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Business of Fashion 3/E

Business of Fashion 3/E PDF Author: Leslie Davis Burns
Publisher:
ISBN: 9781563675782
Category :
Languages : en
Pages : 624

Book Description
The third edition of this authoritative text hfocuses on the organization and operation of the U.S. textiles and fashion industry--how fashion apparel and accessories are designed, manufactured, marketed, and distributed. Although the focus of the book is on the organization and operation of the fashion industry within the United States, the role of these industries within the global context is covered throughout. Since the publication of the first edition, the textile/apparel industries have continued to undergo tremendous change. Quick Response strategies have evolved into supply chain management, Web-based business-to-business and business-to-consumer communications and commerce have grown, and mass customization is a reality. The third edition of this book continues to capture the dynamics of the fashion industry by emphasizing the technological, organizational, and global changes in its various components.

Business of Fashion 3/E

Business of Fashion 3/E PDF Author: Leslie Davis Burns
Publisher:
ISBN: 9781563675782
Category :
Languages : en
Pages : 624

Book Description
The third edition of this authoritative text hfocuses on the organization and operation of the U.S. textiles and fashion industry--how fashion apparel and accessories are designed, manufactured, marketed, and distributed. Although the focus of the book is on the organization and operation of the fashion industry within the United States, the role of these industries within the global context is covered throughout. Since the publication of the first edition, the textile/apparel industries have continued to undergo tremendous change. Quick Response strategies have evolved into supply chain management, Web-based business-to-business and business-to-consumer communications and commerce have grown, and mass customization is a reality. The third edition of this book continues to capture the dynamics of the fashion industry by emphasizing the technological, organizational, and global changes in its various components.

The Business of Fashion

The Business of Fashion PDF Author: Leslie Davis Burns
Publisher: Fairchild Books
ISBN: 9781609011109
Category : Business & Economics
Languages : en
Pages : 0

Book Description
Revised to keep up with the quickly evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business.

The History of Fashion Journalism

The History of Fashion Journalism PDF Author: Kate Nelson Best
Publisher: Bloomsbury Publishing
ISBN: 1474285171
Category : Language Arts & Disciplines
Languages : en
Pages : 304

Book Description
The History of Fashion Journalism is a uniquely comprehensive study of the development of the industry from its origins to the present day, and including professionals' such as Dylan Jones's vision of the future. Covering everything from early tailor's catalogues through to contemporary publications such as LOVE, together with blogs such as StyleBubble, and countries from France through to the United States, The History of Fashion Journalism explores the origins and influence of such well-known magazines as Nova, Vogue and Glamour. Combining an overview of the key moments in fashion journalism history with close textual analysis, Kate Nelson Best brings to life the evolving face of the fashion media and its relationship with the fashion industry, national politics, consumer culture and gender. This accessible and highly engaging book will be an invaluable resource not only for fashion studies students but also for those in media studies and cultural studies.

The Business of Fashion

The Business of Fashion PDF Author: Leslie Davis Burns
Publisher: Bloomsbury Publishing USA
ISBN: 1501349139
Category : Business & Economics
Languages : en
Pages : 289

Book Description
“No other book compares...This is the book students reference during their four years at university.” – Tara Konya, Southern New Hampshire University, USA Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain – from textiles to fashion brand production – as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice. New to this Edition · Content addresses knowledge and skill guidelines in the Association to Advance Collegiate Schools of Business (AACSB) and Textile and Apparel Program Accreditation Commission (TAPAC) accreditation standards · Expanded discussions of sustainability, corporate social responsibility, and technology across the supply chains for fashion products · Updated and expanded industry examples and case studies, emphasizing fashion brand companies from around the world · A new Careers Glossary listing job titles and descriptions found throughout the fashion industry The Business of Fashion STUDIO Study smarter with self-quizzes featuring scored results and personalized study tips Review concepts with flashcards of essential vocabulary

The Business of Fashion

The Business of Fashion PDF Author: Leslie Davis Burns
Publisher:
ISBN: 9781563675713
Category :
Languages : en
Pages : 624

Book Description
The third edition of this authoritative text hfocuses on the organization and operation of the U.S. textiles and fashion industry--how fashion apparel and accessories are designed, manufactured, marketed, and distributed. Although the focus of the book is on the organization and operation of the fashion industry within the United States, the role of these industries within the global context is covered throughout. Since the publication of the first edition, the textile/apparel industries have continued to undergo tremendous change. Quick Response strategies have evolved into supply chain management, Web-based business-to-business and business-to-consumer communications and commerce have grown, and mass customization is a reality. The third edition of this book continues to capture the dynamics of the fashion industry by emphasizing the technological, organizational, and global changes in its various components.

