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Author: Adam Lindgreen Publisher: Routledge ISBN: 1317150635 Category : Business & Economics Languages : en Pages : 474
Book Description
Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders’ skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.
Author: Adam Lindgreen Publisher: Routledge ISBN: 1317150635 Category : Business & Economics Languages : en Pages : 474
Book Description
Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders’ skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.
Author: Adam Lindgreen Publisher: Routledge ISBN: 9781315577234 Category : Business & Economics Languages : en Pages : 364
Book Description
Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders' skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.
Author: Ana Adi Publisher: Emerald Group Publishing ISBN: 1784415812 Category : Business & Economics Languages : en Pages : 288
Book Description
With social and digital media reshaping the way business is conducted, and the number of companies embracing the new social medium, this book revisits CSR practices from a digital perspective. The volume explores the impact and influence of the new 'social' on responsibility and its feasibility, measurability and success in a boundary-less world.
Author: Publisher: Emerald Group Publishing ISBN: 1783507969 Category : Business & Economics Languages : en Pages : 456
Book Description
This book offers a groundbreaking collection of themed chapters in the emerging field of Corporate Social Responsibility (CSR) Communication. Via an international approach, these chapters explore the theory, practice, and issues involved in communicating CSR and make for fascinating reading.
Author: Mark Anthony Camilleri Publisher: Emerald Group Publishing ISBN: 1800712669 Category : Business & Economics Languages : en Pages : 206
Book Description
Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
Author: W. Timothy Coombs Publisher: John Wiley & Sons ISBN: 1444336290 Category : Business & Economics Languages : en Pages : 208
Book Description
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business
Author: David Crowther Publisher: Palgrave Macmillan ISBN: 9783030424640 Category : Business & Economics Languages : en Pages : 0
Book Description
Corporate Social Responsibility is more crucial now than ever, as society as a whole responds to challenges on a global scale - from the continuing strife nationalism causes to international supply chains, to the problems posed by the climate change crisis, to the continuingissue of slavery in the modern age. The Palgrave Handbook of Corporate Social Responsibility is a comprehensive, authoritative overview of CSR in all its forms, providing a multiplicity of interdisciplinary tertiary research from esteemed academics in their fields. It will cover everything from the theoretical basis for CSR, to environmental aspects of CSR, including responses to climate change and resource depletion; society and CSR, including work-life balance and modern slavery; regional aspects of CSR (reviewing CSR in both developed and developing countries, and providing an in-depth examination of Latin America, Africa and the Middle East). It is aimed as a resource for a global scholarly audience looking for a detailed presentation of majoraccounts of corporate social responsibility on an international scale.
Author: Øyvind Ihlen Publisher: John Wiley & Sons ISBN: 111807873X Category : Social Science Languages : en Pages : 792
Book Description
This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management
Author: Vilma Luoma-aho Publisher: Edward Elgar Publishing ISBN: 1802201963 Category : Business & Economics Languages : en Pages : 483
Book Description
This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate communication.
Author: Guler Aras Publisher: Emerald Group Publishing ISBN: 0857248774 Category : Business & Economics Languages : en Pages : 256
Book Description
Published in association with the Social Responsibility Research Network, Volume 2 in this new and exciting series takes a global interdisciplinary perspective to the matter of governance in the business environment and includes key topics and contributions from the UK, Portugal, Belgium, Brazil, Japan, China and Malaysia.
Author: Adam Lindgreen
Author: Adam Lindgreen
Author: Adam Lindgreen
Author: Ana Adi
Author: 
Author: Mark Anthony Camilleri
Author: W. Timothy Coombs
Author: David Crowther
Author: Øyvind Ihlen
Author: Vilma Luoma-aho
Author: Guler Aras