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Author: Lee A. Jacobus Publisher: Oxford University Press on Demand ISBN: 9780195078374 Category : Language Arts & Disciplines Languages : en Pages : 254
Book Description
Ideal for courses in advanced composition, Substance, Style, and Strategy offers a comprehensive guide to develop effective writing in every student. It enables students to form a personal style, to write about issues that are substantial and meaningful, and to use a range of strategies for solving writing problems of all kinds. Recognizing that students often require basic reminders of elementary stylistic principles, the book begins with a review in the first chapter, "Developing a Personal Style," that brings writers up to speed in standard skills. It discusses issues of subject, audience, style, and the writing process. Following chapters examine not only the types of essay writing students must do in college but also ways of writing that will be useful to them as developing writers later in life. The author presents workable, direct, and useful strategies for writing effective personal, biographical, argumentative, familiar, and critical essays. Each essay form is discussed in detail and illustrated through examples that are analyzed in depth; these examples are illuminating and instructive because they offer ways of solving problems that all writers confront. The text concludes with a practical appendix on research materials that outlines the most useful research strategies for modern writers, discussing both print resources and new on-line resources such as Lexis-Nexis, CD-ROM on-line databases and services, and the World Wide Web. Substance, Style, and Strategy stimulates students to develop their thoughts and feelings in skillful, meaningful, and expressive prose, providing them with a thorough grounding in how to be writers for life.
Author: Lee A. Jacobus Publisher: Oxford University Press on Demand ISBN: 9780195078374 Category : Language Arts & Disciplines Languages : en Pages : 254
Book Description
Ideal for courses in advanced composition, Substance, Style, and Strategy offers a comprehensive guide to develop effective writing in every student. It enables students to form a personal style, to write about issues that are substantial and meaningful, and to use a range of strategies for solving writing problems of all kinds. Recognizing that students often require basic reminders of elementary stylistic principles, the book begins with a review in the first chapter, "Developing a Personal Style," that brings writers up to speed in standard skills. It discusses issues of subject, audience, style, and the writing process. Following chapters examine not only the types of essay writing students must do in college but also ways of writing that will be useful to them as developing writers later in life. The author presents workable, direct, and useful strategies for writing effective personal, biographical, argumentative, familiar, and critical essays. Each essay form is discussed in detail and illustrated through examples that are analyzed in depth; these examples are illuminating and instructive because they offer ways of solving problems that all writers confront. The text concludes with a practical appendix on research materials that outlines the most useful research strategies for modern writers, discussing both print resources and new on-line resources such as Lexis-Nexis, CD-ROM on-line databases and services, and the World Wide Web. Substance, Style, and Strategy stimulates students to develop their thoughts and feelings in skillful, meaningful, and expressive prose, providing them with a thorough grounding in how to be writers for life.
Author: Virginia Postrel Publisher: Harper Collins ISBN: 0061852864 Category : Business & Economics Languages : en Pages : 273
Book Description
Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more. In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society. Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now.
Author: C B Rao Publisher: Notion Press ISBN: 1645877159 Category : Business & Economics Languages : en Pages : 1357
Book Description
Product strategy is the key driver of business strategy and corporate success. This book brings out several important aspects of product strategy, drawing upon examples from the Indian automobile industry, which is verily the bellwether of the Indian economy. The automobile industry is not only a strategic industry economically but also an instructive industry intellectually. The industry is the cradle of modern management and is a synthesis of various functional strategies. The growth of the automobile industry or, for that matter, any consumer-facing industry lies in its ability to maintain a continuous pipeline of new and innovative products, substantive in functionality and stylistic in appearance. The automobile industry provides the perfect backdrop for discussing products as the core of the corporate business strategy. The global automobile industry, including the Indian automobile industry, is at an inflection point with portends of an unprecedented transformation. The drivers of this transformation are already seen in terms of connected vehicles, autonomous mobility, electric vehicles and digital technologies. The book, through its eighty chapters, demonstrates the synergistic interplay between technology and business, strategy and execution, innovation and inventiveness, enterprise and regulation, indigenization and globalization, structure and process, resourcing and spend, and leadership and management. This interplay would determine India’s ability to become a major player in this transformation. This book will be of interest to industry professionals, policy makers, the academic community and the general public.
Author: Claes de Vreese Publisher: Routledge ISBN: 1317222547 Category : Social Science Languages : en Pages : 242
Book Description
Comparing Political Journalism is a systematic, in-depth study of the factors that shape and influence political news coverage today. Using techniques drawn from the growing field of comparative political communication, an international group of contributors analyse political news content drawn from newspapers, television news, and news websites from 16 countries, to assess what kinds of media systems are most conducive to producing quality journalism. Underpinned by key conceptual themes, such as the role that the media are expected to play in democracies and quality of coverage, this analysis highlights the fragile balance of news performance in relation to economic forces. A multitude of causal factors are explored to explain key features of contemporary political news coverage, such as Strategy and Game Framing, Negativity, Political Balance, Personalization, Hard and Soft News Comparing Political Journalism offers an unparalleled scope in assessing the implications for the ongoing transformation of Western media systems, and addresses core concepts of central importance to students and scholars of political communication world-wide.
