Author: Susan Ohmer
Publisher: Columbia University Press
ISBN: 0231511280
Category : Performing Arts
Languages : en
Pages : 301
Book Description
George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D. Roosevelt would be reelected president in 1936. Gallup had devised an extremely effective sampling method that took households from all income brackets into account, and Hollywood studio executives quickly pounced on the value of Gallup's research. Soon he was gauging reactions to stars and scripts for RKO Pictures, David O. Selznick, and Walt Disney and taking the public's temperature on Orson Welles and Desi Arnaz, couples such as Fred Astaire and Ginger Rogers, and films like Gone with the Wind, Dumbo, and Fantasia. Through interviews and extensive research, Susan Ohmer traces Gallup's groundbreaking intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising industry to his later work in Hollywood. The results of his opinion polls offer a fascinating glimpse at the class and gender differences of the time as well as popular sentiment toward social and political issues.
George Gallup in Hollywood
Author: Susan Ohmer
Publisher: Columbia University Press
ISBN: 0231511280
Category : Performing Arts
Languages : en
Pages : 301
Book Description
George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D. Roosevelt would be reelected president in 1936. Gallup had devised an extremely effective sampling method that took households from all income brackets into account, and Hollywood studio executives quickly pounced on the value of Gallup's research. Soon he was gauging reactions to stars and scripts for RKO Pictures, David O. Selznick, and Walt Disney and taking the public's temperature on Orson Welles and Desi Arnaz, couples such as Fred Astaire and Ginger Rogers, and films like Gone with the Wind, Dumbo, and Fantasia. Through interviews and extensive research, Susan Ohmer traces Gallup's groundbreaking intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising industry to his later work in Hollywood. The results of his opinion polls offer a fascinating glimpse at the class and gender differences of the time as well as popular sentiment toward social and political issues.
Publisher: Columbia University Press
ISBN: 0231511280
Category : Performing Arts
Languages : en
Pages : 301
Book Description
George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D. Roosevelt would be reelected president in 1936. Gallup had devised an extremely effective sampling method that took households from all income brackets into account, and Hollywood studio executives quickly pounced on the value of Gallup's research. Soon he was gauging reactions to stars and scripts for RKO Pictures, David O. Selznick, and Walt Disney and taking the public's temperature on Orson Welles and Desi Arnaz, couples such as Fred Astaire and Ginger Rogers, and films like Gone with the Wind, Dumbo, and Fantasia. Through interviews and extensive research, Susan Ohmer traces Gallup's groundbreaking intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising industry to his later work in Hollywood. The results of his opinion polls offer a fascinating glimpse at the class and gender differences of the time as well as popular sentiment toward social and political issues.
George Gallup in Hollywood
Author: Susan Ohmer
Publisher: Columbia University Press
ISBN: 9780231121330
Category : History
Languages : en
Pages : 304
Book Description
Explores the use of George Gallup's opinion polling techniques by the film industry in the 1930's and '40's. Traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising industry to his later work in Hollywood.
Publisher: Columbia University Press
ISBN: 9780231121330
Category : History
Languages : en
Pages : 304
Book Description
Explores the use of George Gallup's opinion polling techniques by the film industry in the 1930's and '40's. Traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising industry to his later work in Hollywood.
Politics & the press
The Gallup Poll
Author: George H. Gallup
Publisher: Scholarly Resources Incorporated
ISBN: 9780842021814
Category : Political Science
Languages : en
Pages : 285
Book Description
The celebrated author of In Cold Blood returns to the short story in a collection which shows both continuity with Capote's past concerns and perspectives and new turns in style and approach
Publisher: Scholarly Resources Incorporated
ISBN: 9780842021814
Category : Political Science
Languages : en
Pages : 285
Book Description
The celebrated author of In Cold Blood returns to the short story in a collection which shows both continuity with Capote's past concerns and perspectives and new turns in style and approach
The Address Today (Wed., Dec. 3, A.M.) of Dr. George Gallup ... on "Main Street Rates the Issues" at the Opening Session of the 52nd Annual Congress of American Industry, Sponsored by the National Association of Manufacturers, as Delivered and as Transcribed by Stenotype
The Gallup Poll
Author: George Gallup
Publisher:
ISBN:
Category : Public opinion
Languages : en
Pages : 542
Book Description
Publisher:
ISBN:
Category : Public opinion
Languages : en
Pages : 542
Book Description
Hollywood Hype and Audiences
Author: Thomas Austin
Publisher: Manchester University Press
ISBN: 9780719057755
Category : Performing Arts
Languages : en
Pages : 270
Book Description
This book traces the circulation in Britain of three Hollywood films--Basic Instinct, Bram Stoker's Dracula and Natural Born Killers --from marketing and critical reception to consumption in cinemas and on video. It draws on economic discursive contexts and original audience research to trace how meanings, pleasures, and uses are derived from popular film. A significant intervention into methodological debates in film studies and a timely investigation of film culture, it focuses on key questions about genre, taste, sexual pleasure and screen violence.
