Creating Powerful Radio PDF Download

Author: Valerie Geller
Publisher: Taylor & Francis
ISBN: 1136024018
Category : Language Arts & Disciplines
Languages : en
Pages : 359

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Book Description
First Published in 2007. Routledge is an imprint of Taylor & Francis, an informa company.

Author: Valerie Geller
Publisher: Taylor & Francis
ISBN: 1136023933
Category : Language Arts & Disciplines
Languages : en
Pages : 538

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Book Description
Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more. Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience. Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers. A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. The Instructor Manual is available for download here: http://cw.routledge.com/textbooks/9780240522241/

Author: Valerie Geller
Publisher:
ISBN:
Category : Performing Arts
Languages : en
Pages : 276

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Book Description
A handbook of sound byte advice on making talk radio a success written by Rush Limbaugh's consultant--a dubious distinction depending on one's point of view. As Geller points out in her preface, this is her "STUFF," and she regales the reader with often repetitive and unoriginal advice on "how to handle the talent," avoid burnout, interviews, news programming, and promotion. The scanty text is beefed up with vignettes on popular radio personalities from the reputable Mervin Block (former CBS news writer) to the more disreputable Danny Bonaduce (of Partridge Family fame). Not surprisingly, lacks a bibliography although there's a recommended reading list which includes Men are from Mars, Women are from Venus for effective communication strategies. Annotation copyright by Book News, Inc., Portland, OR

Author: Timothy B. Tyson
Publisher: Univ of North Carolina Press
ISBN: 0807899011
Category : Biography & Autobiography
Languages : en
Pages : 413

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Book Description
This book tells the remarkable story of Robert F. Williams--one of the most influential black activists of the generation that toppled Jim Crow and forever altered the arc of American history. In the late 1950s, as president of the Monroe, North Carolina, branch of the NAACP, Williams and his followers used machine guns, dynamite, and Molotov cocktails to confront Klan terrorists. Advocating "armed self-reliance" by blacks, Williams challenged not only white supremacists but also Martin Luther King Jr. and the civil rights establishment. Forced to flee during the 1960s to Cuba--where he broadcast "Radio Free Dixie," a program of black politics and music that could be heard as far away as Los Angeles and New York City--and then China, Williams remained a controversial figure for the rest of his life. Historians have customarily portrayed the civil rights movement as a nonviolent call on America's conscience--and the subsequent rise of Black Power as a violent repudiation of the civil rights dream. But Radio Free Dixie reveals that both movements grew out of the same soil, confronted the same predicaments, and reflected the same quest for African American freedom. As Robert Williams's story demonstrates, independent black political action, black cultural pride, and armed self-reliance operated in the South in tension and in tandem with legal efforts and nonviolent protest.

Author: Ramesh Srinivasan
Publisher: MIT Press
ISBN: 0262539608
Category : Computers
Languages : en
Pages : 419

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Book Description
How to repair the disconnect between designers and users, producers and consumers, and tech elites and the rest of us: toward a more democratic internet. In this provocative book, Ramesh Srinivasan describes the internet as both an enabler of frictionless efficiency and a dirty tangle of politics, economics, and other inefficient, inharmonious human activities. We may love the immediacy of Google search results, the convenience of buying from Amazon, and the elegance and power of our Apple devices, but it's a one-way, top-down process. We're not asked for our input, or our opinions—only for our data. The internet is brought to us by wealthy technologists in Silicon Valley and China. It's time, Srinivasan argues, that we think in terms beyond the Valley. Srinivasan focuses on the disconnection he sees between designers and users, producers and consumers, and tech elites and the rest of us. The recent Cambridge Analytica and Russian misinformation scandals exemplify the imbalance of a digital world that puts profits before inclusivity and democracy. In search of a more democratic internet, Srinivasan takes us to the mountains of Oaxaca, East and West Africa, China, Scandinavia, North America, and elsewhere, visiting the “design labs” of rural, low-income, and indigenous people around the world. He talks to a range of high-profile public figures—including Elizabeth Warren, David Axelrod, Eric Holder, Noam Chomsky, Lawrence Lessig, and the founders of Reddit, as well as community organizers, labor leaders, and human rights activists.. To make a better internet, Srinivasan says, we need a new ethic of diversity, openness, and inclusivity, empowering those now excluded from decisions about how technologies are designed, who profits from them, and who are surveilled and exploited by them.

