Author: Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1302
Book Description
Business Publication Advertising Source
A Guide to Advertising Information Sources
Author: John M. RichardPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 66
Book Description
Basic Information Sources on Retail Store Advertising
Author: Entrepreneur Magazine
Author: Conrad BerkePublisher: Wiley
ISBN: 9780471140849
Category : Business & Economics
Languages : en
Pages : 224
Book Description
How to plan, write, design, and profit from your own advertising! There is nothing mysterious about creating high-quality, effective advertising-but there is a lot to learn. In this remarkable handbook, you'll discover how to plan and carry out an ad campaign that boosts sales, increases profits, and helps your business grow. Small-business advertising veteran Conrad Berke provides countless examples as he shows you step by step how to conceive, budget, create, and place ads that will have customers flocking to your place of business ready to spend money. You'll learn how to: * Plan for a 25% sales jump and a 33% leap in profits * Write powerful headlines and effective advertising copy that move people to action * Identify and target consumers who are most likely to buy your goods or services * Become a smart media buyer * Turn a $1,000 outlay into $15,000 worth of advertising ENTREPRENEUR Magazine is the banner publication of the Entrepreneur Magazine Group. It has the largest newsstand circulation of any business monthly with a total ABC audited circulation of 410,000. CONRAD BERKE, former head of advertising and associate publisher of Jewish Week, currently sells advertising space for New York's Daily News and teaches advertising at Fairleigh Dickinson University. He has 40 years' experience writing, designing, and selling small-business advertising. Also available from the Entrepreneur Magazine library: * The Entrepreneur Magazine Small Business Advisor * The Entrepreneur Magazine Guide to Integrated Marketing * Making Money with Your Personal Computer * The Entrepreneur Magazine Small Business Answer Book * Small Business Legal Guide * Starting a Home-Based Business * Starting an Import/Export Business
SRDS Consumer Magazine Advertising Source
Author: Publisher:
ISBN:
Category : Advertising, Magazine
Languages : en
Pages : 952
Book Description
Strategic Copywriting
Author: Edd ApplegatePublisher: Rowman & Littlefield
ISBN: 9780742530676
Category : Business & Economics
Languages : en
Pages : 286
Book Description
Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapter 6: Newspaper Advertising -- Chapter 7: Magazine Advertising -- Chapter 8: Radio Advertising -- Chapter 9: Television Advertising -- Chapter 10: Direct Mail Advertising -- Chapter 11: Internet Advertising -- Chapter 12: Other Media Advertising -- Chapter 13: Public Relations and Corporate Advertising -- Chapter 14: Advertising Copy Research -- Chapter 15: Advice on How to Get a Job in Advertising -- A Final Note -- References -- Appendix: Graduate Programs.
International Business Information
Author: Michael HalperinPublisher: Taylor & Francis
ISBN: 1135932824
Category : Reference
Languages : en
Pages : 464
Book Description
This newly updated and expanded edition of a reference bestseller is the only work available that guides business researchers and librarians to the most valuable sources for information on international business--and shows how to interpret and use that data. The authors discuss the best available resources and how to use them to find answers to a wide range of questions about international business. They also describe business practices in various regions and countries, the basics of international trade and finance, international business organizations, and relevant political departments and agencies. Many exhibits and tables are included, and the book's appendices include glossaries, checklists for evaluating sources, and sample disclosure documents.
Social Media Branding For Small Business
Author: Robert DavisPublisher: Business Expert Press
ISBN: 1631570994
Category : Business & Economics
Languages : en
Pages : 118
Book Description
Social media branding provides the thinking, evidence, and practice to create a road map for practitioners in small businesses to develop and implement their brand in online and of ine communities. It provides a starting point, as one of the biggest issues for small businesses is where to start. Social Media Branding For Small Businesses provides a framework to guide your strategy and implementation. The approach is called the 5-Sources Model. The resources are the have fundamental branding principles that focus on simply outsourcing your brand. Putting the customer back in control while focusing on the community and this group of dedicated customers and other stakeholders. The 5-Sources Model simply says that the social media brand for small businesses needs to play an important role in your customers’ functional and emotional existence. It is both the serious and the fun experience of your brand.
The Best Readings from Business Marketing Magazine
Author: Valerie KijewskiPublisher: Thomson South-Western
ISBN:
Category : Business & Economics
Languages : en
Pages : 404
Book Description
Marketing professionals and students now have one complete source available for all the most pertinent and interesting business-to-business marketing articles.
Business Statistics
Author: Publisher:
ISBN:
Category : Commercial statistics
Languages : en
Pages : 340
Book Description