Emerging Dynamics in Audiences' Consumption of Trans-media Products PDF Download

Author: Carmen Spano
Publisher: Anthem Press
ISBN: 1785275151
Category : Social Science
Languages : en
Pages : 164

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Book Description
The book investigates the new forms of empowered agency possessed by national audiences with reference to two particular television texts: Game of Thrones and Mad Men. The two popular American TV shows are highly successful products of the convergence era, characterized by trans-media storytelling as a strategy and the interconnection of audiences’ multiple practices of reception and fruition. The book argues how the analysis of audience engagement with trans-media texts will disclose important information about the various ways people organize their lives around media and how these activities help them to make sense of the world they live in.

Author: Artur Lugmayr
Publisher: Springer
ISBN: 3642544878
Category : Business & Economics
Languages : en
Pages : 473

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Book Description
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.

Author: Gambarato, Renira Rampazzo
Publisher: IGI Global
ISBN: 1522537821
Category : Language Arts & Disciplines
Languages : en
Pages : 348

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Book Description
Since the advent of digitization, the conceptual confusion surrounding the semantic galaxy that comprises the media and journalism universes has increased. Journalism across several media platforms provides rapidly expanding content and audience engagement that assist in enhancing the journalistic experience. Exploring Transmedia Journalism in the Digital Age provides emerging research on multimedia journalism across various platforms and formats using digital technologies. While highlighting topics, such as immersive journalism, nonfictional narratives, and design practice, this book explores the theoretical and critical approaches to journalism through the lens of various technologies and media platforms. This book is an important resource for scholars, graduate and undergraduate students, and media professionals seeking current research on media expansion and participatory journalism.

Author: V. Crisp
Publisher: Springer
ISBN: 1137471026
Category : Social Science
Languages : en
Pages : 215

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Book Description
New media technologies impact cinema well beyond the screen. This volume speculates about the changes in modes of accessing, distributing, storing and promoting moving images and how they might affect cinematographic experience, economy and historiography.

Author: M. Bjørn Rimscha
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110587203
Category : Language Arts & Disciplines
Languages : en
Pages : 462

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Book Description
This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication. It is divided into six parts that comprise: 1. an overarching introduction that defines the field and provides a brief overview of its history (1 chapter) 2. the most commonly used theoretic frameworks for the analysis of communication economics and management (4 chapters) 3. the peculiarities of the quantitative and qualitative methods and data used in the field (3 chapters) 4. key issues of the field such as the economics of language, labor in creative industries, media concentration, branding etc. (10 chapters) 5. descriptions of the development, trends and peculiarities of the field in different parts of the world, written by scholars from the respective region (10 chapters) 6. reflections on future directions for the field, both from a managerial and from an economics perspective (1 chapter). The authors of the individual chapters represent different academic disciplines, research traditions, and geographic backgrounds. The reader will thus gain multifaceted insights into the management and economics of communication.

Author: Carpentier
Publisher: Lexington Books
ISBN: 0739131907
Category : Social Science
Languages : en
Pages : 341

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Book Description
Trans-Reality Television: The Transgression of Reality, Genre, Politics, and Audience offers an overview of contributions which engage with the phenomenon of reality television as a tool to reflect on societal and mediated transformations and transgressions. While some contributors delve deep into the theoretical issues, others approach the topic at hand through empirical studies of specific reality television formats and programs. The chapters in this volume are divided into four sections, all of which deal with how we see the fluid social at work in reality television through the trans-real, trans-politics, trans-genre, and trans-audience. The first section stresses the concept of the trans-real. These chapters go into the complexity of the construction of reality in reality television. The second section, which deals with the concept of trans-politics, offers a diversity of perspectives on the articulation and re-articulation of politics and the political. In the third section, trans-genre, the chapters analyze how the modern conceptualizations of genre and format are transcended. Finally, the last set of chapters articulate the concept of trans-audiences, using case studies of particular audiences and a study of reality celebrities. Trans-Reality Television concludes by returning to the sense and nonsense of the use of these 'post' concepts.

Author: Elizabeth Evans
Publisher:
ISBN: 9780415712361
Category : Convergence (Telecommunication).
Languages : en
Pages : 0

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Book Description
'Transmedia Television' explores attitudes towards the dramatic changes that television has undergone since the turn of the 21st century due to the development of digital technologies. It asks to what extent audiences are embracing these changes and what 'television' means in a multiplatform media landscape.

Author: Youna Kim
Publisher: Taylor & Francis
ISBN: 1135896445
Category : History
Languages : en
Pages : 251

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Book Description
This book explores people’s everyday experience of the media in Asian countries in confrontation with huge social change and transition and the need to understand this phenomenon as it intersects with the media. It argues for the centrality of the media to Asian transformations in the era of globalization. The profusion of the media today, with new imaginations, new choices and contradictions, generates a critical condition for reflexivity engaging everyday people to have a resource for the learning of self, culture and society in a new light. Media culture is creating new connections, new desires and threats, and the identities of people are being reworked at individual, national, regional and global levels. Within historically specific social conditions and contexts of the everyday, the chapters seek to provide a diversity of experiences and understandings of the place of the media in different Asian locations. This book considers the emerging consequences of media consumption in people’s everyday life at a time when the political, socio-economic and cultural forces by which the media operate are rapidly globalizing in Asia.

Author: Doris Baltruschat
Publisher: Routledge
ISBN: 1136966188
Category : Performing Arts
Languages : en
Pages : 253

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Book Description
Highlights dramatic changes in worldwide media production, detailing how collaborations - in the form of co-productions, format franchising and audience interactivity - define the new media economy, and affect a shift across the entire field of cultural production.

Author: Hernández-Santaolalla, Víctor
Publisher: IGI Global
ISBN: 1799831205
Category : Business & Economics
Languages : en
Pages : 457

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Book Description
As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.