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Author: Mark R. Weaver Publisher: ISBN: 9781544912592 Category : Authorship Languages : en Pages : 330
Book Description
Leaders, business owners or people who want to get things done effectively need strong writing communications skills. This book offers useful insights into how to make your writing more persuasive and memorable. These are the tips, advice points, and examples of an expert communicator. Whether it''s persuading through newspaper "op-eds," speeches, or even during crisis communications, "A Wordsmith''s Work" will improve the success of your message and enhance the reputation of your chosen messenger. Author Mark Weaver has counseled thousands of clients all across America. He worked one-on-one with the Great Communicator himself, President Ronald Reagan. NBC News in Charlotte, North Carolina called Weaver "one of the nation''s foremost experts in crisis communications." His weapon of choice: powerful words. Words that persuade, inspire, and amuse. That''s why Mark Weaver is sought out by corporate leaders, university presidents, and public officials all across America for high-level counsel on how to communicate better. Weaver''s spot-on use of words that move people and change minds is on display throughout this book. Here are just a few examples: Describing his early work as a writer for hire: "The prose was workmanlike and passable for the tasks I was assigned. Some projects were fun to write. Others felt like ten miles of bad road." Pointing out the need to have a different viewpoint before writing an op-ed: "Op-eds advancing the conventional wisdom don''t offer anything interesting to the readers of newspapers. We all agree motherhood is a good thing. Everyone wants to thank our troops for their service. The duck-billed platypus is sadly misunderstood. Thus, op-eds about those topics are less likely to be published." Advising readers how to deal with an ambush interview from a TV news crew: "In old western movies, the good guy wore a white hat and the bad guy wore a black one. This basic narrative is in play during every ambush scenario. It''s important for the principal to remember that it''s not enough to be the good guy; it''s equally important to act like the good guy." Lamenting the difficulty of writing: "Each time a notion pesters me into action and I finally sit down to square off against a menacing blank screen and toothy keyboard, I boldly aspire yet again to the calling of wordsmith. This book chronicles those journeys of composition." When you read "A Wordsmith''s Work," you''ll be moved, persuaded, and you may even laugh out loud. If you''re interested in more effective speeches, news media relations, or communications, then this is the book for you. Perhaps this book and its author''s perspective is best summed up by U.S. Congressman Bill Johnson, who wrote the edition''s forward. Johnson''s key point: "There''s no more apt term to describe Mark Weaver than what''s reflected in the title of this book - he is truly a ''wordsmith.'' He''s a master at understanding the cultural, societal, and media influences of the day. He takes that knowledge and crafts a message that cuts through the confusion, so people see the clear truth." Praise for "A Wordsmith''s Work" National Fraternal Order of Police President Chuck Canterbury: "While Mark Weaver has used his considerable skills as a wordsmith to defend crime victims and law enforcement officers all across America, the tips and examples in this book can help everyone communicate better." U.S. Congressman Brad Wenstrup: "This collection of Mark Weaver''s work shows his innate ability to capture the art of messaging. By combining logic, facts, and, often, humor, Mark hits home with his audience." Former Ohio Attorney General Betty Montgomery: "Rich and thoughtful commentary on major issues of the last three decades, this book and its author reflect a depth of experience and thought that make it well worth reading!"
