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Author: Elaine Bratic Arkin Publisher: DIANE Publishing ISBN: 143791263X Category : Language Arts & Disciplines Languages : en Pages : 262
Book Description
A revision of the original ¿Making Health Communication Programs Work,¿ first printed in 1989, which the Nat. Cancer Inst. (NCI) developed to guide communication program planning. During the 25 years that NCI has been involved in health communication, ongoing evaluation of their communication programs has affirmed the value of using specific communication strategies to promote health and prevent disease. Research and practice continue to expand the NCI¿s understanding of the principles and techniques that provide a sound foundation for successful health communication programs. This revision updates communication planning guidelines to account for advances in knowledge and technology during the past decade.
Author: Elaine Bratic Arkin Publisher: DIANE Publishing ISBN: 143791263X Category : Language Arts & Disciplines Languages : en Pages : 262
Book Description
A revision of the original ¿Making Health Communication Programs Work,¿ first printed in 1989, which the Nat. Cancer Inst. (NCI) developed to guide communication program planning. During the 25 years that NCI has been involved in health communication, ongoing evaluation of their communication programs has affirmed the value of using specific communication strategies to promote health and prevent disease. Research and practice continue to expand the NCI¿s understanding of the principles and techniques that provide a sound foundation for successful health communication programs. This revision updates communication planning guidelines to account for advances in knowledge and technology during the past decade.
Author: Publisher: DIANE Publishing ISBN: 0788100807 Category : Communication in medicine Languages : en Pages : 144
Book Description
Discusses key principles relative to specific steps in health communications program development, and includes examples of their use. Covers: planning and strategy selection, selecting channels and materials, developing materials and pretesting (pretesting -- what it can and cannot do, pretesting methods, plan and conduct pretests), implementing your program, assessing effectiveness, feedback to refine program and more. Each chapter includes a 3selected readings2 section. Includes: information sources, sample forms, glossary, bibliography, etc. Photos and drawings.
Author: Elaine Bratic Arkin Publisher: ISBN: 9781422305966 Category : Languages : en Pages : 251
Book Description
A revision of Making Health Communication Programs Work,Ó printed in 1989, which the Nat. Cancer Inst. (NCI) developed to guide communication program planning. During the 25 years that NCI has been involved in health communication, ongoing evaluation of their communication programs has affirmed the value of using specific communication strategies to promote health & prevent disease. Research & practice continue to expand their understanding of the principles, theories, & techniques that provide a sound foundation for successful health communication programs. This revision updates communication planning guidelines to account for the advances in knowledge & technology that have occurred during the past decade. Illus.
Author: David E. Nelson (M.D.) Publisher: Oxford University Press, USA ISBN: 019538153X Category : Medical Languages : en Pages : 340
Book Description
The authors summarize and synthesize research on the selection and presentation of data pertinent to public health and provide practical suggestions, based on this research summary and synthesis, on how scientists and other public health practitioners can better communicate data to the public, policy makers and the press.
Author: Institute of Medicine Publisher: National Academies Press ISBN: 0309072719 Category : Medical Languages : en Pages : 377
Book Description
We are what we eat. That old expression seems particularly poignant every time we have our blood drawn for a routine physical to check our cholesterol levels. And, it's not just what we eat that affects our health. Whole ranges of behaviors ultimately make a difference in how we feel and how we maintain our health. Lifestyle choices have enormous impact on our health and well being. But, how do we communicate the language of good health so that it is uniformly received-and accepted-by people from different cultures and backgrounds? Take, for example, the case of a 66 year old Latina. She has been told by her doctor that she should have a mammogram. But her sense of fatalism tells her that it is better not to know if anything is wrong. To know that something is wrong will cause her distress and this may well lead to even more health problems. Before she leaves her doctor's office she has decided not to have a mammogram-that is until her doctor points out that having a mammogram is a way to take care of herself so that she can continue to take care of her family. In this way, the decision to have a mammogram feels like a positive step. Public health communicators and health professionals face dilemmas like this every day. Speaking of Health looks at the challenges of delivering important messages to different audiences. Using case studies in the areas of diabetes, mammography, and mass communication campaigns, it examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. Speaking of Health looks at basic theories of communication and behavior change and focuses on where they apply and where they don't. By suggesting creative strategies and guidelines for speaking to diverse audiences now and in the future, the Institute of Medicine seeks to take health communication into the 21st century. In an age where we are inundated by multiple messages every day, this book will be a critical tool for all who are interested in communicating with diverse communities about health issues.
Author: Anastasia M. Snelling Publisher: John Wiley & Sons ISBN: 1394155972 Category : Medical Languages : en Pages : 375
Book Description
An in-depth look at the theoretical foundations and practical applications of health promotion Introduction to Health Promotion gives students a working knowledge of health promotion concepts and their applications, with a special emphasis on the philosophical and theoretical foundations of health promotion. This new edition underscores the growing need—highlighted by the COVID-19 pandemic—for activities, programs, and policies to improve the quality of health for all. Spearheaded by leading public health professor and registered dietitian Dr. Anastasia Snelling, this respected textbook addresses health disparities in disadvantaged communities and describes the features of the community-driven programs that will be necessary to address them. Unlike other books in the field, Introduction to Health Promotion delves into the complex, interwoven factors that influence health, including social and physical environments, medical advances, personal lifestyle choices, and legislation. This in-depth examination prepares and inspires health promotion students as they prepare for their careers. Provides a clear introduction to the essential topics and theories in health promotion Reviews the cultural and political landscape surrounding key health behaviors, including tobacco use, physical activity, and eating Explores current trends in health promotion, including telehealth, health disparities, new technologies, and the aging population Describes contemporary health promotion initiatives and provides an overview of health promotion settings and career opportunities Ideal for students in health promotion, health education, and public health fields, Introduction to Health Promotion prepares learners with a comprehensive overview of the foundations, history, and current perspectives of health promotion, as well as its key methods and applications. Instructors will appreciate the online supplementary materials, facilitating course design.
Author: Elaine Bratic Arkin
Author: Elaine Bratic Arkin
Author: 
Author: 
Author: Elaine Bratic Arkin
Author: Elaine Bratic Arkin
Author: David E. Nelson (M.D.)
Author: 
Author: Claudia Parvanta
Author: Institute of Medicine
Author: Anastasia M. Snelling