case that the Obama ground game was revolutionary in two regards not captured in previous accounts. First, the campaign piloted and scaled an alternative model of field campaigning that built the power of a community at the same time that it organized it. Second, the Obama campaign changed the individuals who were a part of it, turning them into leaders. Groundbreakers proves that presidential campaigns are still about more than clicks, big data and money, and that one of the most important ways that a campaign develops its capacity is by investing in its human resources"--

Author: Michael Tesler
Publisher: University of Chicago Press
ISBN: 0226793842
Category : Political Science
Languages : en
Pages : 208

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Book Description
Barack Obama’s presidential victory naturally led people to believe that the United States might finally be moving into a post-racial era. Obama’s Race—and its eye-opening account of the role played by race in the election—paints a dramatically different picture. The authors argue that the 2008 election was more polarized by racial attitudes than any other presidential election on record—and perhaps more significantly, that there were two sides to this racialization: resentful opposition to and racially liberal support for Obama. As Obama’s campaign was given a boost in the primaries from racial liberals that extended well beyond that usually offered to ideologically similar white candidates, Hillary Clinton lost much of her longstanding support and instead became the preferred candidate of Democratic racial conservatives. Time and again, voters’ racial predispositions trumped their ideological preferences as John McCain—seldom described as conservative in matters of race—became the darling of racial conservatives from both parties. Hard-hitting and sure to be controversial, Obama’s Race will be both praised and criticized—but certainly not ignored.

Author: Julian Zelizer
Publisher: Princeton University Press
ISBN: 1400889553
Category : Political Science
Languages : en
Pages : 368

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Book Description
An original and engaging account of the Obama years from a group of leading political historians Barack Obama's election as the first African American president seemed to usher in a new era, and he took office in 2009 with great expectations. But by his second term, Republicans controlled Congress, and, after the 2016 presidential election, Obama's legacy and the health of the Democratic Party itself appeared in doubt. In The Presidency of Barack Obama, Julian Zelizer gathers leading American historians to put President Obama and his administration into political and historical context. These writers offer strikingly original assessments of the big issues that shaped the Obama years, including the conservative backlash, race, the financial crisis, health care, crime, drugs, counterterrorism, Iraq and Afghanistan, the environment, immigration, education, gay rights, and urban policy. Together, these essays suggest that Obama's central paradox is that, despite effective policymaking, he failed to receive credit for his many achievements and wasn't a party builder. Provocatively, they ask why Obama didn't unite Democrats and progressive activists to fight the conservative counter-tide as it grew stronger. Engaging and deeply informed, The Presidency of Barack Obama is a must-read for anyone who wants to better understand Obama and the uncertain aftermath of his presidency. Contributors include Sarah Coleman, Jacob Dlamini, Gary Gerstle, Risa Goluboff, Meg Jacobs, Peniel Joseph, Michael Kazin, Matthew Lassiter, Kathryn Olmsted, Eric Rauchway, Richard Schragger, Paul Starr, Timothy Stewart-Winter, Thomas Sugrue, Jeremi Suri, Julian Zelizer, and Jonathan Zimmerman.

Author: John Allen Hendricks
Publisher: Lexington Books
ISBN: 0739141074
Category : Political Science
Languages : en
Pages : 190

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Book Description
Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation. The contributors to this volume masterfully demonstrate how the Internet is to President Barack Obama what television was to President John Kennedy, thus making Obama a truly twenty-first century communicator and politician. Furthermore, Communicator-in-Chief argues that Obama's 2008 campaign strategies established a model that all future campaigns must follow to achieve any measure of success. The Barack Obama campaign team astutely discovered how to communicate and motivate not only the general electorate but also the technology-addicted Millennial Generation - a generational voting block that will be a juggernaut in future elections.

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Publisher: Andrews McMeel Publishing
ISBN: 0740784803
Category : Political Science
Languages : en
Pages : 130

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Book Description
Collects seventy-five newspaper front pages from Anchorage to Africa, capturing the emotion of this historic election. Includes highlights from fifty U.S. daily papers, a dozen international papers, and selections from the ethnic press, college papers, and alternative newsweeklies.

Author: Henry F. De Sio
Publisher: University of Iowa Press
ISBN: 1609382692
Category : Political Science
Languages : en
Pages : 253

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Book Description
Campaign Inc. is the story of how leadership and organization propelled Barack Obama to the White House. As the chief operating officer of Obama’s 2008 presidential campaign, Henry F. De Sio, Jr., was positioned to view this historic campaign as few others could. In this fascinating behind-the-scenes account, he whisks readers into Obama’s national election headquarters in Chicago to glimpse the decision-making processes and myriad details critical to running a successful and innovative presidential campaign.

Author: Seth K. Goldman
Publisher: Russell Sage Foundation
ISBN: 1610448243
Category : Political Science
Languages : en
Pages : 202

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Book Description
Barack Obama’s historic 2008 campaign exposed many white Americans more than ever before to a black individual who defied negative stereotypes. While Obama’s politics divided voters, Americans uniformly perceived Obama as highly successful, intelligent, and charismatic. What effect, if any, did the innumerable images of Obama and his family have on racial attitudes among whites? In The Obama Effect, Seth K. Goldman and Diana C. Mutz uncover persuasive evidence that white racial prejudice toward blacks significantly declined during the Obama campaign. Their innovative research rigorously examines how racial attitudes form, and whether they can be changed for the better. The Obama Effect draws from a survey of 20,000 people, whom the authors interviewed up to five times over the course of a year. This panel survey sets the volume apart from most research on racial attitudes. From the summer of 2008 through Obama’s inauguration in 2009, there was a gradual but clear trend toward lower levels of white prejudice against blacks. Goldman and Mutz argue that these changes occurred largely without people’s conscious awareness. Instead, as Obama became increasingly prominent in the media, he emerged as an “exemplar” that countered negative stereotypes in the minds of white Americans. Unfortunately, this change in attitudes did not last. By 2010, racial prejudice among whites had largely returned to pre-2008 levels. Mutz and Goldman argue that news coverage of Obama declined substantially after his election, allowing other, more negative images of African Americans to re-emerge in the media. The Obama Effect arrives at two key conclusions: Racial attitudes can change even within relatively short periods of time, and how African Americans are portrayed in the mass media affects how they change. While Obama’s election did not usher in a “post-racial America,” The Obama Effect provides hopeful evidence that racial attitudes can—and, for a time, did—improve during Obama’s campaign. Engaging and thorough, this volume offers a new understanding of the relationship between the mass media and racial attitudes in America.

Author: Kate Kenski
Publisher: Oxford University Press
ISBN: 9780199779857
Category : Political Science
Languages : en
Pages : 392

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Book Description
Barack Obama's stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. Given America's legacy of racism, how could a relatively untested first-term senator with an African father defeat some of the giants of American politics? In The Obama Victory, Kate Kenski, Bruce Hardy, and Kathleen Hall Jamieson draw upon the best voter data available, The National Annenberg Election Survey, as well as interviews with key advisors to each campaign, to illuminate how media, money, and messages shaped the 2008 election. They explain how both sides worked the media to reinforce or combat images of McCain as too old and Obama as not ready; how Obama used a very effective rough-and-tumble radio and cable campaign that was largely unnoticed by the mainstream media; how the Vice Presidential nominees impacted the campaign; how McCain's age and Obama's race affected the final vote, and much more. Briskly written and filled with surprising insights, The Obama Victory goes beyond opinion to offer the most authoritative account available of precisely how and why Obama won the presidency.