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Author: Marieke de Mooij Publisher: Springer Science & Business Media ISBN: 3319012495 Category : Language Arts & Disciplines Languages : en Pages : 425
Book Description
This book is unique in the sense that it offers a comprehensive review and analysis of human communication and mediated communication around the world. This is one of the first attempts to do so in a systematic, comprehensive way. It challenges the assumption that Western theories of human communication and mass communication have universal applicability. It surveys the applicability of mass communication theories to other than Western cultures. The book explains the influence of culture on all forms of communication behavior, be it personal, mediated or mass communication. It presents communication theories from around the world, incorporating a vast body of literature from Europe, Asia, Africa and Latin America. This updated information on important international perspectives that includes both interpersonal and mediated communication is presently not readily available in other sources. The book offers an integrated approach to understanding the working of electronic means of communication that are hybrid media combining human and mediated communication. These new media that are often presented as universal are even more culture-bound than the traditional media.
Author: Marieke de Mooij Publisher: Springer Science & Business Media ISBN: 3319012495 Category : Language Arts & Disciplines Languages : en Pages : 425
Book Description
This book is unique in the sense that it offers a comprehensive review and analysis of human communication and mediated communication around the world. This is one of the first attempts to do so in a systematic, comprehensive way. It challenges the assumption that Western theories of human communication and mass communication have universal applicability. It surveys the applicability of mass communication theories to other than Western cultures. The book explains the influence of culture on all forms of communication behavior, be it personal, mediated or mass communication. It presents communication theories from around the world, incorporating a vast body of literature from Europe, Asia, Africa and Latin America. This updated information on important international perspectives that includes both interpersonal and mediated communication is presently not readily available in other sources. The book offers an integrated approach to understanding the working of electronic means of communication that are hybrid media combining human and mediated communication. These new media that are often presented as universal are even more culture-bound than the traditional media.
Author: Elly A. Konijn Publisher: Routledge ISBN: 1135592640 Category : Computers Languages : en Pages : 413
Book Description
Mediated interpersonal communication is one of the most dynamic areas in communication studies, reflecting how individuals utilize technology more and more often in their personal interactions. Organizations also rely increasingly on mediated interaction for their communications. Responding to this evolution in communication, this collection explores how existing and new personal communication technologies facilitate and change interpersonal interactions. Chapters offer in-depth examinations of mediated interpersonal communication in various contexts and applications. Contributions come from well-known scholars based around the world, reflecting the strong international interest and work in the area.
Author: Elly A. Konijn Publisher: Routledge ISBN: 1135592632 Category : Language Arts & Disciplines Languages : en Pages : 472
Book Description
Mediated interpersonal communication is one of the most dynamic areas in communication studies, reflecting how individuals utilize technology more and more often in their personal interactions. Organizations also rely increasingly on mediated interaction for their communications. Responding to this evolution in communication, this collection explores how existing and new personal communication technologies facilitate and change interpersonal interactions. Chapters offer in-depth examinations of mediated interpersonal communication in various contexts and applications. Contributions come from well-known scholars based around the world, reflecting the strong international interest and work in the area.
Author: Bu Zhong Publisher: John Wiley & Sons ISBN: 1119041597 Category : Business & Economics Languages : en Pages : 208
Book Description
Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology. Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing. The second half of the book focuses on research-based strategies for effectively using social media in communication and business such as the news industry, heath care, and social movements. Offering detailed yet accessible coverage of how digital media technology is changing human communication, this textbook: Helps readers make the best use of social media tools in communication and business practices Introduces more than a dozen theories in the areas of communication, psychology, and sociology to highlight the theoretical frameworks researchers use in social media studies Identifies a variety of trends involving social media usage, including the app economy and patient care Addresses the relation between social media and important contemporary topics such as cultural diversity, privacy, and social change Presents 14 imperative social media topics, each with the power to change the ways you see and use social media Social Media Communication: Trends and Theories is the perfect textbook for undergraduate and graduate courses in communication, business, journalism, business, and information science and technology. It is also an invaluable resource for researchers, educators, journalists, entrepreneurs, and professionals working in media management, advertising, public relations, and business marketing.
Author: Yoshitaka Miike Publisher: Routledge ISBN: 1000536203 Category : Language Arts & Disciplines Languages : en Pages : 544
Book Description
Moving beyond the U.S.-Eurocentric paradigm of communication theory, this handbook broadens the intellectual horizons of the discipline by highlighting underrepresented, especially non-Western, theorists and theories, and identifies key issues and challenges for future scholarship. Showcasing diverse perspectives, the handbook facilitates active engagement in different cultural traditions and theoretical orientations that are global in scope but local in effect. It begins by exploring past efforts to diversify the field, continuing on to examine theoretical concepts, models, and principles rooted in local cumulative wisdom. It does not limit itself to the mass-interpersonal communication divide, but rather seeks to frame theory as global and inclusive in scope. The book is intended for communication researchers and advanced students, with relevance to scholars with an interest in theory within information science, library science, social and cross-cultural psychology, multicultural education, social justice and social ethics, international relations, development studies, and political science.
Author: Marieke de Mooij Publisher: SAGE ISBN: 1526453517 Category : Business & Economics Languages : en Pages : 603
Book Description
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. More examples from major regions and countries from around the world Broader background theory on usage differences of new digital media and extensive coverage of consumer behaviour A range of online instructor resources complement the book, including chapter-specific PowerPoint slides, downloadable advertising images from the book, chapter-specific questions and key points, and video examples of advertising from around the world.
Author: St.Amant, Kirk Publisher: IGI Global ISBN: 1599042150 Category : Business & Economics Languages : en Pages : 362
Book Description
"This book provides readers with in-depth information on the various linguistic, cultural, technological, legal, and other factors that affect interactions in online exchanges. It provides information that implements effective decisions related to the uses and designs of online media when interacting with individuals from other cultures"--Provided by publisher.
Author: Marieke de Mooij
Author: Marieke de Mooij
Author: Marieke K. De Mooij
Author: James W. Chesebro
Author: Elly A. Konijn
Author: Elly A. Konijn
Author: James W. Chesebro
Author: Bu Zhong
Author: Yoshitaka Miike
Author: Marieke de Mooij
Author: St.Amant, Kirk