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Author: Valerie Harwood Publisher: Springer Nature ISBN: 3030253007 Category : Education Languages : en Pages : 310
Book Description
This book introduces critical cultural social marketing and adapts these techniques for use in the promotion of educational futures in communities and places where there is educational disadvantage. An approach that builds on the discipline of social marketing, the authors describe the promotion of education as underpinned by a commitment to understanding the effects of difficult experiences with institutions such as schools, as well as the diversity of learning. Involving the critical in promoting education means it is possible to be alert to the impacts of institutional education, while involving the cultural means we are forced to appreciate and connect with learning in all its diversity. The authors draw upon examples from Lead My Learning, an education promotion campaign produced using a critical cultural social marketing approach. In doing so, they provide a detailed account of new ways to promote education.
Author: Valerie Harwood Publisher: Springer Nature ISBN: 3030253007 Category : Education Languages : en Pages : 310
Book Description
This book introduces critical cultural social marketing and adapts these techniques for use in the promotion of educational futures in communities and places where there is educational disadvantage. An approach that builds on the discipline of social marketing, the authors describe the promotion of education as underpinned by a commitment to understanding the effects of difficult experiences with institutions such as schools, as well as the diversity of learning. Involving the critical in promoting education means it is possible to be alert to the impacts of institutional education, while involving the cultural means we are forced to appreciate and connect with learning in all its diversity. The authors draw upon examples from Lead My Learning, an education promotion campaign produced using a critical cultural social marketing approach. In doing so, they provide a detailed account of new ways to promote education.
Author: Ugur Demiray Publisher: IGI Global ISBN: 9781609600747 Category : Business & Economics Languages : en Pages : 0
Book Description
Enormous developments in the IT field and the ease in access to online resources have led to major advancements in online education. The marketing of this education is a controversial issue and the opinions on the significance of the educational institution as a product, and the students as the customers, remains arguable. Marketing Online Education Programs: Frameworks for Promotion and Communication provides relevant theoretical frameworks and the latest empirical research findings in this field. Teachers are adopting new technologies in their instructional strategies, be it for course design, development or delivery. The field of distance and online education is experiencing continuing growth. Marketing for distance and online learning environments faces a number of challenges in the form of delivering what these environments are promising, how to find the right information, regular updating of the courses and not to forget the effective user interaction with the course developers and peers. This book provides an integrated marketing communications perspective to communication and promotion issues of online programs.
Author: Barbara Hernandez Publisher: Jones & Bartlett Learning ISBN: 0763781681 Category : Education Languages : en Pages : 316
Book Description
Health promotion and education is an emerging and growing field. Foundation Concepts of Global Community Health Promotion and Education examines the underlying concepts appropriate in any global community health promotion and education course. It investigates the history, terminology, philosophy, theory, ethics, programs, resources and settings for the practice of community health education and promotion.The text also explores professional competencies and preparation, standards, models, theories, careers, technology and the role of professional associations and organizations within community health. The roles and responsibilities of health promotion practitioners are explored in detail, as are the many employment opportunities for health education and health promotion professionals.
Author: Randall R. Cottrell Publisher: Benjamin-Cummings Publishing Company ISBN: 9780321532350 Category : Health education Languages : en Pages : 0
Book Description
The Fourth Edition of Principles and Foundations connects you to research, resources and practitioners in health education while providing a solid foundation in the history, philosophy, theory, and ethics of health education. This text continues to provide the best overall introduction to the emerging profession of Health Promotion and Education by covering the roles and responsibilities of health educators, the settings where health educators are employed, and the ethics of the profession. In addition to covering the history of health, health care, and health education, the book provides a preview of what the future may hold for health promotion and education professionals.
Author: Mary Ellen Wurzbach Publisher: Jones & Bartlett Learning ISBN: 9780834220973 Category : Community health services Languages : en Pages : 678
Book Description
Written for students and health professionals, this guide to health care education program development applies the Nursing Process (or problem-solving approach) to the project. It outlines each step in the process, including planning, design, implementation, promotion, and evaluation. Chapters cover personnel management, community assessment and mobilization, cultural competency, material effectiveness, publicity, and diversity. The education of populations with shared risks, exposures, and behaviors is emphasized. Annotation copyrighted by Book News Inc., Portland, OR.
