Author: Lloyd M. FieldPublisher: Simon and Schuster
ISBN: 0861715446
Category : Business & Economics
Languages : en
Pages : 234
Book Description
All businesses want to do well, but can they also do good? Lloyd Field says yes, and moreover, no business can afford to focus simply on "doing well." Increasingly, public assessment of a business's worth must take into account its consideration of shared human values. That doesn't mean a business can't or should not compete; it means that investing in efforts to build a better society can, on many levels, be an asset. In this book, Field lays out the guidelines for putting social responsibility, both corporate and individual, into practice without sacrificing profits. Drawing from traditional Buddhist teachings, Field shows how, with attention to ethics, skillful means, and corporate responsibility, entrepreneurs and decision-makers can achieve new levels of happiness and security both inside the company and out, while acting as a powerful force for positive global change.