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Author: Marija Klopčič Publisher: Springer ISBN: 9086867626 Category : Science Languages : en Pages : 305
Book Description
Quality foods, such as traditional, EU certified, organic and health claimed are part of a growing trend towards added value in the agri-food sector. In these foods, elements of production, processing, marketing, agro-tourism and speciality stores are combined. Paramount above all is the link to the consumer, which requires a personal approach. At this point, one enters the field of food consumer science. This can be seen as a hybrid of two distinct sciences. On one hand, there is the 'hardware' component, i.e. the science of food. On the other hand, the 'software' component, related to the science of consumers' preferences and behaviour. In animal science, nearly all attention is given to the 'hardware' aspect. However, to build a successful business in quality food products, the 'software' aspect is essential. This publication devotes special attention to the consumer and gives insight into an area of knowledge still very much in development. It is intended to enhance understanding of the complex relationships in the route from products to consumers and offers practical solutions in this field. This publication includes review articles covering basic aspects of food consumer science and research trends in the field, and a series of country reports and articles on relevant studies related to the topic, with emphasis on Southern Europe.
Author: Marija Klopčič Publisher: Springer ISBN: 9086867626 Category : Science Languages : en Pages : 305
Book Description
Quality foods, such as traditional, EU certified, organic and health claimed are part of a growing trend towards added value in the agri-food sector. In these foods, elements of production, processing, marketing, agro-tourism and speciality stores are combined. Paramount above all is the link to the consumer, which requires a personal approach. At this point, one enters the field of food consumer science. This can be seen as a hybrid of two distinct sciences. On one hand, there is the 'hardware' component, i.e. the science of food. On the other hand, the 'software' component, related to the science of consumers' preferences and behaviour. In animal science, nearly all attention is given to the 'hardware' aspect. However, to build a successful business in quality food products, the 'software' aspect is essential. This publication devotes special attention to the consumer and gives insight into an area of knowledge still very much in development. It is intended to enhance understanding of the complex relationships in the route from products to consumers and offers practical solutions in this field. This publication includes review articles covering basic aspects of food consumer science and research trends in the field, and a series of country reports and articles on relevant studies related to the topic, with emphasis on Southern Europe.
Author: Lynn Frewer Publisher: Woodhead Publishing ISBN: 1845692500 Category : Technology & Engineering Languages : en Pages : 696
Book Description
In order for food businesses, scientists and policy makers to develop successful products, services and policies, it is essential that they understand food consumers and how they decide which products to buy. Food consumer behaviour is the result of various factors, including the motivations of different consumers, the attributes of specific foods, and the environment in which food choices occur. Recognising diversity between individual consumers, different stages of life, and different cultural contexts is increasingly important as markets become increasingly diverse and international. The book begins with a comprehensive introduction and analysis of the key drivers of consumer food choices, such as the environment and sensory product features. Part two examines the role of consumers’ attitudes towards quality and marketing, and their views on food preparation and technology. Part three covers cultural and individual differences in food choice as well as addressing potentially influential factors such as age and gender. Important topics such as public health and methods to change consumers’ preferences for unhealthy foods are discussed in part four. The final section concludes with advice on developing coherent safety policies and the consumers’ responsibility for food production and consumption. Understanding consumers of food products is a standard reference for all those in the food industry concerned with product development and regulation. Develop an understanding of buyer behaviour to assist developing successful products Recognise the diversity between consumers and learn how to cater for their needs Covers cultural and individual differences in food choice
Author: Monika J.A. Schröder Publisher: Springer Science & Business Media ISBN: 3662072831 Category : Technology & Engineering Languages : en Pages : 330
Book Description
Consumer markets for foods and beverages in developed countries are well supplied and highly fragmented. Yet, the question being asked is how close retailers actually come to fulfilling their customers' requirements. The concept of consumer value is one of the main pillars underpinning the theory of market differentiation. This book takes an interdisciplinary approach to the analysis of satisfaction in relation to the consumption of food, with both food science and consumer science playing central parts. It approaches food quality from both the technical and the consumer satisfaction perspectives, and assesses the roles of management and regulatory tools in delivering food quality for all. Each area is discussed in detail, using the appropriate technical terminology, but keeping the text accessible to readers from both academic traditions, as well as to non-specialist readers.