Author: Naomi Modeste Publisher: John Wiley & Sons ISBN: 0787975354 Category : Medical Languages : en Pages : 193
Book Description
Written for public health professionals and students, the Dictionary of Public Health Education and Health Promotion, Second Edition, includes definitions for terms and concepts frequently used in public health education and promotion. The book offers both students and professionals a handy resource and contains a wide range of health education3⁄4related terminologies and effectively eliminates the need for wading through scores of books or articles to find a definition. The book also provides an easily used reference for those working in research or design of public health interventions and Offers a reference list of the terms found most often in the professional literature Includes key terms used in related public health disciplines such as epidemiology, health administration, biostatistics, environmental health, and behavioral sciences Presents terms relevant to the four settings of health promotion and education—community, workplace, primary care, and school Provides a useful study aid when preparing for the exam to become a Certified Health Education Specialist (CHES)
Author: Manoj Sharma Publisher: Jones & Bartlett Learning ISBN: 0763796115 Category : Education Languages : en Pages : 318
Book Description
"Introduces students to common theories from behavioral and social sciences that are currently being used in health education and promotion. Each discussion of theory is accompanied by a practical skill-building activity in the context of planning and evaluation and a set of application questions that will assist the student in mastering the application of the theory."--
Author: Eva I. Doyle Publisher: Waveland Press ISBN: 1478638370 Category : Education Languages : en Pages : 435
Book Description
Health education promotes lifestyles and environments that enhance health, wellness, and quality of life for individuals and communities. This goal serves as the cornerstone of The Process of Community Health Education and Promotion, Third Edition. The authors provide readers a comprehensive introduction to the information, perspectives, and competencies they will need to successfully promote health in community, school, workplace, and health care settings. Rooted in an interprofessional paradigm, the importance of collaborative partnerships is explored throughout the text. The latest edition sparks critical thinking, discussion, and action by including real-world examples and engaging questions. A strong emphasis on social determinants and their influence shapes the updated section on health equity, which ends with a discussion on essential elements for promoting this universal human right. Special features highlighted throughout this action-oriented book showcase the authors’ experiential learning approach. “For Your Information” boxes complement and expand on chapter content. “For Your Application” prompts provide a variety of self-directed or instructor-guided activities. Additionally, appendices include a community assessment project guide and a professional e-portfolio guide, to which many of the activities in the book build toward.
Author: Carmel Cefai Publisher: Springer ISBN: 9463510532 Category : Education Languages : en Pages : 8
Book Description
The narratives of the children and young people, school teachers and school leaders, parents and carers, policy makers and service managers, and mental health workers and professionals, presented in this book, should provide an invaluable resource for all those involved in mental health promotion in school. The insights drawn from these direct field experiences may help to inform policy and good practice and serve as an inspiration to schools in their efforts to introduce and promote mental health for their communities. Most of the chapters present original research carried out in schools, services, universities and other contexts across different cultures. Through various qualitative studies carried out in different cultural contexts, Mental Health Promotion in Schools provides a platform for children, teachers, school leaders, parents, professionals, policy makers and teacher educators, to express their views on what works and does not work in mental health promotion in school. In our continued quest for evidence based research, we may tend to underestimate the value and significance of capturing the views and experiences of those most directly involved in mental health promotion, such as children and young people, school teachers and parents/carers, in seeking to enhance policy and practice in the area. This book should be of particular interest to those involved in mental health promotion in school at practice, training and research levels and we are sure that among these chapters, they will discover many new and stimulating insights into the promotion of mental health in such complex systems as schools. “This is a timely book since mental health difficulties among children and young people are on the increase across the world. The editors, Carmel Cefai and Paul Cooper, are passionate about the crucial role to be played by schools in creating safe spaces in which to learn, develop and socialise. They have spent many years in the development of creative initiatives for the promotion of emotional health and well-being amongst young people. The editors bring an international perspective to the issue of mental health and youth and show how important it is to collaborate and share expertise and knowledge. Cefai and Cooper have assembled an impressive range of authors to share their knowledge and to show how initiatives can be adapted to a range of cultural contexts.” – Helen Cowie, Professor, Faculty of Health and Medical Sciences, University of Surrey, UK
Author: Valerie Harwood
Author: Valerie Harwood
Author: Ugur Demiray
Author: Barbara Hernandez
Author: Randall R. Cottrell
Author: Mary Ellen Wurzbach
Author: Naomi Modeste
Author: Manoj Sharma
Author: Eva I. Doyle
Author: Carmel Cefai
Author: