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Author: Scott A. Kuehn Publisher: CQ Press ISBN: 1506308112 Category : Language Arts & Disciplines Languages : en Pages : 505
Book Description
The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.
Author: Scott A. Kuehn Publisher: CQ Press ISBN: 1506308112 Category : Language Arts & Disciplines Languages : en Pages : 505
Book Description
The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.
Author: Brian Carroll Publisher: Routledge ISBN: 1135851352 Category : Language Arts & Disciplines Languages : en Pages : 453
Book Description
Writing for Digital Media teaches students how to write effectively for online audiences—whether they are crafting a story for the website of a daily newspaper or a personal blog. The lessons and exercises in each chapter help students build a solid understanding of the ways that the Internet has introduced new opportunities for dynamic storytelling as digital media have blurred roles of media producer, consumer, publisher and reader. Using the tools and strategies discussed in this book, students are able to use their insights into new media audiences to produce better content for digital formats and environments. Fundamentally, this book is about good writing—clear, precise, accurate, filled with energy and voice, and aimed directly at an audience. Writing for Digital Media also addresses all of the graphical, multimedia, hypertextual and interactive elements that come into play when writing for digital platforms. Learning how to achieve balance and a careful, deliberate blend of these elements is the other primary goal of this text. Writing for Digital Media teaches students not only how to create content as writers, but also how to think critically as a site manager or content developer might about issues such as graphic design, site architecture, and editorial consistency. By teaching these new skill sets alongside writing fundamentals, this book transforms students from writers who are simply able to post their stories online into engaging multimedia, digital storytellers. For additional resources and exercises, visit the Companion Website for Writing for Digital Media at: www.routledge.com/textbooks/9780415992015.
Author: Vincent F. Filak Publisher: SAGE Publications ISBN: 1544385668 Category : Language Arts & Disciplines Languages : en Pages : 517
Book Description
Dynamics of Media Writing Third Edition gives students transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.
Author: Craig Batty Publisher: Bloomsbury Publishing ISBN: 135030655X Category : Language Arts & Disciplines Languages : en Pages : 250
Book Description
Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today. In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills. This insightful text is essential reading for students of journalism, creative writing, media studies and communication studies.
Author: Tom Standage Publisher: A&C Black ISBN: 1408842076 Category : Social Science Languages : en Pages : 288
Book Description
Today we are endlessly connected: constantly tweeting, texting or e-mailing. This may seem unprecedented, yet it is not. Throughout history, information has been spread through social networks, with far-reaching social and political effects. Writing on the Wall reveals how an elaborate network of letter exchanges forewarned of power shifts in Cicero's Rome, while the torrent of tracts circulating in sixteenth-century Germany triggered the Reformation. Standage traces the story of the rise, fall and rebirth of social media over the past 2,000 years offering an illuminating perspective on the history of media, and revealing that social networks do not merely connect us today – they also link us to the past.
Author: Robert B. Musburger, PhD Publisher: Taylor & Francis ISBN: 1136033130 Category : Language Arts & Disciplines Languages : en Pages : 359
Book Description
"Wonderfully practical....just what every media writer needs." Christopher H. Sterling George Washington University * Learn what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film & video productions * Outlines the key skills needed for a successful media writing career The demand for quality and knowledgeable multi-platform writing is always in high demand. An Introduction to Writing for Electronic Media presents a survey of the many types of electronic media you can write for, and explains how to do it. Musburger focuses on the skills you need to write for animation versus radio or television news versus corporate training. Sample scripts help you learn by example while modeling your own scripts. Production files illustrate the integral role writers' play in the production process, and individual movie frames allow you compare these to the real scripts. Armed with the skills developed in this book, a media writer can apply for a variety of positions in newsrooms, advertising firms, motion pictures or animation studios, as well as local and national cable operations. Robert B. Musburger, Ph.D., is Professor Emeritus and former Director of the School of Communication, University of Houston, USA. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer. Musburger has received numerous awards for his video work and teaching and he continues to work in electronic media with his Seattle, WA,. consulting firm, Musburger Media Services. "[An] authoritative and clearly written description of the processes involved in writing for film, radio and television production." Raymond Fielding, Dean Emeritus Florida State University
Author: George T. Arnold Publisher: ISBN: 9781087236926 Category : Journalism Languages : en Pages : 398
Book Description
