Taxmann's Marketing Management | Text & Cases – Exhaustive treatise to understand Indian Marketing through simplistic and lucid language with examples, exercises, and projects PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Taxmann's Marketing Management | Text & Cases – Exhaustive treatise to understand Indian Marketing through simplistic and lucid language with examples, exercises, and projects PDF full book. Access full book title Taxmann's Marketing Management | Text & Cases – Exhaustive treatise to understand Indian Marketing through simplistic and lucid language with examples, exercises, and projects by Dr Tapan K Panda. Download full books in PDF and EPUB format.
Author: Dr Tapan K Panda Publisher: Taxmann Publications Private Limited ISBN: 9356222215 Category : Education Languages : en Pages : 47
Book Description
This book is an attempt to capture and illustrate the trends and shifts in the marketing environment in India, which are driven by the following factors: • Opening up of the Indian economy in the 90s • Entry of multinational companies across industries • Indian information technology space, leading the global change in the digital revolution The Present Publication is the 3rd Edition, authored by Dr. Tapan K Panda, with the following noteworthy features: • [Simple, Systematic & Comprehensive Explanation] The subject matter is presented in a simple, systematic method along with a comprehensive explanation of the concept and theories underlying marketing. The book tries to explain the subject matter through realistic and practical examples. • [Student-Oriented Book] This book has been developed keeping in mind the following factors: o Interaction of the author/teacher with thousands of students from different students of business schools across the globe o Shaped by the author/teacher's experience of teaching the subject matter to varying levels for more than three decades o Reactions and responses of students have also been incorporated at different places in the book • [Vivid Examples of Marketing Practice in India] The author blends marketing concepts with Indian examples so that the students can find immediate relevance to the Indian marketing environment • [Practical Application & On-field Projects] including internet-based project exercises and case studies to supplement conceptual inputs • [Unique Conceptual & Application Questions] on Indian Marketing The Book has 30 chapters divided into 8 Divisions. • Almost all the chapters end with Conclusion, Key Terms, Conceptual Questions, Application Questions, Projects, Web Assignments, Chapter End Cases etc. • Division 1 is about Introduction to Marketing. This division is divided into two chapters which are: o Introduction to Marketing o Creating & Delivering Customer Values • Division 2 describes Marketing Planning Process. This division is divided into four Chapters which are: o Marketing Planning o Demand Measurement & Forecasting o Managing Information System & Marketing Research o The Environment for Marketing Decision • Division 3 covers Consumer Behaviour & STP. This division consists of three chapters, which are: o Consumer Behaviour o Organizational Buyer Behaviour o Market Segmentation, Targeting & Positioning • Division 4 dealt with Marketing Mix-product & Services. This division is divided into six chapters which are: o Managing the Product o The Marketing of Services o Management of New Product Development Process o Managing the Product Life Cycles o Managing Brands o Managing Packaging & Support Services • Division 5 describes Marketing Mix-Pricing. This division is divided into two chapters which are: o Developing Pricing Strategies & Programs o Pricing Applications • Division 6 dealt with Marketing Mix-Place. This division is divided into three chapters which are: o Managing Marketing Channels o Management of Logistics & Physical Distribution o Retail Management • Division 7 describes Marketing Mix-Promotion. This division is divided into six chapters which are: o Integrated Marketing Communication (IMC) o Advertising Management o Sales Promotion Management o Publicity & Public Relations o Sales Management o Direct Marketing • Division 8 is mainly devoted to Contemporary Issues in Marketing. This division is divided into four chapters which are: o Marketing Organizations o Rural Marketing o High Technology Product Marketing o Digital Marketing
Author: Dr Tapan K Panda Publisher: Taxmann Publications Private Limited ISBN: 9356222215 Category : Education Languages : en Pages : 47
Book Description
