Author: Tom Doctoroff Publisher: Macmillan ISBN: 1137279303 Category : Business & Economics Languages : en Pages : 268
Book Description
A leading marketer breaks down the barriers between traditional and digital media, offering timeless principles for customer engagement
Author: Jathan Sadowski Publisher: MIT Press ISBN: 026253858X Category : Social Science Languages : en Pages : 253
Book Description
Who benefits from smart technology? Whose interests are served when we trade our personal data for convenience and connectivity? Smart technology is everywhere: smart umbrellas that light up when rain is in the forecast; smart cars that relieve drivers of the drudgery of driving; smart toothbrushes that send your dental hygiene details to the cloud. Nothing is safe from smartification. In Too Smart, Jathan Sadowski looks at the proliferation of smart stuff in our lives and asks whether the tradeoff—exchanging our personal data for convenience and connectivity—is worth it. Who benefits from smart technology? Sadowski explains how data, once the purview of researchers and policy wonks, has become a form of capital. Smart technology, he argues, is driven by the dual imperatives of digital capitalism: extracting data from, and expanding control over, everything and everybody. He looks at three domains colonized by smart technologies' collection and control systems: the smart self, the smart home, and the smart city. The smart self involves more than self-tracking of steps walked and calories burned; it raises questions about what others do with our data and how they direct our behavior—whether or not we want them to. The smart home collects data about our habits that offer business a window into our domestic spaces. And the smart city, where these systems have space to grow, offers military-grade surveillance capabilities to local authorities. Technology gets smart from our data. We may enjoy the conveniences we get in return (the refrigerator says we're out of milk!), but, Sadowski argues, smart technology advances the interests of corporate technocratic power—and will continue to do so unless we demand oversight and ownership of our data.
Author: Roger L. Martin Publisher: Harvard Business Press ISBN: 1647823528 Category : Business & Economics Languages : en Pages : 140
Book Description
Named one of "10 Must-Read Career and Leadership Books For 2022" by Forbes The ultimate guide to the essentials of strategy and management, from one of the world's top business thinkers. Over a stellar career, Roger Martin has advised the CEOs of some of the world's most successful companies. From the beginning, he noted that almost every executive he talked to had a "model"—a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, so much so that when one didn't work, the typical response was just to apply it again—with greater enthusiasm. Martin took a fresh, critical approach to helping. When company leaders came to him with fundamental questions—How do you decide where to play and how to win? What is the key to shaping and changing corporate culture? How can you design a successful, sustainable innovation process?—his first response was to break the spell of the current model with a memo articulating a new way to think about the problem at hand and a more powerful and effective way to successfully overcome it. Over time, these ideas worked their way into Martin's many Harvard Business Review articles. Now, for the first time, they appear together in A New Way to Think. With his trademark incisive intellect and clarity, Martin covers the entire breadth of the management landscape—illuminating the true nature of competition, explaining how company success revolves around customers, revealing how strategy and execution are really the same thing, and much more. Reading like a series of one-on-one sessions with one of the world's leading business thinkers, A New Way to Think is an essential guide for any current or aspiring business leader.
Author: Scott Levy Publisher: Entrepreneur Press ISBN: 1613082479 Category : Business & Economics Languages : en Pages : 186
Book Description
Presenting a fresh perspective on a common challenge, author Scott Levy delivers a new answer to every business owner’s social media question — how can I make social media work for me? Levy’s solution takes a cue from another explosive media phenomenon: reality TV. Levy invites readers to create the same magnetism that pulls reality TV viewers in by using the same tools: transparency, authenticity, and a human element. Readers learn how to use social platforms to tactfully share, or bare, their brand, inciting consumer action. Readers also learn how to strip their social media strategy down to what works for their brand, exhibit transparency that engages followers on all popular social channels, and create brand consistency across all social platforms. Other topics cover engineering positive brand impacts and avoid devastating damage, using crowdsourcing and retweets, and lifting a brand from relative obscurity to significant popularity. Real-life examples relate well-known business brands such as Sharpie and Jet Blue, and personal brands such as NFL Runningback DeAngelo Williams. Social media marketers learn exactly what it takes to seduce the masses and turn them from passive followers to brand champions and loyal brand buyers.