Author: U.S. Department of Health and Human Services Publisher: Lulu.com ISBN: 1794755136 Category : Reference Languages : en Pages : 208
Book Description
Motivation is key to substance use behavior change. Counselors can support clients' movement toward positive changes in their substance use by identifying and enhancing motivation that already exists. Motivational approaches are based on the principles of person-centered counseling. Counselors' use of empathy, not authority and power, is key to enhancing clients' motivation to change. Clients are experts in their own recovery from SUDs. Counselors should engage them in collaborative partnerships. Ambivalence about change is normal. Resistance to change is an expression of ambivalence about change, not a client trait or characteristic. Confrontational approaches increase client resistance and discord in the counseling relationship. Motivational approaches explore ambivalence in a nonjudgmental and compassionate way.
Author: Helena Morrissey Publisher: Piatkus ISBN: 0349429391 Category : Business & Economics Languages : en Pages : 272
Book Description
'An inspiring guide to developing your personal brand, achieving your career goals and shaping the future of work' Red 'Everything every career woman needs to know and yet is rarely shared so honestly' Anya Hindmarch 'Refreshingly relevant and practical' Roksanda Ilincic Women have made great advances in the workplace, but despite that - and the overwhelming amount of career advice out there - the same questions continue to arise: how to succeed in a man's world, how to combine a career with a family, how to be authentic and fit in, and whether it is even possible to achieve a work-life balance while chasing career goals. Unfortunately, much of the advice women are offered is badly out of date and lacking in 'cut-to-the-chase' strategies that really tally with their experience of the workplace now. What's more, the advice often tends to be defensive, focused on overcoming obstacles rather than drawing upon strengths. Style and Substance starts from a very different perspective. Written by Helena Morrissey, who has learned through her own experiences as a woman in the workplace and as a business leader, it will help you understand what really matters when it comes to career progression today, whatever your age, situation and aspirations. Style and Substance will show you how to build your own style - your personal brand - and how to have confidence in it, and in yourself. Once you realise how much agency you have and the steps that you can take to look the part, sound the part, feel the part and therefore be the part, you'll be empowered to achieve your goals in your own way, secure in who you are and what you have to offer.
Author: Thierry Balzacq Publisher: Oxford University Press ISBN: 0198840292 Category : Political Science Languages : en Pages : 801
Book Description
A clearly articulated, well-defined, and relatively stable grand strategy is supposed to allow the ship of state to steer a steady course through the roiling seas of global politics. However, the obstacles to formulating and implementing grand strategy are, by all accounts, imposing. The Oxford Handbook of Grand Strategy addresses the conceptual and historical foundations, production, evolution, and future of grand strategy from a wide range of standpoints. The seven constituent sections present and critically examine the history of grand strategy, including beyond the West; six distinct theoretical approaches to the subject; the sources of grand strategy, ranging from geography and technology to domestic politics to individual psychology and culture; the instruments of grand strategy's implementation, from military to economic to covert action; political actors', including non-state actors', grand strategic choices; the debatable merits of grand strategy, relative to alternatives; and the future of grand strategy, in light of challenges ranging from political polarization to technological change to aging populations. The result is a field-defining, interdisciplinary, and comparative text that will be a key resource for years to come.
Author: Rhoda Royce Publisher: Xlibris Corporation ISBN: 1413446620 Category : Biography & Autobiography Languages : en Pages : 219
Book Description
Championship Extemping shares with aspiring extemp champions and their coaches the substance, style, and strategies the author used as he twice became a National Forensics League National Finals speaker in international extemp. This comprehensive guide to the NFL event of extemp speaking is structured like an extemp speech. The introduction presents the author's extemp philosophy and thesis. The first main chapter concerns the substance of extemp, including analysis, thesis formation, and speech organization. It describes the types of knowledge requisite for championship extemping and presents best extemp practices as to research, sourcing, and filing. In the second main chapter, the author addresses extemp stylistics, both presentation skills and artistic elements. This chapter includes a comprehensive discussion of speech "canning." It also includes the author's successful strategy for placing as a Nationals finalist. The third chapter presents strategies for all three levels of speech competition: local, national circuit, and championship; this section and the appendices are crammed with specific, practical advice for speakers and coaches, including detailed indexes for extemp filing and the addresses to numerous relevant Websites. The conclusion makes sweeping suggestions for possible reforms of the event as currently practiced in the NFL.
Author: Pedro Ruiz Publisher: Lippincott Williams & Wilkins ISBN: 1605472778 Category : Medical Languages : en Pages : 1104
Book Description
"A comprehensive, authoritative text on all aspects of substance abuse and addiction medicine. Scientific topics such as the biology of various addictions and all dimensions of clinical treatment and management are addressed by a wide range of leading contributors. Behavioral addictions are addressed also, so the text is not solely devoted to specific substances and their misuse"--Provided by publisher.
Author: Michael Neubert Publisher: Campus Verlag ISBN: 3593399458 Category : Business & Economics Languages : en Pages : 199
Book Description
Good international trade relations are a must for any modern enterprise, regardless of its size. But without a sound global market strategy, entry onto the international scene is risky and can at worst lead to a company's demise. In this book, Michael Neubert, a renowned expert in global business strategy, outlines the principles that underlie a successful international venture: development of a custom-fit internationalization strategy; selection of foreign markets and structured market entry processes; design of market growth strategies; intercultural management and international corporate management; and the carrying out of market exits. Supplemented with case studies, the tools and solutions in Global Market Strategies provide international managers with the requisite know-how for success in all markets and industries.
Author: Lee A. Jacobus
Author: Lee A. Jacobus
Author: Virginia Postrel
Author: C B Rao
Author: Claes de Vreese
Author: U.S. Department of Health and Human Services
Author: Helena Morrissey
Author: Thierry Balzacq
Author: Rhoda Royce
Author: Pedro Ruiz
Author: Michael Neubert