What Would Apple Do? PDF Download

Author: Dirk Beckmann
Publisher: Biteback Publishing
ISBN: 1849546266
Category : Computers
Languages : en
Pages : 95

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Book Description
In 2011, Apple officially became the most valuable company of all time. iPod, iPad, iTunes, App Store... the list goes on. Apple's must-have products add up to one giant success story. So what's their secret? What makes Apple the most innovative company on the planet? The answer: Apple does exactly the opposite of what any other company would do. Unlike the competition, Apple develops devices and programs by concentrating on a small number of functions. Forget complex market analyses. Forget asking customers to help develop products. And, unlike Google and other internet giants, it wants you to pay for them. Apple combines traditional business thinking with the endless opportunities of the digital age. In this brave new world where brands and products are dragged into the opinion marketplace, What Would Apple Do? (short and sweet, just how Apple would do a book) brilliantly and concisely reveals how you can learn from Apple to develop compelling business ideas and market them successfully.

Author: Tripp Mickle
Publisher: HarperCollins
ISBN: 0063009838
Category : Biography & Autobiography
Languages : en
Pages : 550

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Book Description
From the New York Times' Tripp Mickle, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenants—Jony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEO—and how the fading of the former and the rise of the latter led to Apple losing its soul. Steve Jobs called Jony Ive his “spiritual partner at Apple.” The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs’s spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone. In the wake of his close collaborator’s death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration. In many ways, Cook was Ive’s opposite. The product of a small Alabama town, he had risen through the ranks from the supply side of the company. His gift was not the creation of new products. Instead, he had invented countless ways to maximize a margin, squeezing some suppliers, persuading others to build factories the size of cities to churn out more units. He considered inventory evil. He knew how to make subordinates sweat with withering questions. Jobs selected Cook as his successor, and Cook oversaw a period of tremendous revenue growth that has lifted Apple’s valuation to $2 trillion. He built a commanding business in China and rapidly distinguished himself as a master politician who could forge global alliances and send the world’s stock market into freefall with a single sentence. Author Tripp Mickle spoke with more than 200 current and former Apple executives, as well as figures key to this period of Apple’s history, including Trump administration officials and fashion luminaries such as Anna Wintour while writing After Steve. His research shows the company’s success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years. Ive’s departure in 2019 marked a culmination in Apple’s shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul.

Author: Adam Lashinsky
Publisher: Business Plus
ISBN: 1455512176
Category : Business & Economics
Languages : en
Pages : 138

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Book Description
Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

Author: Monica Leonelle
Publisher: Spaulding House
ISBN: 1635660645
Category : Language Arts & Disciplines
Languages : en
Pages : 126

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Book Description
Written for an author, by an author, this is an unofficial definitive guide to increasing your book sales at Google Play Books. It covers: Everything we know about Google Play Bookstore’s algorithms and two key projects that tell us where they’re going algorithmically The Google Points program and why it matters to authors, plus how to attract readers using it Why search engine optimization (SEO) truly matters for selling books on Google Play and what specifically you should do How the Google Play Books algorithms work on both the storefront and the app Why Google is doubling down on the concept of series My thoughts on Google’s advertising platform and how I suspect it will become important in selling books in the future What to know about pre-orders, metadata, and pricing at Google Play Bookstore

Author: Brad Thor
Publisher: Simon and Schuster
ISBN: 1847395287
Category : Fiction
Languages : en
Pages : 384

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Book Description
From the bestselling author of THE LIONS OF LUCERNE and PATH OF THE ASSASSIN comes another electrifying international thriller featuring all-American hero Scot Harvath, as he plunges into the frigid heart of the Russian tundra to save the fragile state of the union. On a cold January morning, the United States awakes to discover that an old enemy, one long believed dead and buried, has crawled out of its grave to lay siege to the world's only superpower. With the stunning discovery that enhanced Soviet-made suitcase nukes have been secreted in America's major cities, President Jack Rutledge gathers his National Security Council to weigh the feasibility of a first strike against the Russian Federation. There's only one problem. For over two decades, the Russians have been funnelling international aid money into a top secret air defence system, which has just been brought on-line and which will render any conventional attack upon their country utterly ineffective. After exhausting all of his other options, and with Soviet sleeper agents preparing to detonate their deadly payloads across the United States, the president turns to the nation's final hope, ex-Navy SEAL and Secret Service Agent Scot Harvath. As high-voltage and timely as they come, STATE OF THE UNION is a frighteningly real, headline-ripping tale of espionage and intrigue that will keep readers guessing until the last tantalizing piece of the puzzle locks into place.

