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Author: Taehyun Kim Publisher: ISBN: 9780983347699 Category : Mass media Languages : en Pages : 0
Book Description
More than two decades ago Professor Pamela J. Shoemaker reviewed 15 introduction to mass communication/media textbooks and concluded that their self-described purpose is to provide a global view of mass communication to neophytes, and their approach is largely descriptive. The textbooks contained little information about how media content (1) helps people, government and business leaders achieve their personal and professional goals and (2) reinforces dominant values and institutions. In other words, the textbooks have ignored or underplayed what sociologists call the social control function of the mass media. Drawing on decades of mass communication research as well as our own research, this book attempts to correct for these shortcomings. It shows that, contrary to popular wisdom, mass media and the content they produce play a crucial role in maintaining dominant values and social institutions. In similizing terminology, media produce the thread that helps hold the fabric of modern society together. But the social control function does not mean mass media are simply lap dogs of powerful elites. Media produce, from time to time, content that is critical of dominant values and elites. That content can legitimize and promote ideas that benefit nonelite or disadvantaged groups and individuals; that is, it can stimulate social change. In analyzing the role and function of the media, this book advocates neither a radical left nor a radical right perspective. But it does assume there is much more that mass media could do to eliminate injustice and inequity in the world. Social control and social change can result in both good and evil, and that determination often depends on who benefits and who does not from media coverage. This book was written to appeal to undergraduate and entry-level graduate students in the United States. The focus is interpretive it seeks to explain the why rather than the what.
Author: Taehyun Kim Publisher: ISBN: 9780983347699 Category : Mass media Languages : en Pages : 0
Book Description
More than two decades ago Professor Pamela J. Shoemaker reviewed 15 introduction to mass communication/media textbooks and concluded that their self-described purpose is to provide a global view of mass communication to neophytes, and their approach is largely descriptive. The textbooks contained little information about how media content (1) helps people, government and business leaders achieve their personal and professional goals and (2) reinforces dominant values and institutions. In other words, the textbooks have ignored or underplayed what sociologists call the social control function of the mass media. Drawing on decades of mass communication research as well as our own research, this book attempts to correct for these shortcomings. It shows that, contrary to popular wisdom, mass media and the content they produce play a crucial role in maintaining dominant values and social institutions. In similizing terminology, media produce the thread that helps hold the fabric of modern society together. But the social control function does not mean mass media are simply lap dogs of powerful elites. Media produce, from time to time, content that is critical of dominant values and elites. That content can legitimize and promote ideas that benefit nonelite or disadvantaged groups and individuals; that is, it can stimulate social change. In analyzing the role and function of the media, this book advocates neither a radical left nor a radical right perspective. But it does assume there is much more that mass media could do to eliminate injustice and inequity in the world. Social control and social change can result in both good and evil, and that determination often depends on who benefits and who does not from media coverage. This book was written to appeal to undergraduate and entry-level graduate students in the United States. The focus is interpretive it seeks to explain the why rather than the what.
Author: John Ryan Publisher: Allyn & Bacon ISBN: Category : Business & Economics Languages : en Pages : 280
Book Description
In this large-scale, postindustrial society, the mass media has become deeply embedded into the lifestyles of everyday citizens. People are lured by television ratings, celebrity-sponsored products, and high-profile crimes and scandals, all finding their way into living rooms across America by satellites, cable wires, and modems. This book examines the real, imagined, and potential effects of the mass media on individuals and society. The book explores the processes through which the mass media is enabled and constrained by such factors as technology, law, industry structure, and occupational careers, accounting for the vast changes that have developed in recent years. This book is divided into two parts. Part I defines mass communication and locates its role in social life. Part II considers the factors which influence media content, providing insight into how the industry operates. Sociologists, Communication and Mass Media specialists, film, music, and pop culture critics, and enthusiasts of these fields.
Author: Marshall McLuhan Publisher: Createspace Independent Publishing Platform ISBN: 9781537430058 Category : Languages : en Pages : 396
Book Description
When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Author: Lloyd Steven Seiden Publisher: Basic Books ISBN: 9780465091812 Category : Social Science Languages : en Pages : 258
Book Description
This book is the first comprehensive description of all the mass media (TV, radio, newspapers and magazines) to provide authoritative answers to all these questions and many more.
Author: James B. Martin Publisher: Nova Publishers ISBN: 9781590332627 Category : Social Science Languages : en Pages : 292
Book Description
Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.
Author: Kim Walsh-Childers Publisher: Routledge ISBN: 1317406907 Category : Language Arts & Disciplines Languages : en Pages : 410
Book Description
Mass Media and Health: Examining Media Impact on Individuals and the Health Environment covers media health influences from a variety of angles, including the impact on individual and public health, the intentionality of these effects, and the nature of the outcomes. Author Kim Walsh-Childers helps readers understand the influence that mass media has on an individual’s health beliefs and, in turn, their behaviors. She explains how public health policy can be affected, altering the environment in which a community’s members make choices, and discusses the unintentional health effects of mass media, examining them through the strategic lens of news framing and advocacy campaigns. Written for students across a variety of disciplines, Mass Media and Health will serve as primary reading for courses examining the broader view of mass media and health impacts, as well as providing supplemental reading for courses on health communication, public health campaigns, health journalism, and media effects.
Author: Ralph E. Hanson Publisher: SAGE Publications ISBN: 150635856X Category : Language Arts & Disciplines Languages : en Pages : 1221
Book Description
Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
Author: Lucy Küng Publisher: SAGE ISBN: 1446245667 Category : Language Arts & Disciplines Languages : en Pages : 202
Book Description
"This book analyses issues of the internet and mass media in a rapidly changing environment. It covers a wide range of fundamentals which will be in effect for a longer time, and reflects the benefits of international and interdisciplinary collaboration." - Heinz-Werner Nienstedt, President, European Media Management Education Association "This excellent book will be of great use to researchers, teachers and students interested in the relationship between the Internet and the mass media and it offers an invaluable contribution to the literature. The overall picture that emerges from this book is one that is very balanced, stressing both the radical potential of the internet and the ways in which the various media sectors have experienced the impact differently." - Colin Sparks, University of Westminster What impact has the Internet really had on the media industries? What new regulatory policies and business models are driven by the Internet? And what are the effects of the Internet on how we produce, access and consume music, film, television and other media content? After an initial flurry of analysis and prediction of the future of the dot com boom, this is the first book to review the developments of the first Internet era and investigate its actual outcomes. Bringing together sophisticated analyses from leading scholars in the field, The Internet and the Mass Media explores the far-reaching implications of the Internet from economic, regulatory, strategic and organizational perspectives. This cross-disciplinary, international view is essential for a rich, nuanced understanding of the many technological, economic, and social changes the Internet has brought to the way we live and work.
Author: John Vivian Publisher: Pearson Educacion ISBN: 9780205876457 Category : Communication Languages : en Pages : 504
Book Description
Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.
Author: Taehyun Kim
Author: Taehyun Kim
Author: John Ryan
Author: Richard Campbell
Author: Marshall McLuhan
Author: Lloyd Steven Seiden
Author: James B. Martin
Author: Kim Walsh-Childers
Author: Ralph E. Hanson
Author: Lucy Küng
Author: John Vivian