Author: Mark R. Weaver Publisher: ISBN: 9781544912592 Category : Authorship Languages : en Pages : 330
Book Description
Leaders, business owners or people who want to get things done effectively need strong writing communications skills. This book offers useful insights into how to make your writing more persuasive and memorable. These are the tips, advice points, and examples of an expert communicator. Whether it''s persuading through newspaper "op-eds," speeches, or even during crisis communications, "A Wordsmith''s Work" will improve the success of your message and enhance the reputation of your chosen messenger. Author Mark Weaver has counseled thousands of clients all across America. He worked one-on-one with the Great Communicator himself, President Ronald Reagan. NBC News in Charlotte, North Carolina called Weaver "one of the nation''s foremost experts in crisis communications." His weapon of choice: powerful words. Words that persuade, inspire, and amuse. That''s why Mark Weaver is sought out by corporate leaders, university presidents, and public officials all across America for high-level counsel on how to communicate better. Weaver''s spot-on use of words that move people and change minds is on display throughout this book. Here are just a few examples: Describing his early work as a writer for hire: "The prose was workmanlike and passable for the tasks I was assigned. Some projects were fun to write. Others felt like ten miles of bad road." Pointing out the need to have a different viewpoint before writing an op-ed: "Op-eds advancing the conventional wisdom don''t offer anything interesting to the readers of newspapers. We all agree motherhood is a good thing. Everyone wants to thank our troops for their service. The duck-billed platypus is sadly misunderstood. Thus, op-eds about those topics are less likely to be published." Advising readers how to deal with an ambush interview from a TV news crew: "In old western movies, the good guy wore a white hat and the bad guy wore a black one. This basic narrative is in play during every ambush scenario. It''s important for the principal to remember that it''s not enough to be the good guy; it''s equally important to act like the good guy." Lamenting the difficulty of writing: "Each time a notion pesters me into action and I finally sit down to square off against a menacing blank screen and toothy keyboard, I boldly aspire yet again to the calling of wordsmith. This book chronicles those journeys of composition." When you read "A Wordsmith''s Work," you''ll be moved, persuaded, and you may even laugh out loud. If you''re interested in more effective speeches, news media relations, or communications, then this is the book for you. Perhaps this book and its author''s perspective is best summed up by U.S. Congressman Bill Johnson, who wrote the edition''s forward. Johnson''s key point: "There''s no more apt term to describe Mark Weaver than what''s reflected in the title of this book - he is truly a ''wordsmith.'' He''s a master at understanding the cultural, societal, and media influences of the day. He takes that knowledge and crafts a message that cuts through the confusion, so people see the clear truth." Praise for "A Wordsmith''s Work" National Fraternal Order of Police President Chuck Canterbury: "While Mark Weaver has used his considerable skills as a wordsmith to defend crime victims and law enforcement officers all across America, the tips and examples in this book can help everyone communicate better." U.S. Congressman Brad Wenstrup: "This collection of Mark Weaver''s work shows his innate ability to capture the art of messaging. By combining logic, facts, and, often, humor, Mark hits home with his audience." Former Ohio Attorney General Betty Montgomery: "Rich and thoughtful commentary on major issues of the last three decades, this book and its author reflect a depth of experience and thought that make it well worth reading!"
Author: Ruth Soukup Publisher: ISBN: 9780692236512 Category : Blogs Languages : en Pages : 0
Book Description
Do you want to earn a living doing what you love? Whether you have been blogging for years or just a few weeks, How to Blog For Profit (Without Selling Your Soul) offers solid advice and practical action plans for creating an authentic, successful, and profitable blog. With wit, wisdom, and the insight of someone who''s been there, Ruth Soukup shares how she grew her own blog, Living Well Spending Less, to over one million monthly visitors, earns a full time income, and still is able to write about the things she truly cares about. In this expanded 2nd Edition of How to Blog for Profit you will: * Stop comparing your blog to those around you and instead learn to leverage your own unique assets. * Discover the secrets to creating amazing, compelling blog content that brings readers back again and again. * Learn how to increase your blog traffic and build solid platform through field-tested strategies.* Develop a solid social media strategy for capturing viral growth through Pinterest and Facebook. * Dramatically boost your revenue through diversified income streams. * Improve your productivity, learning to work smarter not harder, and take concrete steps to transform your blog into a business. Praise for How to Blog for Profit: "How to Blog for Profit is hands down the best blogging book I''ve ever read. I cannot recommend it highly enough and will be telling every new and seasoned blogger I know to get a copy! This book is comprehensive, but not overwhelming, and packed with amazing information. And I don''t say that lightly. You see, by implementing the Pinterest strategies that Ruth suggests in her book, I have increased my site traffic by over 500,000 unique visitors per month. For real. Ruth is brilliant! What more can I say?!"