Author: Jim Carlton
Publisher: Harper Collins
ISBN: 0887309658
Category : Business & Economics
Languages : en
Pages : 482

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Book Description
Apple Computer was once a shining example of the American success story. Having launched the personal computer revolution in 1977 with the first all-purpose desktop PC, Apple became the darling of the national business press and Wall Street. Yet by 1995, the company's change-the-world idealism had all but disappeared in a bitter internal struggle between warring camps. Raging internal mistakes, petty infighting, and gross mismanagement became Apple's hallmark, and today the company clings to a mere 3.7 percent share of the market it helped to create. Apple is the spellbinding account of what really went on behind closed doors, revealing the forces that dismantled this once great icon of American business.

Author: Jason D. O'Grady
Publisher: Bloomsbury Publishing USA
ISBN: 0313362459
Category : Business & Economics
Languages : en
Pages : 201

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Book Description
Two guys named Steve, working in a garage, created a prototype computer designed to be different in a way no one thought possible: It would be easy to use. Those two Steves, one now a billionaire and still at the head of Apple, not only succeeded with that product, but they also broke ground in the business world in ways few thought possible: They proved you could not only have fun at work, but pursuing a capitalist dream could be hip. How did Apple do it? How did it go from making computers that made a difference but not much of a dent in the overall market to creating a device (the iPod) and a music service (iTunes) that has changed the way we buy and experience music? And how did the Macintosh and its successors capture the hearts and minds of computer users so deeply that being a Mac person makes you a member of a special club? That's what this book is all about. As author Jason D. O'Grady shows, Apple is a rare company—one that is not afraid to think about a future that does not exist and turn it into reality. Critics have written Apple off time and again, yet it rises from the ashes to astound the critics and delight its customers. That's not luck or happenstance—it's vision, dedication, and persistence. Besides delighting Apple aficionados, this book will inspire students eager to launch a business career or work in the technology sector. Apple has never been afraid to chart its own path, and readers will learn what makes the company tick.

Author: Dawn Quigley
Publisher:
ISBN: 9781946163219
Category :
Languages : en
Pages : 264

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Book Description
Young Adult Native American NovelApple Starkington turned her back on her Native American heritage the moment she was called a racial slur for someone of white and Indian descent, not that she really even knew how to be an Indian. Too bad the white world doesn't accept her either. And so begins her quirky habits to gain acceptance. Apple's name, chosen by her Indian mother on her deathbed, has a double meaning: treasured apple of my eye, but also the negative connotation-a person who is red, or Indian, on the outside, but white on the inside.After her wealthy father gives her the boot one summer, Apple reluctantly agrees to visit her Native American relatives on the Turtle Mountain Indian Reservation in North Dakota for the first time. Apple learns to deal with the culture shock of Indian customs and the Native Michif language, while she tries to deal with a vengeful Indian man who loved her mother in high school but now hates Apple because her mom married a white man.As Apple meets her Indian relatives, she shatters Indian stereotypes and learns what it means to find her place in a world divided by color.

Author: Sandy Donovan
Publisher: Lerner Publications ™
ISBN: 1541502027
Category : Juvenile Nonfiction
Languages : en
Pages : 40

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Book Description
An apple a day keeps the doctor away. Humans use only ten percent of their brains. If you cross your eyes, they’ll stay that way. You may have heard these common sayings and beliefs before. But are they really true? Can they be proven using science? Let’s investigate seventeen health-related statements and find out which ones are right, which ones are wrong, and which ones still stump scientists! Find out if the five second rule for dropping food on the floor is true! Discover if eating chocolate can give you pimples! See if you can tell the difference between fact and fiction with Is That a Fact?

Author: Ken Kocienda
Publisher: St. Martin's Press
ISBN: 1250194474
Category : Business & Economics
Languages : en
Pages : 177

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Book Description
* WALL STREET JOURNAL BESTSELLER * An insider's account of Apple's creative process during the golden years of Steve Jobs. Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era—the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies. Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation—inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy—and uses these as a lens through which to understand productive work culture. An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.