This book is an attempt to capture and illustrate the trends and shifts in the marketing environment in India, which are driven by the following factors: • Opening up of the Indian economy in the 90s • Entry of multinational companies across industries • Indian information technology space, leading the global change in the digital revolution The Present Publication is the 3rd Edition, authored by Dr. Tapan K Panda, with the following noteworthy features: • [Simple, Systematic & Comprehensive Explanation] The subject matter is presented in a simple, systematic method along with a comprehensive explanation of the concept and theories underlying marketing. The book tries to explain the subject matter through realistic and practical examples. • [Student-Oriented Book] This book has been developed keeping in mind the following factors: o Interaction of the author/teacher with thousands of students from different students of business schools across the globe o Shaped by the author/teacher's experience of teaching the subject matter to varying levels for more than three decades o Reactions and responses of students have also been incorporated at different places in the book • [Vivid Examples of Marketing Practice in India] The author blends marketing concepts with Indian examples so that the students can find immediate relevance to the Indian marketing environment • [Practical Application & On-field Projects] including internet-based project exercises and case studies to supplement conceptual inputs • [Unique Conceptual & Application Questions] on Indian Marketing The Book has 30 chapters divided into 8 Divisions. • Almost all the chapters end with Conclusion, Key Terms, Conceptual Questions, Application Questions, Projects, Web Assignments, Chapter End Cases etc. • Division 1 is about Introduction to Marketing. This division is divided into two chapters which are: o Introduction to Marketing o Creating & Delivering Customer Values • Division 2 describes Marketing Planning Process. This division is divided into four Chapters which are: o Marketing Planning o Demand Measurement & Forecasting o Managing Information System & Marketing Research o The Environment for Marketing Decision • Division 3 covers Consumer Behaviour & STP. This division consists of three chapters, which are: o Consumer Behaviour o Organizational Buyer Behaviour o Market Segmentation, Targeting & Positioning • Division 4 dealt with Marketing Mix-product & Services. This division is divided into six chapters which are: o Managing the Product o The Marketing of Services o Management of New Product Development Process o Managing the Product Life Cycles o Managing Brands o Managing Packaging & Support Services • Division 5 describes Marketing Mix-Pricing. This division is divided into two chapters which are: o Developing Pricing Strategies & Programs o Pricing Applications • Division 6 dealt with Marketing Mix-Place. This division is divided into three chapters which are: o Managing Marketing Channels o Management of Logistics & Physical Distribution o Retail Management • Division 7 describes Marketing Mix-Promotion. This division is divided into six chapters which are: o Integrated Marketing Communication (IMC) o Advertising Management o Sales Promotion Management o Publicity & Public Relations o Sales Management o Direct Marketing • Division 8 is mainly devoted to Contemporary Issues in Marketing. This division is divided into four chapters which are: o Marketing Organizations o Rural Marketing o High Technology Product Marketing o Digital Marketing
Author: Prof. Kavita Sharma & Dr. Swati Aggarwal Publisher: Taxmann Allied Services ISBN: 9391596096 Category : Education Languages : en Pages : 26
Book Description
Principles of Marketing is a comprehensive & authentic textbook on 'Principles of Marketing. The book aims to bring an understanding of various aspects of marketing practices. This book aims to fulfil the requirement of students of B.Com. (Hons.)/B.Com. as per CBCS programme, BBA, MBA & other Commerce and Management courses. Those in the field of marketing will find the book relevant for conceptual understanding. The Present Publication is the 2nd Edition, authored by Prof. Kavita Sharma & Dr. Swati Aggarwal, with the following noteworthy features: · [Simple, Systematic & Comprehensive Explaination] The subject matter is presented in a simple, systematic method along with a comprehensive explanation of the concept and theories underlying marketing. · [Student-Oriented Book] This book has been developed, keeping in mind the following factors: o Interaction of the author/teacher with their students in the classroom o Shaped by the author/teachers experience of teaching the subject-matter at different levels o Reaction and responses of students have also been incorporated at various places in the book · [Multiple Examples] The book provides deep insights into the core concepts of marketing based on extant literature, examples and cases (Indian context) · [Pictorial Representation, Tables, Flow Charts, etc.] The chapter discussions are supported by relevant pictures in the form of product