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Author: Timothy Garrand Publisher: CRC Press ISBN: 1136134468 Category : Art Languages : en Pages : 495
Book Description
Learning how to write for just one type of interactive media, such as web sites or games, is not enough! To be truly successful as an interactive writer or designer, you need to understand how to create content for all types of new media. Writing for Multimedia and the Web is the most comprehensive guide available for interactive writing. It covers web sites, computer games, e-learning courses, training programs, immersive exhibits, and much more. Earlier editions have garnered rave reviews as a writing handbook for multimedia and web professionals, as well as a classroom text for interactive writing and design. New Sections and Completely Updated Chapters: *Writing a corporate web site: T. Rowe Price *Creating blogs and podcasts *Web writing tips from usability experts *Optimizing text for web search engines *Defining the user with use cases and user scenarios *Dealing with web editors *Software for organizing and writing interactive media content *Script formats for all types of multimedia and web projects *Writing careers
Author: Timothy Garrand Publisher: CRC Press ISBN: 1136134468 Category : Art Languages : en Pages : 495
Book Description
Learning how to write for just one type of interactive media, such as web sites or games, is not enough! To be truly successful as an interactive writer or designer, you need to understand how to create content for all types of new media. Writing for Multimedia and the Web is the most comprehensive guide available for interactive writing. It covers web sites, computer games, e-learning courses, training programs, immersive exhibits, and much more. Earlier editions have garnered rave reviews as a writing handbook for multimedia and web professionals, as well as a classroom text for interactive writing and design. New Sections and Completely Updated Chapters: *Writing a corporate web site: T. Rowe Price *Creating blogs and podcasts *Web writing tips from usability experts *Optimizing text for web search engines *Defining the user with use cases and user scenarios *Dealing with web editors *Software for organizing and writing interactive media content *Script formats for all types of multimedia and web projects *Writing careers
Author: Timothy Paul Garrand Publisher: ISBN: 9780240809038 Category : Interactive multimedia Languages : en Pages : 478
Book Description
Learning how to write for just one type of interactive media, such as web sites or games, is not enough! To be truly successful as an interactive writer or designer, you need to understand how to create content for all types of new media. Writing for Multimedia and the Web is the most comprehensive guide available for interactive writing. It covers web sites, computer games, e-learning courses, training programs, immersive exhibits, and much more. Earlier editions have garnered rave reviews as a writing handbook for multimedia and web professionals, as well as a classroom text for interactive writing and design. New Sections and Completely Updated Chapters: -Writing a corporate web site: T. Rowe Price -Creating blogs and podcasts - Web writing tips from usability experts - Optimizing text for web search engines - Defining the user with use cases and user scenarios - Dealing with web editors - Software for organizing and writing interactive media content - Script formats for all types of multimedia and web projects - Writing careers.
Author: Scott A. Kuehn Publisher: CQ Press ISBN: 1506308112 Category : Language Arts & Disciplines Languages : en Pages : 505
Book Description
The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.
Author: Timothy Paul Garrand Publisher: Butterworth-Heinemann ISBN: 9780240802473 Category : Interactive multimedia Languages : en Pages : 329
Book Description
Invaluable for both multimedia newcomers and experienced professionals, "Writing for Multimedia" is an in-depth analysis of how to write informational programs and stories for multimedia. Some of the most successful existing CD-ROMs and World Wide Web programs are analyzed and documented with extensive script samples, flow charts, and other writing material. The CD includes additional script samples, screen shots, scripting software, and program demos. 39 illus. 12/96.
Author: National Writing Project Publisher: John Wiley & Sons ISBN: 0470892234 Category : Education Languages : en Pages : 209
Book Description
How to apply digital writing skills effectively in the classroom, from the prestigious National Writing Project As many teachers know, students may be adept at text messaging and communicating online but do not know how to craft a basic essay. In the classroom, students are increasingly required to create web-based or multi-media productions that also include writing. Since writing in and for the online realm often defies standard writing conventions, this book defines digital writing and examines how best to integrate new technologies into writing instruction. Shows how to integrate new technologies into classroom lessons Addresses the proliferation of writing in the digital age Offers a guide for improving students' online writing skills The book is an important manual for understanding this new frontier of writing for teachers, school leaders, university faculty, and teacher educators.
Author: William W. Lee Publisher: John Wiley & Sons ISBN: 0787973440 Category : Business & Economics Languages : en Pages : 478
Book Description
Multimedia-Based Instructional Design is a thoroughly revised and updated second edition of the best-selling book that provided a complete guide to designing and developing interactive multimedia training. While most training companies develop their training programs in many different technological delivery media—computer-based, web-based, and distance learning technologies—this unique book demonstrates that the same instructional design process can be used for all media. Using just one process reduces cycle time for course development—and also reduces costs.
Author: Charles Marsh Publisher: Routledge ISBN: 1317343875 Category : Business & Economics Languages : en Pages : 410
Book Description
In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.
Author: Brian Carroll Publisher: Routledge ISBN: 1135851352 Category : Language Arts & Disciplines Languages : en Pages : 453
Book Description
Writing for Digital Media teaches students how to write effectively for online audiences—whether they are crafting a story for the website of a daily newspaper or a personal blog. The lessons and exercises in each chapter help students build a solid understanding of the ways that the Internet has introduced new opportunities for dynamic storytelling as digital media have blurred roles of media producer, consumer, publisher and reader. Using the tools and strategies discussed in this book, students are able to use their insights into new media audiences to produce better content for digital formats and environments. Fundamentally, this book is about good writing—clear, precise, accurate, filled with energy and voice, and aimed directly at an audience. Writing for Digital Media also addresses all of the graphical, multimedia, hypertextual and interactive elements that come into play when writing for digital platforms. Learning how to achieve balance and a careful, deliberate blend of these elements is the other primary goal of this text. Writing for Digital Media teaches students not only how to create content as writers, but also how to think critically as a site manager or content developer might about issues such as graphic design, site architecture, and editorial consistency. By teaching these new skill sets alongside writing fundamentals, this book transforms students from writers who are simply able to post their stories online into engaging multimedia, digital storytellers. For additional resources and exercises, visit the Companion Website for Writing for Digital Media at: www.routledge.com/textbooks/9780415992015.
Author: Andrew Bonime Publisher: ISBN: Category : Reference Languages : en Pages : 244
Book Description
Written in a down to earth, non technical language which gives aspiring writers expert advice on how to break into this fast-growing field.
Author: Timothy Garrand
Author: Timothy Garrand
Author: Timothy Paul Garrand
Author: Timothy Paul Garrand
Author: Scott A. Kuehn
Author: Timothy Paul Garrand
Author: National Writing Project
Author: William W. Lee
Author: Charles Marsh
Author: Brian Carroll
Author: Andrew Bonime