Cases on Strategic Management Issues in Contemporary Organizations PDF Download

Author: Santos, José Duarte
Publisher: IGI Global
ISBN: 179981632X
Category : Business & Economics
Languages : en
Pages : 381

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Book Description
Business strategy is not an abstract concept; it is a type of work that is designed for complex theoretical conceptualization. While there are numerous sources exploring the theoretical ideas of strategy, very few demonstrate the real value of strategy tools, concepts, and models in practice. Cases on Digital Strategies and Management Issues in Modern Organizations is a pivotal reference source that provides original case studies designed to explore various strategic issues facing contemporary organizations, evaluate the usefulness of strategy tools and models, and examine how successful and failing companies have faced strategic issues with practical ideas and solutions. While highlighting topics such as business ethics, stakeholder analysis, and corporate governance, this publication demonstrates various ways that different models/tools can be applied in different types of companies for various purposes and from diverse perspectives. This book is ideally designed for managers, executives, managing directors, business strategists, industry professionals, students, researchers, and academicians seeking current research on key business framework strategies.

Author: Jose Duarte Santos
Publisher: Business Science Reference
ISBN: 9781799816331
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
""This book explores the application of strategy conceptual models and theories in the current competitive business world"--Provided by publisher"--

Author: Mona Rashidirad
Publisher: Business Science Reference
ISBN: 9781799816300
Category : Management
Languages : en
Pages : 300

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Book Description
""This book explores the application of strategy conceptual models and theories in the current competitive business world"--Provided by publisher"--

Author: Mona Rashidirad
Publisher:
ISBN: 9781799816317
Category : Management
Languages : en
Pages : 388

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Book Description
""This book explores the application of strategy conceptual models and theories in the current competitive business world"--Provided by publisher"--

Author: Oham, Charles
Publisher: IGI Global
ISBN: 1799877264
Category : Business & Economics
Languages : en
Pages : 339

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Book Description
Social enterprises often do business in a hostile business environment as they compete for market share with the private sector and address societal and governmental failures. Strategy in social enterprises is concerned with the long-term direction of the business and the implementation of short-term objectives given their current operational challenges, such as a lack of funding, expertise, skills, knowledge, etc. Cases on Survival and Sustainability Strategies of Social Entrepreneurs focuses on how managers formulate a strategy to sustain the social enterprise venture and enable social entrepreneurs to understand and apply strategic management models whilst reviewing practical cases. This book discusses effective strategies social enterprises can adopt to secure their long-term future. Covering topics such as adaptive leadership, social innovation, and sustainable development, this book is ideal for social enterprise managers, trustees of charities, researchers, academicians, and students of social enterprises and management including business management.

Author: Santos, José Duarte
Publisher: IGI Global
ISBN: 1668434326
Category : Business & Economics
Languages : en
Pages : 392

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Book Description
With the recent digital developments within marketing, the alignment between sales and marketing has become increasingly important as it has the potential to improve sales, customer relations, and customer satisfaction. The evolution of technology has also been promoting changes in the sales process, which provides new opportunities and challenges for enterprises at various levels. Sales Management for Improved Organizational Competitiveness and Performance highlights the influences of management, marketing, and technology on sales and presents trends in sales, namely the digital transformation that is taking place in organizations. The book also considers innovative concepts, techniques, and tools in the sales area. Covering a wide range of topics such as digital transformation, sales communication, and social media marketing, this reference work is ideal for managers, marketers, researchers, scholars, practitioners, academicians, instructors, and students.

Author: Erik S. Rasmussen
Publisher: Edward Elgar Publishing
ISBN: 1803924411
Category : Business & Economics
Languages : en
Pages : 184

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Book Description
Cases on Born Globals brings together a wealth of case studies covering a range of industries and countries on emerging firms known as ‘Born Globals’ that seek to enter international markets immediately upon creation. Bringing together 11 key cases, Erik Rasmussen highlights how these firms have been increasing in number over the last 20 years. He further explores the speed of their growth, the challenges experienced and likely future prognoses. The book also discusses whether early internationalisation could be advantageous to entrepreneurial firms by linking up to other more prominent firms and thereby creating a greater reach for the newly-created firms.