Popular with all audiences. The eight chapters in Part 1, "Improving Immediately," provide opportunities for rapid and dramatic improvement in both writing and speaking skills. The book concludes with Part 4, Quick Reference, equally popular with Part 1 among students, teachers, mass media professionals and reviewers. It gives them more than 1,500 fast-check answers for words frequently confused, words frequently misspelled, irregular verbs, wordiness and trite expressions.A thorough review. Parts 2 and 3 provide a thorough review of grammar and punctuation, the tools of a communicator's trade. These 22 chapters are filled with detailed explanations, examples and advice on parts of speech, punctuation, sentence functions and structures, and syntax.Speed and convenience are enhanced by the comprehensive table of contents, the index and cross-references throughout the text.Free student workbook and an instructor's manual. Teachers may obtain a workbook for students and an instructor's manual free upon request. They can be used to supplement writing and editing courses or to provide a complete language skills course. (Email requests to [email protected].)The workbook contains 30 class lessons and 64 exercises. The manual has 30 quizzes - one for each of the 30 class lessons - and answers and explanations for each of the 64 exercises. In addition, the 30 lessons are divided into three 100-point tests and are combined in a 300-point comprehensive final examination. Half of each of the three tests and all of the final examination can be graded by computer."Test Yourself" questions and answers for applicable chapters are placed at the end of the textbook.Sensitivity in language. Writing effectively requires not only strong grammar and punctuation skills but also sensitivity. Mass communicators who use language that discriminates against race, religion, ethnicity, age, gender, marital status or physical and mental ability rarely do so from a mean spirit. They are either careless with the language or unaware of what is or is not contemporarily acceptable. The "Sensitivity in Language" chapter provides illuminating examples, insights and explanations. For use as needed. This book does not have to be read from beginning to end. Although that approach is recommended for those with fundamental language skills needs, the organization permits "sampling" by writers and broadcasters who use the language well but are nagged by little uncertainties. By design, some sections provide more explanations and examples than many users will need. This arrangement gives everyone an opportunity to work through the book at his or her own pace without feeling either bogged down or inadequately informed.
Author: Anthony Friedmann Publisher: CRC Press ISBN: 1317964810 Category : Performing Arts Languages : en Pages : 764
Book Description
This updated edition of Writing for Visual Media will enable you to understand the nature of visual writing that lies behind the content of all visual media. This unique kind of writing must communicate to audiences through content producers, since audiences don’t read the script. Most media content provides a solution to a communication problem, which the writer must learn to analyze and solve before writing the script. The Fourth Edition strengthens the method for creating content and writing in the correct language and established format for each visual medium, including commercial communication such as ads and PSAs, corporate communications, and training. An extended investigation into dramatic theory and how entertainment narrative works is illustrated by examples and detailed analysis of scenes, scripts and storylines, designed to save writers from typical pitfalls and releasing your creative powers of invention. Writing for Visual Media will help you to develop an improved foundation for understanding interactive media and writing for non-linear content, while gaining the tools to effectively connect with your audience like a professional. Purchase of this book includes access to the companion website, which provides: Sample scripts and video clips of those produced scripts An interactive glossary of camera shots, movements, and transitions Storyboards, scripts, screenplays, and links to industry resource Instructor materials such as PowerPoint lecture slides, a sample syllabus, and a test bank. Visit the site at www.routledgetextbooks.com/textbooks/9780415815857
Author: Anne Wysocki Publisher: University Press of Colorado ISBN: 0874214939 Category : Language Arts & Disciplines Languages : en Pages : 280
Book Description
As new media mature, the changes they bring to writing in college are many and suggest implications not only for the tools of writing, but also for the contexts, personae, and conventions of writing. An especially visible change has been the increase of visual elements-from typographic flexibility to the easy use and manipulation of color and images. Another would be in the scenes of writing-web sites, presentation "slides," email, online conferencing and coursework, even help files, all reflect non-traditional venues that new media have brought to writing. By one logic, we must reconsider traditional views even of what counts as writing; a database, for example, could be a new form of written work. The authors of Writing New Media bring these ideas and the changes they imply for writing instruction to the audience of rhetoric/composition scholars. Their aim is to expand the college writing teacher's understanding of new media and to help teachers prepare students to write effectively with new media beyond the classroom. Each chapter in the volume includes a lengthy discussion of rhetorical and technological background, and then follows with classroom-tested assignments from the authors' own teaching.
Author: Rick Wilber Publisher: Cengage Learning ISBN: 9780534520472 Category : Feature writing Languages : en Pages : 0
Book Description
This new text provides all the basics of media writing for beginning journalism students, from grammar and basic research and writing techniques, to writing for print, broadcast, advertising and public relations. This practical, skills-based book not only instructs, but also provides ample information, professional and student examples, and exercises to better prepare students as they consider a career as a professional media writer.
Author: Scott A. Kuehn
Author: Scott A. Kuehn
Author: Brian Carroll
Author: Vincent F. Filak
Author: Craig Batty
Author: Tom Standage
Author: Robert B. Musburger, PhD
Author: George T. Arnold
Author: Anthony Friedmann
Author: Anne Wysocki
Author: Rick Wilber