advertisement, figures, tables, flow charts to make the text an experience · [Questions] Each chapter contains a set of discussion questions to review the concepts in the chapter. Contents of this book are as follows: · Introduction to Marketing o Basics of Marketing o Marketing Environment · Market Selection o Consumer Behaviour o Market Selection: Segmentation, Targeting and Positioning · Marketing Decisions Related to Product o Product Decisions o New Product Development · Marketing Decisions Related to Pricing and Distribution o Pricing Decisions o Distribution Decisions o Retailing · Marketing Decisions Related to Promotion and New Developments o Promotion Decisions o Services Marketing o Relationship Marketing o Contemporary Issues in Marketing
Author: Dr. Satinder Kumar Publisher: Taxmann Publications Private Limited ISBN: 9356223467 Category : Education Languages : en Pages : 31
Book Description
This book is a comprehensive and authentic textbook on Digital Marketing. This book will be helpful for various professionals to delve deeper and explore various digital marketing strategies to expand their e-business. This book incorporates segments indulging the following: • Introductory Framework to Digital Marketing • Social Media Marketing • Interactive Marketing • Various Strategies and Models of Digital Marketing This book aims to meet the curriculum coverage of all the diploma and degree courses at UG and PG levels. It will be helpful for the students of B.Com., BBA, M.Com., MBA and other professional courses in Commerce and Management. It will also be significant to multiple researchers, academicians, marketers, and policymakers. The Present Publication is the Latest 2023 Edition, authored by Dr Satinder Kumar & Dr Supreet Kaur, with the following noteworthy features: • [Lucid & Coherent Language] for providing an understanding of the concepts of digital marketing • [Comprehensive Coverage of Recent Facts & Figures] and current online market problems. It also covers emerging issues related to the present online payment system or ethics in online marketing • [Relevant Case Studies/Caselets] for understanding the applicability of the concepts • [Data from Various Reports for Ease in Understanding] the context presented in the book • [MCQs, Practical Exercises, Examples & Illustrative Figures] are imbibed in each chapter The detailed contents of the book are as follows: • Introduction to Digital Marketing • Market Segmentation, Targeting and Positioning • Online Consumer Behaviour • Strategic Digital Marketing • Direct Marketing and E-Mail Marketing • Internet Marketing and Advertising • Social Media Marketing • Search Engine Optimisation (Seo) • Electronic Customer Relationship Management • E-Payment Systems • Mobile Marketing and Video Marketing • E-Commerce and S-Commerce • Business Website Marketing • Smart Marketing and Interactive Marketing • Facebook and Instagram Marketing • LinkedIn and Twitter Marketing • Ethical Digital Marketing • Digital Marketing Environment • Emerging Issues in E-Marketing • Online Communication Media • E-Business Analytics
Author: S. Jayachandran Publisher: Excel Books India ISBN: 9788174463623 Category : Marketing Languages : en Pages : 528
Book Description
This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.
Author: Tapan K Panda Publisher: Excel Books India ISBN: 9788174466211 Category : Industrial management Languages : en Pages : 236
Book Description
The idea of managing and transforming tacit to explicit knowledge is getting more and more attention in public systems domain. It has been quite sometime that authors, researchers and managers have come to realize that employees, processes and systems of decision-making in the organizations are a great reservoir of tacit knowledge. It is an important challenge to build and manage systems that can capture, store, retrieve and build new knowledge base for effective decision-making and yet have a human interface. This book is an eye opener for people having interest in knowledge management and knowledge management systems in modern organizations. This book covers ideas, models, conceptual papers and case studies covering the whole globe through the lenses of authors of different continents. For good governance and effective management of public systems, the authors have developed knowledge management processes, models and systems that can have universal appeal and applicability. The book has sixteen, well researched, thought provoking papers and case studies from India, Europe, Brazil and USA. The judicious mix of conceptual papers and case studies will help the students/managers to understand and internalize the process and stages of knowledge management from different countries. It will also make them visualize the practice of knowledge management across the diverse organizations and countries.
