Pioneers in marketing: a collection of twenty-five biographies of men who contributed to the growth of marketing thought and action Edited by John S. Wright and Parks B. Dimsdale PDF Download

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Pioneers in marketing: a collection of twenty-five biographies of men who contributed to the growth of marketing thought and action Edited by John S. Wright and Parks B. Dimsdale

Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 162

Book Description

Pioneers in marketing: a collection of twenty-five biographies of men who contributed to the growth of marketing thought and action Edited by John S. Wright and Parks B. Dimsdale

Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 162

Book Description

Pioneers in Marketing: a Collection of Twenty-five Biographies of Men who Contributed to the Growth of Marketing Thought and Action

Author: John S. Wright
Publisher:
ISBN:
Category :
Languages : en
Pages :

Book Description

Pioneers in Marketing

Author: John Sherman Wright
Publisher: Georgia State University Press
ISBN: 9780884060161
Category : Marketing
Languages : en
Pages : 162

Book Description

The Advertising Age Encyclopedia of Advertising

Author: John McDonough
Publisher: Routledge
ISBN: 1135949069
Category : Business & Economics
Languages : en
Pages : 2000

Book Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

Catalog of Copyright Entries. Third Series

Author: Library of Congress. Copyright Office
Publisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1450

Book Description

History of the Mass Media in the United States

Author: Margaret A. Blanchard
Publisher: Routledge
ISBN: 1135917426
Category : History
Languages : en
Pages : 784

Book Description
First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.

The Rise of Advertising in the United States

Author: Edd Applegate
Publisher: Scarecrow Press
ISBN: 0810884070
Category : Business & Economics
Languages : en
Pages : 213

Book Description
In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication include: • P. T. Barnum, master of the advertising “gimmick” • Lydia Pinkham, queen of the patent medicine cure • John Wanamaker, progenitor of modern retail advertising • Albert Lasker, the formulator of “reason why” advertising • Stanley Resor, the consummate market researcher • Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America’s colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.

Pioneers in marketing: a collection of twenty-five biographies of men who contributed to the growth of marketing thought and action Edited by John S. Wright and Parks B. Dimsdale PDF Download

Pioneers in marketing: a collection of twenty-five biographies of men who contributed to the growth of marketing thought and action Edited by John S. Wright and Parks B. Dimsdale

Pioneers in marketing: a collection of twenty-five biographies of men who contributed to the growth of marketing thought and action Edited by John S. Wright and Parks B. Dimsdale

Pioneers in Marketing: a Collection of Twenty-five Biographies of Men who Contributed to the Growth of Marketing Thought and Action

Pioneers in Marketing

The Advertising Age Encyclopedia of Advertising

Catalog of Copyright Entries. Third Series

History of the Mass Media in the United States

The Rise of Advertising in the United States

Bibliographic Guide to Business and Economics

Checklist of Official Publications of the State of Georgia

National Union Catalog