Publisher: Manchester University Press
ISBN: 9780719057755
Category : Performing Arts
Languages : en
Pages : 270
Book Description
This book traces the circulation in Britain of three Hollywood films--Basic Instinct, Bram Stoker's Dracula and Natural Born Killers --from marketing and critical reception to consumption in cinemas and on video. It draws on economic discursive contexts and original audience research to trace how meanings, pleasures, and uses are derived from popular film. A significant intervention into methodological debates in film studies and a timely investigation of film culture, it focuses on key questions about genre, taste, sexual pleasure and screen violence.
Lost in a Gallup
Author: W. Joseph Campbell
Publisher: Univ of California Press
ISBN: 0520397827
Category : Political Science
Languages : en
Pages : 366
Book Description
This update of a lively, first-of-its-kind study of polling misfires and fiascoes in U.S. presidential campaigns takes up pollsters’ failure over the decades to offer accurate assessments of the most important of American elections. Lost in a Gallup tells the story of polling flops and failures in presidential elections since 1936. Polls do go bad, as outcomes in 2020, 2016, 2012, 2004, and 2000 all remind us. This updated edition includes a new chapter and conclusion that address the 2020 polling surprise and considers whether polls will get it right in 2024. As author W. Joseph Campbell discusses, polling misfires in presidential elections are not all alike. Pollsters have anticipated tight elections when landslides have occurred. They have pointed to the wrong winner in closer elections. Misleading state polls have thrown off expected national outcomes. Polling failure also can lead to media error. Journalists covering presidential races invariably take their lead from polls. When polls go bad, media narratives can be off-target as well. Lost in a Gallup encourages readers to treat election polls with healthy skepticism, recognizing that they could be wrong.
Publisher: Univ of California Press
ISBN: 0520397827
Category : Political Science
Languages : en
Pages : 366
Book Description
This update of a lively, first-of-its-kind study of polling misfires and fiascoes in U.S. presidential campaigns takes up pollsters’ failure over the decades to offer accurate assessments of the most important of American elections. Lost in a Gallup tells the story of polling flops and failures in presidential elections since 1936. Polls do go bad, as outcomes in 2020, 2016, 2012, 2004, and 2000 all remind us. This updated edition includes a new chapter and conclusion that address the 2020 polling surprise and considers whether polls will get it right in 2024. As author W. Joseph Campbell discusses, polling misfires in presidential elections are not all alike. Pollsters have anticipated tight elections when landslides have occurred. They have pointed to the wrong winner in closer elections. Misleading state polls have thrown off expected national outcomes. Polling failure also can lead to media error. Journalists covering presidential races invariably take their lead from polls. When polls go bad, media narratives can be off-target as well. Lost in a Gallup encourages readers to treat election polls with healthy skepticism, recognizing that they could be wrong.
The Pulse of Democracy
Author: George Gallup
Publisher:
ISBN:
Category : Public opinion polls
Languages : en
Pages : 335
Book Description
Publisher:
ISBN:
Category : Public opinion polls
Languages : en
Pages : 335
Book Description
US Public Opinion Since The 1930s
Author: Richard Seltzer
Publisher: Lexington Books
ISBN: 9781793653529
Category :
Languages : en
Pages : 0
Book Description
This study examines American public opinion since the 1930s. The author analyzes data from Gallup and other sources and looks at such issues as US politics, international events, race, sex, gender, economics, the environment, and more.
Publisher: Lexington Books
ISBN: 9781793653529
Category :
Languages : en
Pages : 0
Book Description
This study examines American public opinion since the 1930s. The author analyzes data from Gallup and other sources and looks at such issues as US politics, international events, race, sex, gender, economics, the environment, and more.