Radio Advertising PDF Download

Author: Bob Schulberg
Publisher: N T C Business Books
ISBN:
Category : Radio advertising
Languages : en
Pages : 232

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Author: Jonne Murphy
Publisher:
ISBN: 9780608154718
Category :
Languages : en
Pages : 252

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Author: Jonne Murphy
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 260

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Author: Pete Schulberg
Publisher: Contemporary Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 264

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Book Description
A comprehensive guide for advertisers, advertising agencies, and people who want to sell them time on the radio. Schulberg, with a long career in the radio business, spices up the text with anecdotes and humor. He outlines radio's history and technology, then explains such matters as ratings, creativity, response, format, segmenting markets, direct response, co-op advertising, and integrating radio advertising into an overall communications plan. No bibliography. Updated from the 1989 edition. Annotation copyright by Book News, Inc., Portland, OR

Author: Marc G. Weinberger
Publisher: Lexington Books
ISBN: 9780669250039
Category : Business & Economics
Languages : en
Pages : 210

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Book Description
To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.

Author: Tony Hertz
Publisher: Ecademy Press
ISBN: 1908746653
Category : Business & Economics
Languages : en
Pages : 177

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Book Description
In today's content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. It will make you want to sit down and write a great radio ad!

Author: Andrew Ingram
Publisher: John Wiley & Sons
ISBN: 0470016116
Category : Business & Economics
Languages : en
Pages : 132

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Book Description
There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it?s role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury?s, British Airways, Carphone Warehouse, BT and the British Government.

Author: Michael Zager
Publisher: Scarecrow Press
ISBN: 0810862190
Category : Business & Economics
Languages : en
Pages : 271

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Book Description
This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overview of the commercial music business. Rewritten and reformatted to increase readability and use in the classroom, this second edition includes new chapters on theatrical trailers, video games, Internet commercials, Web site music, and made-for-the-Internet video.

Author: Bill West
Publisher:
ISBN: 9781890549138
Category : Radio advertising
Languages : en
Pages : 163

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Author: William R. West
Publisher:
ISBN: 9781886745223
Category : Radio advertising
Languages : en
Pages : 140

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Book Description