-Crystal Paine @ Money Saving Mom "After a year and a half of blogging as a hobby, I decided to launch a second blog with the goal of making a profit. Ruth did an excellent job addressing all of the questions I had, including the ones that came up as I navigated through my new blogging journey. By implementing the strategies and action plans in Ruth''s eBook, I was able to surpass my one-year blog traffic goal within 3 months from launching my blog. Not only that, I was also able to earn an income within 2 months! Today, my blog traffic and income continue to steadily grow. If you are serious about monetizing your blog, Ruth provides you with the necessary tools to yield tangible results."Jesenia Montanez @ The Latina Homemaker "No blogging for profit book has made the difference to me and my blog like this one. If you only read ONE of these subject books - LET IT BE THIS BOOK!!! After finishing the book, my blog is totally getting revamped, I have the excitement for it again, and now my whole direction has changed to not only help me become more profitable, but also for me to get back to ENJOYING what I do, which is really the best part!"-Danielle @ Busy Moms Helper "As a new blogger, I have been wanting a conversation--a seasoned blogger to talk to me about the most popular ways to monetize my blog, the pros and cons of each of them, and give me realistic tips and goals to reach my future goal. Ruth did all of this. She has such a fantastic writing style that you feel like you are sitting down with her over a cup of coffee. The material is easy to navigate, covering the importance of good content before anything else, Pinterest, media kits, reviews, ads, and a whole lot more. Ruth is incredibly level-headed in her approach to monetizing her blog and truly believes and promotes that a blog full of good ideas, content and writing must come first. My favorite part is that every chapter ends with a "plan of action" which is great if you are truly looking to improve your blog. I can''t wait to put her tips and ideas into action and watch my blog grow!"-Maggie @ The Love Nerds
Author: Arlene F. Marks Publisher: Rowman & Littlefield ISBN: 1475807376 Category : Education Languages : en Pages : 247
Book Description
Literacy: Made for All is a classroom-ready, teacher-friendly resource for English and Writing teachers of Grades 9 through 12. Organized buffet style, it is designed to complement an existing English curriculum by providing a tested repertoire of strategies for teaching both writing skills and literary analysis techniques. Benefits and Features: tested and proven effective at all learning levels, from Remedial to Pre-AP provides complete lesson plans including reproducible materials can be implemented as is or modified to suit individual teaching styles and/or students' needs each skill, assignment or project begins by 'teaching the teacher', giving an inexperienced teacher the knowledge to provide effective instruction first time out and the confidence to modify and experiment thereafter comprised of reading, writing, literary criticism and language-study components moves students from writing effectively to reading analytically (approaching text from the authoring point of view), a proven, highly successful methodology can turn any English course into a Literacy course extremely versatile and cost-effective can deepen an existing English course or complete the framework for a new one WORDSMITHING focuses on the creation, production and sharing of a variety of nonfiction writing projects.
Author: Anu Garg Publisher: Turner Publishing Company ISBN: 1118039688 Category : Reference Languages : en Pages : 235
Book Description
"Anu Garg's many readers await their A Word A Day rations hungrily. Now at last here's a feast for them and other verbivores. Eat up!" -Barbara Wallraff Senior Editor at The Atlantic Monthly and author of Word Court Praise for A Word a Day "AWADies will be familiar with Anu Garg's refreshing approach to words: words are fun and they have fascinating histories. The people who use them have curious stories to tell too, and this collection incorporates some of the correspondence received by the editors at the AWAD site, from advice on how to outsmart your opponent in a duel (or even a truel) to a cluster of your favorite mondegreens." -John Simpson, Chief Editor, Oxford English Dictionary "A banquet of words! Feast and be nourished!" -Richard Lederer, author of The Miracle of Language Written by the founder of the wildly popular A Word A Day Web site (www.wordsmith.org), this collection of unusual, obscure, and exotic English words will delight writers, scholars, crossword puzzlers, and word buffs of every ilk. The words are grouped in intriguing categories that range from "Portmanteaux" to "Words That Make the Spell-Checker Ineffective." each entry includes a concise definition, etymology, and usage example-and many feature fascinating and hilarious commentaries by A Word A Day subscribers and the authors.