Author: Marc Fisher
Publisher: Random House
ISBN: 0307547094
Category : History
Languages : en
Pages : 402

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Book Description
A sweeping, anecdotal account of the great sounds and voices of radio–and how it became a bonding agent for a generation of American youth When television became the next big thing in broadcast entertainment, everyone figured video would kill the radio star–and radio, period. But radio came roaring back with a whole new concept. The war was over, the baby boom was on, the country was in clover, and a bold new beat was giving the syrupy songs of yesteryear a run for their money. Add transistors, 45 rpm records, and a young man named Elvis to the mix, and the result was the perfect storm that rocked, rolled, and reinvented radio. Visionary entrepreneurs like Todd Storz pioneered the Top 40 concept, which united a generation. But it took trendsetting “disc jockeys” like Alan Freed, Murray the K, Wolfman Jack, Cousin Brucie, and their fast-talking, too-cool-for-school counterparts across the land to turn time, temperature, and the same irresistible hit tunes played again and again into the ubiquitous sound track of the fifties and sixties. The Top 40 sound broke through racial barriers, galvanized coming-of-age kids (and scandalized their perplexed parents), and provided the insistent, inescapable backbeat for times that were a-changin’. Along with rock-and-roll music came the attitude that would literally change the “voice” of radio forever, via the likes of raconteur Jean Shepherd, who captivated his loyal following of “Night People”; the inimitable Bob Fass, whose groundbreaking Radio Unnameable inaugurated the anything-goes free-form style that would come to define the alternative frontier of FM; and a small-time Top 40 deejay who would ultimately find national fame as a political talk-show host named Rush Limbaugh. From Hunter Hancock, who pushed beyond the limits of 1950s racial segregation with rhythm and blues and hepcat patter, to Howard Stern, who blew through all the limits with a blue streak of outrageous on-air antics; from the heyday of summer songs that united carefree listeners to the latter days of political talk that divides contentious callers; from the haze of classic rock to the latest craze in hip-hop, Something in the Air chronicles the extraordinary evolution of the unique and timeless medium that captured our hearts and minds, shook up our souls, tuned in–and turned on–our consciousness, and went from being written off to rewriting the rules of pop culture.

Author: Carter Alan
Publisher: UPNE
ISBN: 1555537294
Category : History
Languages : en
Pages : 362

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Book Description
The definitive story of the pioneering rock radio station that galvanized a city and a generation

Author: Nick Williams
Publisher: Random House
ISBN: 1448168023
Category : Self-Help
Languages : en
Pages : 352

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Book Description
For many of us, the word 'power' conjures up disturbing feelings of control and dominance, of winning at all costs - and often at the expense of others. Indeed, from our earliest days this is how we have been taught to view the world in order to survive; it is at the heart of the story of man's evolution, and at the heart of much conflict and pain. But now, in Powerful Beyond Measure, Nick Williams reveals the basis of a different kind of power - a power that does not rely on winners or losers, but on a love that feeds our soul and a faith that frees us from the need to control. Here, as he draws upon fascinating case studies and timeless wisdom, Nick reveals how we can: ·Access the innate spiritual power that lies within each of us to find strength and inspiration every day of our lives ·Experience true connection with the world around us as we learn to trust ourselves and others ·Abandon our fears and doubts in order to discover the essence of who we truly are and all that we have to offer Complete with sound, practical advice and based on his experience as one of our most sought-after personal coaches, Nick Williams illuminates the path to a more rewarding life of hope, forgiveness and freedom - a life that is powerful beyond measure. 'Read and learn how to save your life, live in your heart and let the magic happen...' Bernie Siegel, author of Love, Medicine and Miracles

Author: Margaret Heffernan
Publisher: Simon and Schuster
ISBN: 1476784906
Category : Business & Economics
Languages : en
Pages : 128

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Book Description
Foundational introduction to the concept that organizations create major impacts by making small changes.

Author: Brenda Ueland
Publisher: Simon and Schuster
ISBN: 1627932011
Category : Language Arts & Disciplines
Languages : en
Pages : 141

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Book Description
Brenda Ueland was a journalist, editor, freelance writer, and teacher of writing. In If You Want to Write: A Book about Art, Independence and Spirit she shares her philosophies on writing and life in general. Ueland firmly believed that anyone can write, that everyone is talented, original, and has something important to say. In this book she explains how find that spark that will make you a great writer. Carl Sandburg called this book the best book ever written about how to write. Join the millions of others who've found inspiration and unlocked their own talent.