Marketing Management PDF Download

Author: S.H.H. Kazmi
Publisher: Excel Books India
ISBN: 9788174465429
Category : Business & Economics
Languages : en
Pages : 728

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Book Description
Marketing is of interest to students of marketing, or marketers of tangibles or non tangibles.

Author: Kenneth E. Clow
Publisher: SAGE Publications
ISBN: 1412996031
Category : Business & Economics
Languages : en
Pages : 561

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Book Description
This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases were chosen from around the world, from small and large corporations, and include household names such as Twitter, Best Buy, Ruth's Chris, and Kraft Foods. The majority of the cases are very recent (from 2009 or later). Each chapter begins with an introductory review of the topic area prior to the set of cases, and questions are included after each case to help students to think critically about the material. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases.

Author: Douglas J. Dalrymple
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1016

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Book Description
This popular and comprehensive book focuses on all aspects of planning, coordinating and executing marketing strategy. It explains the main terms and concepts associated with marketing management. Cases have been integrated into the text to provide readers with opportunities to apply what they have learned by solving realistic marketing problems. Most of the cases and examples are global in scope. The new edition also contains completely updated references.

Author: Stewart Henry Rewoldt
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 755

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Book Description

Author: Chandrasekar
Publisher: Tata McGraw-Hill Education
ISBN: 9780071067737
Category : Marketing
Languages : en
Pages : 0

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Book Description

Author: Mukesh Dhunna
Publisher:
ISBN: 9788189547103
Category : Marketing
Languages : en
Pages : 342

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Book Description

Author: Rajiv Lal
Publisher: Irwin/McGraw-Hill
ISBN:
Category : Business & Economics
Languages : en
Pages : 840

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Book Description
Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching, and provides here the latest cases in Marketing Management.

Author: Dalrymple
Publisher:
ISBN: 9780471098713
Category :
Languages : en
Pages : 733

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Book Description

Author: Robert J. Dolan
Publisher: McGraw-Hill/Irwin
ISBN: 9780072499803
Category : Marketing
Languages : en
Pages : 0

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Book Description
This is a Harvard casebook that is appropriate for the rigorous end of the spectrum in Marketing Management courses. The overall framework of this text is clean and easy to follow, focusing more on strategy in covering the marketing process and less on research and implementation. This makes the discussion of the marketing mix much more coherent for professors to teach and students to learn.

Author: Robert E Stevens
Publisher: Taylor & Francis
ISBN: 1135184542
Category : Business & Economics
Languages : en
Pages : 377

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Book Description
Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing management teach you how to market any business. Marketing Management: Text and Cases is divided into two sections to accommodate a wide variety of interests. The first section is an essential textbook that offers a complete overview of marketing management, and describes the steps necessary for successful company-to-customer interaction. Each chapter comes generously enhanced with tables and charts to clearly demonstrate the marketing process from concept to implementation. Marketing Management: Text and Cases also contains fifteen new case studies to challenge the more experienced marketing student as well as introduce the beginner to situations where the marketing process can be demonstrated. These cases provide a wide variety of managerial situations for small, medium, and large companies as well as entrepreneurial cases to expose readers to the types of analyses needed for those examples. From the creation of a new waterpark to marketing algae products, these case studies provide backgrounds, histories, trend analyses, and data to reveal the companies’ situations and possible solutions. This book is useful for training courses and valuable to university faculty and students as well as business managers, CEOs, and entrepreneurs. Marketing Management: Text and Cases covers essential managerial elements of marketing, including: an overview of marketing in the new millennium, including basic definitions, global marketing, and electronic marketing customer analysissegmentation, market grids, and market estimations competitive analysistypes of competition, gathering intelligence, and marketing audits financial analysisassessing revenue, cost, profitability, and risk for marketing decisions marketing planningboth strategic planning and operational perspectives evaluation and control of marketing activities including sales, cost, and profit