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Author: Monica Bîră Publisher: Cambridge Scholars Publishing ISBN: 1527509508 Category : Education Languages : en Pages : 402
Book Description
This volume offers an insight into contemporary communication studies, as seen through the lens of qualitative research. It presents existing studies on qualitative research, current research programs, and trends for future expansion of this methodological approach. It also offers a series of practical examples of applying methods and techniques of qualitative research, to teach readers about the social world and to answer pressing problems related to applied communication. In terms of research, the studies within the book use focus-group interviews, in-depth interviews, qualitative content analyses, critical discourse analyses, and dispositif analyses. The volume covers areas such as education, public relations, advertising, strategic communication, heritage and museum management and intercultural dialogue. It will be a useful aid for students of qualitative research in the social sciences and humanities, but also for professionals in the field of communication.
Author: Monica Bîră Publisher: Cambridge Scholars Publishing ISBN: 1527509508 Category : Education Languages : en Pages : 402
Book Description
This volume offers an insight into contemporary communication studies, as seen through the lens of qualitative research. It presents existing studies on qualitative research, current research programs, and trends for future expansion of this methodological approach. It also offers a series of practical examples of applying methods and techniques of qualitative research, to teach readers about the social world and to answer pressing problems related to applied communication. In terms of research, the studies within the book use focus-group interviews, in-depth interviews, qualitative content analyses, critical discourse analyses, and dispositif analyses. The volume covers areas such as education, public relations, advertising, strategic communication, heritage and museum management and intercultural dialogue. It will be a useful aid for students of qualitative research in the social sciences and humanities, but also for professionals in the field of communication.
Author: Christine Daymon Publisher: Routledge ISBN: 1136935029 Category : Business & Economics Languages : en Pages : 416
Book Description
The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations. This new edition: Identifies the skills and strategies needed to conduct authentic, trustworthy research Highlights specific analytical techniques associated within the main research approaches Provides new sections on internet-based research, critical discourse analysis, historical research, action research and mixed methods research Qualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.
Author: Jimmie Manning Publisher: SAGE Publications ISBN: 1483308901 Category : Language Arts & Disciplines Languages : en Pages : 257
Book Description
Researching Interpersonal Relationships: Qualitative Methods, Studies, and Analysis, by Jimmie Manning and Adrianne Kunkel, explores and demonstrates methodological tools and theories used to guide relationships research, especially studies of interpersonal communication. Featuring chapters illustrated by research studies conducted by leading communication scholars, this book introduces both classic and cutting-edge methodological approaches to qualitative inquiry and analysis. Each chapter highlights a particular method, context, and analytical tool. Through the methodological and analytical overviews, illustrative research studies, and post-study interviews with the researchers, readers can better understand how qualitative research approaches can expand and solidify understandings of personal relationships.
Author: Marta Najda-Janoszka Publisher: Cognitione Foundation for the Dissemination of Knolwedge and Science ISBN: 839510829X Category : Business & Economics Languages : en Pages : 129
Book Description
Our intention with this special issue is to continue a rich, scholarly dialogue on producing insightful qualitative research in the management field. Being engaged in fieldwork through varied research endeavors, we have experienced challenges and uncertainties when doing qualitative research (e.g., Najda-Janoszka, 2016a, 2016b; Daba-Buzoianu, Bira, Tudorie & Duduciuc, 2017; Daba-Buzoianu & Bira, 2017). Despite a growing number of studies pertaining to the interpretative approach, there are no universal standards for conducting qualitative inquiry (Bluhm, Harman, Lee, & Mitchell, 2010; Cassell & Symon, 2015). Moreover, advocates of qualitative research have been arguing against development of such standards (Sinkovics & Alfoldi, 2012; Pratt, 2009), because it could put at risk the fluid and emergent nature of qualitative research (Cassell & Symon, 2015). Hence, the enduring dilemma relates to the balance between the creative, inherent messiness of qualitative research and methodological rigor (Cyfert, 2014; Sinkovics & Alfoldi, 2012). We agree with the standpoint of Symon,- Cassell and Johnson (2016) that evaluation criteria should not marginalize alternative perspectives nor impose unified normative practices. Representing different research backgrounds (strategic management, communication) as well as perspectives (organizational, individual) we have discussed promising opportunities for management studies stemming from confronting distinct research traditions within an interpretive approach. The biennial conference, Qualitative Research in Communication (QRC) in Bucharest, provided the perfect environment to enhance such a debate and resulted in a call for this special issue. Papers included in the issue do not contribute to the standardization trend but are expected to show the diversity of methods used and phenomena studied in the qualitative research in management.