Author: Lynn J. Frewer Publisher: Springer Science & Business Media ISBN: 3662046016 Category : Technology & Engineering Languages : en Pages : 467
Book Description
A unique insight into the decision-making and food consumption of the European consumer. The volume is essential reading for those involved in product development, market research and consumer science in food and agro industries and academic research. It brings together experts from different disciplines in order to address the fundamental issues related to predicting food choice, consumer behavior and societal trust in quality and safety regulatory systems. The importance of the social and psychological context and the cross-cultural differences and how they influence food choice are also covered in great detail.
Author: Alessandra Castellini Publisher: BRILL ISBN: 9086866611 Category : Business & Economics Languages : en Pages : 347
Book Description
Due to increased purchasing power of certain consumer segments all over the world and the related growing demand for food specialties for differentiated goods in the international markets, agri-food trade and marketing is no longer focused on commodities only. Key concepts of 'Marketing', 'International Trade' and 'Quality' are taking the forefront in the scientific debate among agricultural economists dealing with agricultural and food products markets. The need for scientific knowledge about several aspects of marketing for quality food products is growing. The aim of this book is to link these key concepts together and consider connections, overlaps, contradictions and complementarities between them. This book contains peer-reviewed articles covering a range of studies on international marketing and trade for quality food products and is edited with the support of the BEAN-QUORUM project, funded by the European Union's Asia Link Programme. The topics covered by the studies range from geographical indications to organic food; from fair trade to functional food; from knowledge about quality requirements to the impact of the quest for quality. The geographical scope of the studies is broad and the perspectives vary including the consumer, the producer and the supply chain side. The focal interest of the studies also range from competitiveness, to policy, to potential demand. The book is of interest to researchers and practitioners in international food networks of all types.
Author: National Research Council Publisher: National Academies Press ISBN: 0309037980 Category : Medical Languages : en Pages : 384
Book Description
This lively book examines recent trends in animal product consumption and diet; reviews industry efforts, policies, and programs aimed at improving the nutritional attributes of animal products; and offers suggestions for further research. In addition, the volume reviews dietary and health recommendations from major health organizations and notes specific target levels for nutrients.
Author: George Baourakis Publisher: World Scientific ISBN: 9814483141 Category : Business & Economics Languages : en Pages : 360
Book Description
' The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers' purchasing behaviour through the employment of appropriate marketing strategies. This book explores the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic product market. It will aid marketers in facing the challenges that the organic food sector will encounter in the future. Contents:The Market for Organic Products:Predicting Developments in Organic EU Markets — Are the Competitive Patterns in the Danish Case Useful? (J Vestergaard & M S Linneberg)Trends in the Marketing of Organic Grains and Oilseeds in the US (C L Revoredo)Supply Chain of Organic Food and Quality Products:Marketing Orientation and Its Consequence for the Food Chain (J Hanf & R Kühl)Marketing and Distribution of Quality Products: A Dutch Example (G M L Tacken & J J de Vlieger)Market Success of Premium Product Innovation: Empirical Evidence from the German Food Sector (K T McNamara et al.)Marketing Trends in the UK Organic Sector: Perspectives on Marketing Products from the Second Year of Conversion (G C Holt et al.)Organic Food Marketing Trends:Consumer Perception and Marketing of Origin and Organic Labelled Food Products in Europe (G Giraud)Organic Food Consumers — The Irish Case (S O'Reilly et al.)Do Consumers Care About Where They Buy Organic Products? A Means-End Study with Evidence from Italian Data (S Naspetti & R Zanoli)Testing and Validating the LOV Scale of Values in an Organic-Food-Purchase-Context (G M Chryssochoidis)and other papers Readership: Business management researchers, entrepreneurs and marketers. Keywords:Market Research;Marketing Strategies;Marketing Mix;Purchasing Behavior;Strategic MarketingReviews:“It is an excellent and very dated contribution to the field of marketing organic foods … A highly recommended book for teaching and research purposes.”Marios Katsioloudes Associate Dean/MBA Director Intercollege, Nicosia, Cyprus '
Author: Adrian Furnham Publisher: Routledge ISBN: 1134666926 Category : Psychology Languages : en Pages : 228
Book Description
The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.
Author: Marija Klopčič
Author: Marija Klopčič
Author: Lynn Frewer
Author: Monika J.A. Schröder
Author: Lynn J. Frewer
Author: Alessandra Castellini
Author: National Research Council
Author: 
Author: George Baourakis
Author: Richard Smith
Author: Adrian Furnham