Author: CA Ravi Kanth Miriyala & CA Sunitanjani Miriyala Publisher: Taxmann Publications Private Limited ISBN: 9391596401 Category : Law Languages : en Pages : 20
Book Description
Ind AS Ready Reckoner is a simple & practical workbook on Ind AS [as amended by the Companies (Indian Accounting Standards) Amendment Rules 2021] to guide the members in practice/employment in their day-to-day works. This book will help the professionals cope with various developments in the accounting standards’ area, which has become complex after Ind AS has started aligning with its global counterpart. The Present Publication is the Latest Edition, authored by CA Ravi Kanth Miriyala & CA Sunitanjani Miriyala, amended up to July 2021, with the following noteworthy features: · [Most Updated & Amended] This book incorporates the latest amendments under Companies (Indian Accounting Standards) (Amendment) Rules, 2021 · [Practical & Lucid Explanations/Illustrations/Process Flow Charts] are provided in this book for members in practice/employment, to act as a one-stop reference manual on complex matters, without diluting the content of Standards · [Definitions & Applications Guidance with Basis of Conclusion] are incorporated in critical chapters and wherever it is necessary to understand the reasoning · [FAQs & Illustrative Examples] This book also incorporates FAQs of educational material issued by the ICAI and illustrative examples issued by the IASB · [Ind AS vs AS & Ind AS vs IFRS] Covers the differences between Ind AS & AS as well as Ind AS & IFRS, at the end of every standard The detailed contents of the book are as follows: · Ind AS 1 – Presentation of Financial Statements · Ind AS 2 – Inventories · Ind AS 7 – Statement of Cash Flow · Ind AS 8 – Accounting Policies, Changes in Accounting Estimates and Errors · Ind AS 10 – Events after the Reporting Period · Ind AS 12 – Income Taxes · Ind AS 16 – Property, Plant and Equipment (PPE) · Ind AS 19 – Employee Benefits · Ind AS 20 – Accounting for Government Grants · Ind AS 21 – The Effects of Changes in Foreign Exchange Rates · Ind AS 23 – Borrowing Costs · Ind AS 24 – Related Party Disclosures · Ind AS 27 – Separate Financial Statements · Ind AS 28 – Investment in Associates and Joint Ventures · Ind AS 33 – Earnings Per Share (EPS) · Ind AS 34 – Interim Financial Reporting (IFR) · Ind AS 36 – Impairment of Assets · Ind AS 37 – Provisions, Contingent Liabilities and Contingent Assets · Ind AS 28 – Intangible Assets · Ind AS 40 – Investment Property · Ind AS 41 – Agriculture · Ind AS 101 – First-time Adoption of Indian Accounting Standards · Ind AS 102 – Share-Based Payments · Ind AS 103 – Business Combinations · Ind AS 104 – Insurance Contracts · Ind AS 105 – Non-current Assets Held for Sale and Discontinued Operations · Ind AS 106 – Exploration for and Evaluation of Mineral Resources · Ind AS 108 – Operating Segments · Ind AS 109, 32 & 107 – Financial Instruments · Ind AS 110 – Consolidated Financial Statements · Ind AS 111 – Joint Arrangements · Ind AS 112 – Disclosure of Interest in Other Entities · Ind AS 113 – Fair Value Measurement · Ind AS 114 – Regulatory Deferral Accounts · Ind AS 115 – Revenue from Contracts with Customers · Ind AS 116 – Leases
Author: Dr Tapan K Panda
Author: Dr Tapan K Panda
Author: Prof. Kavita Sharma & Dr. Swati Aggarwal
Author: Dr. Satinder Kumar
Author: S. Jayachandran
Author: Chandrasekar
Author: Tapan K. Panda
Author: Tapan K Panda
Author: Tapan K. Panda
Author: Heartsill Young
Author: CA Ravi Kanth Miriyala & CA Sunitanjani Miriyala