Author: Andy Campbell Publisher: Black Dog & Leventhal ISBN: 0762467916 Category : Social Science Languages : en Pages : 256
Book Description
The first-ever illustrated history of the iconic designs, symbols, and graphic art representing more than 5 decades of LGBTQ pride and activism--from the evolution of Gilbert Baker's rainbow flag to the NYC Pride typeface launched in 2017 and beyond. Organized by decade beginning with Pre-Liberation and then spanning the 1970s through the millennium, QUEER X DESIGN will be an empowering, uplifting, and colorful celebration of the hundreds of graphics-from shapes and symbols to flags and iconic posters-that have stood for the powerful and ever-evolving LGBTQ movement over the last five-plus decades. Included in the collection will be everything from Gilbert Baker's original rainbow flag, ACT-UP's Silence = Death poster, the AIDS quilt, and Keith Haring's "Heritage of Pride" logo, as well as the original Lavender Menace t-shirt design, logos such as "The Pleasure Chest," protest buttons such as "Anita Bryant Sucks Oranges," and so much more. Sidebars throughout will cover important visual grouping such as a "Lexicon of Pride Flags," explaining the now more than a dozen flags that represent segments of the community and the evolution of the pink triangle.
Author: Karoline Kan Publisher: Hachette Books ISBN: 0316412031 Category : Social Science Languages : en Pages : 320
Book Description
A deeply personal and shocking look at how China is coming to terms with its conflicted past as it emerges into a modern, cutting-edge superpower. Through the stories of three generations of women in her family, Karoline Kan, a former New York Times reporter based in Beijing, reveals how they navigated their way in a country beset by poverty and often-violent political unrest. As the Kans move from quiet villages to crowded towns and through the urban streets of Beijing in search of a better way of life, they are forced to confront the past and break the chains of tradition, especially those forced on women. Raw and revealing, Karoline Kan offers gripping tales of her grandmother, who struggled to make a way for her family during the Great Famine; of her mother, who defied the One-Child Policy by giving birth to Karoline; of her cousin, a shoe factory worker scraping by on 6 yuan (88 cents) per hour; and of herself, as an ambitious millennial striving to find a job--and true love--during a time rife with bewildering social change. Under Red Skies is an engaging eyewitness account and Karoline's quest to understand the rapidly evolving, shifting sands of China. It is the first English-language memoir from a Chinese millennial to be published in America, and a fascinating portrait of an otherwise-hidden world, written from the perspective of those who live there.
Author: William Zinsser Publisher: HarperCollins Publishers ISBN: Category : English language Languages : en Pages : 318
Book Description
The revised and enlarged third edition of Zinsser's trusted writing guide covers the principles of good writing while including information on technical, business and sports writing, humor, interviews, working with a word processor, sexism, and a writer's attitudes toward language and craft.
Author: David Farland Publisher: WordFire +ORM ISBN: 1614751757 Category : Language Arts & Disciplines Languages : en Pages : 228
Book Description
Discover the secrets to crafting a successful novel in this guide by a master writer & instructor and New York Times–bestselling author. Bestselling author David Farland taught dozens of writers who went on to staggering literary success, including such #1 New York Times Bestsellers as Brandon Mull (Fablehaven), Brandon Sanderson (Wheel of Time), James Dashner (The Maze Runner) and Stephenie Mayer (Twilight). In this book, Dave teaches how to analyze an audience and outline a novel to appeal to a wide readership. The secrets found in his unconventional approach will help you understand why so many of his authors went on to prominence. Hailed as “the wizard of storytelling,” Dave was an award-winning, international best-selling author with more than fifty novels in print, and a tireless mentor and instructor of new writers. His book Million Dollar Outlines is a seminal work teaching authors how to create a blueprint for a novel that can lead to bestseller success.
Author: Mark R. Weaver
Author: Mark R. Weaver
Author: Ruth Soukup
Author: Arlene F. Marks
Author: Anu Garg
Author: Andy Campbell
Author: Janie B. Cheaney
Author: Karoline Kan
Author: William Zinsser
Author: David Farland
Author: Ron Rhody