Ontological Branding PDF Download

Author: Bonard Iván Molina García
Publisher: Rowman & Littlefield
ISBN: 1666902365
Category : Law
Languages : en
Pages : 151

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Book Description
Applying Heideggerian tool ontology to antiblack racism in the United States, Ontological Branding argues that race is a tool to constrain nonwhite persons, especially Black persons, to ways of being in service to the white world. U.S. law’s colorblind “equality” safeguards white supremacy, and racial justice instead requires ontological equality.

Author: Jonathan E. Schroeder
Publisher: Taylor & Francis
ISBN: 9780415355995
Category : Business & Economics
Languages : en
Pages : 246

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Book Description
Exploring current issues in brand management, this book fills a niche in the burgeoning cache of branding literature with a distinctive managerially and theoretically informed perspective on the cultural dimensions of branding.

Author: Arturo Escobar
Publisher: Duke University Press
ISBN: 0822371812
Category : Social Science
Languages : en
Pages : 312

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Book Description
In Designs for the Pluriverse Arturo Escobar presents a new vision of design theory and practice aimed at channeling design's world-making capacity toward ways of being and doing that are deeply attuned to justice and the Earth. Noting that most design—from consumer goods and digital technologies to built environments—currently serves capitalist ends, Escobar argues for the development of an “autonomous design” that eschews commercial and modernizing aims in favor of more collaborative and placed-based approaches. Such design attends to questions of environment, experience, and politics while focusing on the production of human experience based on the radical interdependence of all beings. Mapping autonomous design’s principles to the history of decolonial efforts of indigenous and Afro-descended people in Latin America, Escobar shows how refiguring current design practices could lead to the creation of more just and sustainable social orders.

Author: Gargouri, Faiez
Publisher: IGI Global
ISBN: 1615208607
Category : Business & Economics
Languages : en
Pages : 384

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Book Description
"The focus of this book is on information and communication sciences, computer science, and artificial intelligence and provides readers with access to the latest knowledge related to design, modeling and implementation of ontologies"--Provided by publisher.

Author: Miguel Ángel Herrera Batista
Publisher: Routledge
ISBN: 1000219593
Category : Art
Languages : en
Pages : 143

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Book Description
This book seeks to establish the meaning of design research, its role in the field, and the characteristics that differentiate research in design from research in other fields. The author introduces a model to explain the relationship between the components of the ontological reality of design: the designed object, the designer, and the user. Addressing design research across disciplines, the author establishes a foundational understanding of research, and research paradigms, for the design disciplines. This will be crucial for the emerging field of design research to find its own identity and move forward, building its own knowledge base as it finds its positioning between science and art. The book will be of interest to scholars working in design history, design studies, graphic design, industrial design, interior design, architecture, fashion design, and service design.

Author: G. Cota
Publisher: IOS Press
ISBN: 1643681435
Category : Computers
Languages : en
Pages : 244

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Book Description
Semantic Web technologies enable people to create data stores on the Web, build vocabularies, and write rules for handling data. They have been in use for several years now, and knowledge extraction and knowledge discovery are two key aspects investigated in a number of research fields which can potentially benefit from the application of semantic web technologies, and specifically from the development and reuse of ontologies. This book, Applications and Practices in Ontology Design, Extraction, and Reasoning, has as its main goal the provision of an overview of application fields for semantic web technologies. In particular, it investigates how state-of-the-art formal languages, models, methods, and applications of semantic web technologies reframe research questions and approaches in a number of research fields. The book also aims to showcase practical tools and background knowledge for the building and querying of ontologies. The first part of the book presents the state-of-the-art of ontology design, applications and practices in a number of communities, and in doing so it provides an overview of the latest approaches and techniques for building and reusing ontologies according to domain-dependent and independent requirements. Once the data is represented according to ontologies, it is important to be able to query and reason about them, also in the presence of uncertainty, vagueness and probabilities. The second part of the book covers some of the latest advances in the fields of ontology, semantics and reasoning, without losing sight of the book’s practical goals.

Author: Michael Cannon Rea
Publisher: Oxford University Press on Demand
ISBN: 0199247609
Category : Philosophy
Languages : en
Pages : 256

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Book Description
"Philosophical naturalism has dominated the Western academy for well over a century. According to Michael Rea, however, there is an important sense in which naturalism's status as orthodoxy is without rational foundation, and the costs of embracing it are surprisingly high. The goal of World without Design is to defend these two claims, with special attention to the second." "The first part of the book aims to provide a fair and historically informed characterization of naturalism. The second part argues for the striking thesis that naturalists are committed to rejecting realism about material objects, materialism, and perhaps realism about other minds. Rea concludes by examining two alternative research programs: intuitionism and supernaturalism, and argues for the conclusion that, under certain circumstances, intuitionism is self-defeating."

Author: Roberta Ferrario
Publisher: IOS Press
ISBN: 1607500477
Category : Business & Economics
Languages : en
Pages : 144

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Book Description
A collection of papers addressing the multi-shaped character of knowledge, studies and applications in the field of ontology and semantic technology.

Author: John Potvin
Publisher: Bloomsbury Publishing
ISBN: 1350063800
Category : Design
Languages : en
Pages : 337

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Book Description
Design and Agency brings together leading international design scholars and practitioners to address the concept of agency in relation to objects, organisations and people. The authors set out to expand the scope of design history and practice, avoiding the heroic narratives of a typical modernist approach. They consider both how the agents of design construct and express their identities and subjectivities through practice, while also investigating the distinctive contribution of design in the construction of individual identity and subjectivity. Individual chapters explore notions of agency in a range of design disciplines and historical periods, including the agency of women in effecting changes to the design of offices and working practices; the role of Jeffrey Lindsay and Buckminster Fuller in developing the design of a geodesic dome; Le Corbusier's 'Casa Curutchet'; a re-consideration of the gendered historiography of the 'Jugendstil' movement, and Bruce Mau's design exhibitions. Taken together, the essays in Design and Agency provide a much-needed response to the traditional texts which dominate design history. With a broad chronological span from 1900 to the present, and an equally broad understanding of the term 'design', it expands how we view the discipline, and shows how design itself can be an agent for social, cultural and economic change.

Author: Eleni Kalantidou
Publisher: Routledge
ISBN: 1317697847
Category : Architecture
Languages : en
Pages : 208

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Book Description
This book makes a significant contribution to advancing post-geographic understandings of physical and virtual boundaries. It brings together the emergent theory of ‘border thinking’ with innovative thinking on design, and explores the recent discourse on decoloniality and globalism. From a variety of viewpoints, the topics engaged show how design was historically embedded in the structures of colonial imposition, and how it is implicated in more contemporary settings in the extension of ‘epistemological colonialism’. The essays draw on perspectives from diverse geo-cultural and theoretical positions including architecture, design theory and history, sociology, critical theory and cultural studies. The authors are leading and emergent figures in their fields of study and practice, and the geographic scope of the chapters ranges across Europe, the Middle East, Africa, South America, Asia, and the Pacific. In recognition of the complexity of challenges that are now determining the future security of humanity, Design in the Borderlands aims to contribute to ‘thinking futures’ by adding to the increasingly significant debate between design, in the context of the history of Western modernity, and decolonial thought.