Author: Nicholas W. Jankowski Publisher: Routledge ISBN: 1134938241 Category : Social Science Languages : en Pages : 263
Book Description
Over the last decade there has been a growing use of qualitative research methods in the study of social and cultural change. Incorporating theoretical insights from discourse analysis, ethnograohy and reception theory such research has proven a fruitful and enlightening mode of analysis.The Handbook represents the first volume devoted to the utilization of such methods in mass media research. It includes contributions from those at the forefront o communication studies who apply a developing methodology to media contents, contexts and audiences. Among others, Gaye Tuchman writes on news production, Dave Morley and Roger Silverstone on media audiences, and Horace Newcombe applies qualitative methods to television drama.In view of the rapid changes which the media environment is now undergoing, the books systematic overview of qualitative research methods will benefit commercial organisations as well as academic institutions.
Author: Boris H. J. M. Brummans Publisher: SAGE Publications Limited ISBN: 1529679508 Category : Business & Economics Languages : en Pages : 915
Book Description
The Sage Handbook of Qualitative Research in Organizational Communication is a state-of-the-art resource for scholars, students, and practitioners seeking to deepen their understanding and expertise in this dynamic field. Written by a global team of established and emerging experts, this Handbook provides a comprehensive exploration of the field’s foundational traditions of epistemology and theory, as well as its latest methodologies, methods, issues, and debates. The volume reflects a diverse range of approaches (e.g., mixed-methods, ethnographic, rhetorical, pragmatist, phenomenological, feminist, critical race, postcolonial, queer, and engaged), and covers a broad spectrum of topics ranging from data collection and analysis, to representation. Additionally, this Handbook addresses emerging trends such as digital forensics, post-qualitative research, and the transformative impact of COVID-19 on the conduct of qualitative research in organizational communication. As the first volume of its kind in this field, The Sage Handbook of Qualitative Research in Organizational Communication is a cornerstone text for scholars, students, and practitioners interested in understanding the vital role of communication in organizational life. Part 1: Approaches to Qualitative Organizational Communication Research Part 2: Data Collection in Qualitative Organizational Communication Research: Methods and Issues Part 3: Data Analysis and Representation in Qualitative Organizational Communication Research: Methods and Issues Part 4: The Future of Qualitative Organizational Communication Research
Author: Bonnie S. Brennen Publisher: Taylor & Francis ISBN: 1315435969 Category : Social Science Languages : en Pages : 255
Book Description
Reflexivity -- Analyzing and Interpreting Ethnographic Material -- Ethical Considerations -- Research Using Ethnography -- Participant Observation Exercises -- Chapter 8 Textual Analysis -- What Is a Text? -- The Development of Textual Analysis -- The Influence of Semiotics -- Theory and Interpretation -- Encoding and Decoding -- Ideological Analysis -- Genre Analysis -- Rhetorical Analysis -- Using New Technologies in Textual Analysis -- Ethical Considerations -- Research Using Textual Analysis -- Textual Analysis Exercises -- Acknowledgments -- Index
Author: Angela M. Cirucci Publisher: Routledge ISBN: 9781003181750 Category : Social Science Languages : en Pages : 194
Book Description
"A comprehensive guide to qualitative research methods in user experience (UX), the interaction between humans and digital products, designed for media and communication students. Angela M. Cirucci and Urszula M. Pruchniewska provide an accessible introduction to the field (including the history of UX and common UX design terminology). Readers are taken through the entire research design process, with an outline for preparing a study (including a planning template), a discussion of recruitment techniques, an exploration of ethics considerations, and a detailed breakdown of 12 essential UX research methods. The 12 methods covered include emotional journeys, screenshot diaries, walkthroughs, contextual inquiry, card sorting, and usability testing, and each methods chapter includes a step-by-step breakdown, discussions of in-person vs. virtual procedures, and a "What You Need" section. Throughout the book, useful parallels are drawn between traditional academic research methods and UX methods, and special attention is paid to diversity and inclusivity. This is an essential text for media and communications students wishing to become familiar with UX research methods, a rapidly growing field that will open numerous exciting career paths for graduates"--
Author: Bonnie Brennen Publisher: Routledge ISBN: 1136200886 Category : Social Science Languages : en Pages : 249
Book Description
This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.
Author: Monica Bîră
Author: Monica Bîră
Author: Thomas R. Lindlof
Author: Christine Daymon
Author: Jimmie Manning
Author: Marta Najda-Janoszka
Author: Nicholas W. Jankowski
Author: Boris H. J. M. Brummans
Author: Bonnie S. Brennen
Author: Angela M. Cirucci
Author: Bonnie Brennen