Author: Paulo Botelho Pires
Publisher: CRC Press
ISBN: 1040052088
Category : Business & Economics
Languages : en
Pages : 334

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Book Description
Digital marketing is not a new concept, it is not a trend, and it is not a fad either. Digital marketing has existed for over twenty years and is currently applied in all areas and marketing activities. For this reason, it is necessary to know the changes it has brought about, both in the theoretical framework, so that it can be taught, and from an empirical perspective, so that it can be applied in real contexts. The changes have been profound and far-reaching. This work addresses this theme, aiming to analyse the transversal impact of the digital in the different marketing sectors, describing the profound changes that the digital has provoked in the main marketing activities and their sectors, also referring to the current practices in use in each included topic. It begins by looking at the classic marketing topics, opening with an analysis of the impact that digital has had and is having on the marketing strategy of organisations, moving on to the study of consumer behaviour in an era of continuous use of electronic devices. This is followed by a new topic which is marketing research and data analysis, in a context where managers now have, more data, information and knowledge about the organisation, competitors, consumers and the wider environment than ever before. Marketing themes were also identified that have been significantly changed with digital. Communication is another of the themes of reference, with profound changes in recent times, followed by management of sales teams, supply chain management, relationship marketing, and internal marketing. The last chapters are also relevant contributions, being dedicated to marketing sectors: services, B2B marketing, internationalisation, politics, tourism, and NGOs.

Author: Rodrigues, Maria Antónia
Publisher: IGI Global
ISBN: 179989181X
Category : Business & Economics
Languages : en
Pages : 347

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Book Description
In a highly competitive market, digital transformation with internet of things, artificial intelligence, and other innovative technological trends are elements of differentiations and are important milestones in business development and consumer interaction, particularly in services. As a result, there are several new business models anchored in these digital and technological environments and new experiences provided to services consumers and firms that need to be examined. Impact of Digital Transformation on the Development of New Business Models and Consumer Experience provides relevant theoretical and empirical research findings and innovative and multifaceted perspectives on how digital transformation and other innovative technologies can drive new business models and create valued experiences for consumers and firms. Covering topics such as business models, consumer behavior, and gamification, this publication is ideal for industry professionals, managers, business owners, practitioners, researchers, professors, academicians, and students.

Author: Dall'Acqua, Luisa
Publisher: IGI Global
ISBN: 1799871282
Category : Business & Economics
Languages : en
Pages : 293

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Book Description
The cultural, social, and economic history of mankind is characterized by a succession of needs and problems that have stimulated the invention of operational and conceptual tools to facilitate their solution. The continuous presentation of new needs, an attempt to improve partial solutions to old problems, curiosity, and the disinterested search for knowledge then constituted the fundamental push for scientific, cultural, economic, and social progress. In an increasingly digital society, where software technological tools permeate daily life and, consequently, change the management of reality, mastering of transversal skills is crucial for success. Computational thinking is a set of transversal skills related to the foundations of computer science as a scientific discipline and means a mastering to the process of solving problems. The goal of computational thinking is to acquire interpretative perspectives of reality, which allows one to read the digital experience competently and responsibly. Computational Thinking for Problem Solving and Managerial Mindset Training explores how individuals can be trained into managerial mindsets through computational thinking and computer science. It explores how computer science can be used as a valid guideline to develop skills such as effective soft skills, communication skills, and collaboration. Further, the chapters explore the adoption of computational thinking for individuals to gain managerial mindsets and successfully solve questions and problems in their domain of interest. This will include artificial intelligence applications, strategic thinking, management training, ethics, emergency managerial mindsets, and more. This book is valuable for managers, professionals, practitioners, researchers, academicians, and students interested in how computational thinking can be applied for the training of managerial mindsets.