Fashion & Luxury Marketing

Fashion & Luxury Marketing PDF Author: Michael R. Solomon
Publisher: SAGE
ISBN: 1529765404
Category : Business & Economics
Languages : en
Pages : 517

Book Description
Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury. The role of social media, celebrities and influencers such as Kim Kardashian and Lil Miquela are discussed, as is the ever-increasing role of ethical fashion and sustainability. The authors also offer an expanded view of fashion and luxury by moving beyond just clothing and apparel to include other fashionable and luxurious products and services, including technology. Packed with attractive visuals from fashion and culture, and accompanied by chapter summaries, questions and exercises, this textbook is essential reading for students studying fashion, luxury, marketing, management, retailing, branding and communications. Also provided for educators are supporting PowerPoint slides and an instructor’s manual to support use of the textbook with students. Suitable for Fashion Marketing/Fashion Consumer Behaviour modules as well as a general text for Fashion Marketing programmes. The text will also appeal to Luxury programmes (MBA etc) and Retail Marketing modules (UG).

Fashion Business and Digital Transformation

Fashion Business and Digital Transformation PDF Author: Charlene Gallery
Publisher: Taylor & Francis
ISBN: 1040037178
Category : Business & Economics
Languages : en
Pages : 256

Book Description
Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual environments. The key technologies impacting the ecosystem are explored, including artificial intelligence, virtual reality, augmented reality, digital fashion design, NFTs, 3D textiles, and blockchain. Strategic concepts such as ‘retail-tainment’, ‘phygital’, gamification and e-commerce, are analysed, alongside the effect of these key strategies for both the retailer and the customer. Theoretical foundations are supported by extensive use of examples, interviews and case studies drawn from a wide range of global fashion disrupters and cutting-edge brands. Engaging activities, exercises, and technical step-by-step guides are incorporated throughout, which will both consolidate how technology is driving change in the industry, but also equip the reader with the key skills and digital literacy capabilities required by future practitioners. Online resources include chapter-by-chapter PowerPoint slides, a test bank and links to further resources. This examination of the digital transformation of the fashion industry will be essential reading for advanced undergraduate and postgraduate students of Fashion Management, Fashion Business and Fashion Technology.

Making Connections Level 2 Teacher's Manual

Making Connections Level 2 Teacher's Manual PDF Author: Jo McEntire
Publisher: Cambridge University Press
ISBN: 1107650623
Category : Foreign Language Study
Languages : en
Pages : 73

Book Description
Making Connections Second edition Level 2 Student's Book introduces fundamental reading skills and strategies such as identifying main ideas, interpreting information in charts and graphs, and preparing for reading tests. It features a variety of high-interest topics including news media, education, global business, population growth, fashion and design, and the brain.

The Business of Fashion 3rd Edition

The Business of Fashion 3rd Edition PDF Author: Leslie Davis Burns
Publisher: Fairchild Books
ISBN: 9781563675706
Category : Design
Languages : en
Pages : 0

Book Description
The third edition of this authoritative text focuses on the organisation and operation of the US textiles and fashion industry -- how fashion apparel and accessories are designed, manufactured, marketed and distributed. Although the focus of the book is on the organization and the operation on the fashion industry within the United States, the role of these industries within the global context is covered throughout. Since the publication of the first edition, the textile/apparel industries have continued to undergo tremendous change. Quick response strategies have evolved into supply chain management, web-based business-to-business and business-to-consumer communications and commerce have grown, and mass customization is reality. The third edition of this book continues to capture the dynamics of the fashion industry by emphasizing the technological, organizational, and global changes in its various components.New to this edition:-- Heavily illustrated with new photos and line drawings-- Updated discussion of the role of finance and information technology-- Discussion of trade dress under trademark law-- New information on design teams, sales volume and sell through, computer-aided design, production information management, and trends in sourcing-- Instructor's Guide includes learning objectives, outlines, activities, discussion and exam questions, and outside and internet resources as well as guidelines for term projects and papers-- Expanded discussion of globalization of the fashion business-- Integrated discussion of accessories and home fashions throughout the text-- Entrepreneurship info for the various segments of the textile and apparel business-- Update tables, figures, charts, photo examples, technology info, and resource list

Emerging Library Technologies

Emerging Library Technologies PDF Author: Ida Arlene Joiner
Publisher: Chandos Publishing
ISBN: 0081022549
Category : Language Arts & Disciplines
Languages : en
Pages : 206

Book Description
Emerging Library Technologies, is written for librarians/information professionals, teachers, administrators, researchers, undergraduate/graduate students, and others who are interested in learning about some of the most popular emerging technologies in the media today such as artificial intelligence, robotics, drones, driverless vehicles, big data, virtual/augmented reality, 3D printing, and wearable technologies. This valuable resourse shows how they can be used in libraries and resource centers, and how to get stakeholder buy in for implementing these technologies. Covers innovative insights on how these emerging technologies can be used in all types libraries and resource centers. Discusses how to get key stakeholders on board before implementing emerging technologies including a checklist to complete before presenting your technology proposal to senior management. Brings unique perspective for assisting people who will be displaced by these emerging technologies. Includes resources at the end of every chapter on keeping abreast and building expertise on the emerging technology topic. Contains tips on how professionals can forge strategic relationships to collaborate on emerging technology projects such as preparing students for STEM and STEAM careers. Poses engaging questions for further discussion after each chapter. Includes comprehensive glossary at the end of each chapter.