Author: Joel Comm Publisher: John Wiley & Sons ISBN: 1119050073 Category : Business & Economics Languages : en Pages : 288
Book Description
Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important! Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time. Understand how Twitter differs from other social media platforms Build a savvy Twitter strategy as part of a broader social media plan Create viral content that effortlessly spreads your message and gains you huge numbers of followers Learn which metrics matter, and how to measure and track them Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.
Author: Spencer John Spencer Publisher: U of Nebraska Press ISBN: 1640125167 Category : Biography & Autobiography Languages : en Pages : 321
Book Description
John Spencer was a new second lieutenant in 2003 when he parachuted into Iraq leading a platoon of infantry soldiers into battle. During that combat tour he learned how important unit cohesion was to surviving a war, both physically and mentally. He observed that this cohesion developed as the soldiers experienced the horrors of combat as a group, spending their downtime together and processing their shared experiences. When Spencer returned to Iraq five years later to take command of a troubled company, he found that his lessons on how to build unit cohesion were no longer as applicable. Rather than bonding and processing trauma as a group, soldiers now spent their downtime separately, on computers communicating with family back home. Spencer came to see the internet as a threat to unit cohesion, but when he returned home and his wife was deployed, the internet connected him and his children to his wife on a daily basis. In Connected Soldiers Spencer delivers lessons learned about effective methods for building teams in a way that overcomes the distractions of home and the outside world, without reducing the benefits gained from connections to family.
Author: Ben Rhodes Publisher: Bloomsbury Publishing ISBN: 1526642034 Category : History Languages : en Pages : 384
Book Description
THE NEW YORK TIMES BESTSELLING AUTHOR 'A dystopian odyssey through the dark authoritarian landscape of the modern world' The Times To be born American in the late twentieth century was to take the fact of a particular kind of American exceptionalism as granted – a state of nature arrived at after all else had failed. In the span of just thirty years, this assumption would come crashing down. After the fall, we must determine what it means to be American again. In 2017, as Ben Rhodes was helping Barack Obama begin his next chapter, the legacy they worked to build for eight years was being taken apart. To understand what was happening in America, Rhodes decided to look outwards. Over the next three years, he travelled to dozens of countries, meeting with politicians, activists, and dissidents confronting the same nationalism and authoritarianism that was tearing America apart. Along the way, a Russian opposition leader he spends time with is poisoned, the Hong Kong protesters he comes to know see their movement snuffed out, and America itself reaches the precipice of losing democracy before giving itself a second chance. After the Fall is a hugely ambitious and essential work of discovery. Throughout, Rhodes comes to realize how much America's fingerprints are on a world it helped to shape: through the excesses of the post-Cold War embrace of unbridled capitalism, post-9/11 nationalism and militarism, mania for technology and social media, and the racism that shaped the backlash to the Obama presidency. At the same time, he learns from a diverse set of characters – from Obama to rebels to a rising generation of leaders – how looking squarely at where America has gone wrong only makes it more essential to fight for what America is supposed to be – for itself, and for the entire world.
Author: Jeremy Pressman Publisher: Manchester University Press ISBN: 1526146169 Category : Political Science Languages : en Pages : 292
Book Description
In this lucid and timely new book, Jeremy Pressman demonstrates that the default use of military force on both sides of the Arab-Israeli conflict has prevented its peaceful resolution. Whether called deterrence or war, armed struggle or terrorism, the history of the conflict reveals that violence has been counterproductive. Drawing on historical evidence from the 1950s to the present, The sword is not enough pushes back against the dominant belief that military force leads to triumph while negotiations and concessions lead to defeat and further unwelcome challenges. Violence weakens the security situation, bolsters adversaries, and, especially in the case of Palestine, has sabotaged political aims. Studiously impartial and accessibly written, this book shows us that diplomacy is the only answer.
Author: Mikolaj Jan Piskorski Publisher: Princeton University Press ISBN: 0691169268 Category : Business & Economics Languages : en Pages : 287
Book Description
What people get out of social media—and how businesses can get more out of it Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives—from friendship and dating to news and business. What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express. Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can’t be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company’s social media should benefit customers and the firm. Piskorski calls this "a social strategy," and he describes how companies such as Yelp and Zynga have done it. Groundbreaking and important, A Social Strategy provides not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon.
Author: Tom Doctoroff
Author: Jathan Sadowski
Author: Roger L. Martin
Author: Scott Levy
Author: Mark Pollard
Author: Joel Comm
Author: Spencer John Spencer
Author: Ben Rhodes
Author: Jeremy Pressman
Author: Mikolaj Jan Piskorski