Marketing Planning 2007-2008 PDF Download

Author: Karen Beamish
Publisher: Routledge
ISBN: 0750684046
Category : Business & Economics
Languages : en
Pages : 411

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Book Description
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Planning strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time

Author: Donald R. Lehmann
Publisher: Irwin/McGraw-Hill
ISBN: 9780071263634
Category : Electronic books
Languages : en
Pages : 288

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Book Description
Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

Author: Karen Beamish
Publisher: Routledge
ISBN: 1136420053
Category : Business & Economics
Languages : en
Pages : 411

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Book Description
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Planning strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

Author: Karen Beamish
Publisher: Routledge
ISBN: 1136420061
Category : Business & Economics
Languages : en
Pages : 410

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Book Description
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Planning strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

Author: Ralf Strauss
Publisher: John Wiley & Sons
ISBN: 0470745614
Category : Business & Economics
Languages : en
Pages : 368

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Book Description
Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, markets and the public. Marketing faces more dilemmas and conflicts of interest than any other part of a company. The reason for this lies in the lack of a plan for marketing planning. This book not only identifies numerous examples of this problem as experienced by businesses, it also offers ways of solving the problem. Ralf Strauss highlights a 7 phase process for marketing planning, where the potential marketing can reach is demonstrated. Useful check lists included in this book allow the readers to readily create their own ‘plans for a marketing planning’. With insights drawn from more than 150 case studies included in the book, Marketing Planning by Design covers areas such as: How to overcome existing hurdles of marketing planning and marketing strategy. How to set up a project for managing the marketing planning cycle. How to develop a really target group and content driven marketing planning, which is stepwise cascaded from a program, campaign down to a tactical level. How to make marketing accountable in terms of performance measurement. How to implement an enhanced marketing planning in the organisation. How to systematically integrate Web 2.0 into marketing planning, or how to link marketing with modern IT. This highly practical book is destined to be a must-have reference work on any marketer’s desk.

Author: Frank Withey
Publisher: Routledge
ISBN: 1136419497
Category : Business & Economics
Languages : en
Pages : 416

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Book Description
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

Author: Colin Gilligan
Publisher: Routledge
ISBN: 1856176177
Category : Business & Economics
Languages : en
Pages : 552

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Book Description
'Strategic Marketing Planning' takes the reader step-by-step through the formulation and implementation of marketing strategy. Each chapter contains a number of expanded examples as well as a series of test questions and exercises.

Author:
Publisher: GRIN Verlag
ISBN: 3656424934
Category : Business & Economics
Languages : en
Pages : 47

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Book Description
Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Anglia Ruskin University, language: English, abstract: Nordex SE is a management holding company that has been developing and manufacturing wind turbines for over 25 years. Furthermore the know-how lies as well in the development of rotor blades, integrated electrical, and control technology for wind turbines. With its headquarters in Rostock, Germany, the company operates throughout Europe, Asia and North America with production facilities in Germany, China and the United States (Nordex SE, 2010). The technology of wind energy has made a huge progress in the recent years and is prospected to expand continuously that Nordex SE has decided to widen the product portfolio and step into the market of providing wind turbines to businesses as a major source of power. This will be done by offering smaller wind turbines to facility management companies in Germany that will furthermore do maintenance and after-sales-service as this is an opportunity for the Nordex SE to gain market share while still concentrating in core competences. By turning this way Nordex SE will be able to make up losses that had been accruing during the depression and will moreover strengthen its market power and presence in the future.

Author: John Westwood
Publisher: Kogan Page Publishers
ISBN: 9780749437480
Category : Business & Economics
Languages : en
Pages : 228

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Book Description
A well-devised marketing plan can improve a company's performance and should be the focus of all marketing aims, proposals and activities. This practical guide should clarify the complexities faced by those responsible for compiling a plan and sets out clear guidelines on how to go about this task.

Author: Christian Baumann
Publisher: GRIN Verlag
ISBN: 3640775058
Category :
Languages : en
Pages : 65

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Book Description
Seminar paper from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,2, language: English, abstract: In 2007 the Volkswagen group with its headquarters in Wolfsburg, Germany sold 6,191,618 vehicles worldwide and 329,305 employees generated a sales revenue of 108,897,000 with an operating profit of 6,151,000 which in turn resulted in a profit after tax of 4,122,000 .1 The group is divided into two divisions, namely the automotive one, accounting for 91% of total revenues plus the financial one, contributing 9% to the total turnover. Within the automotive sector, the company markets its vehicles under brands like, VW passenger cars, Audi, Bentley, Bugatti, Lamborghini, Seat and Skoda. In 1984, Volkswagen as the first western auto maker, began its operational activity in China. When it entered the market it had to form a joint venture with a Chinese company to produce cars. By now the group has thirteen representative companies. Due to its early engagement in the biggest Asian market, it reached a leading position which despite some previous challenges lasted until today. For example, the corporation sold 910,000 vehicles (VW + Audi) in Hong Kong as well as in the mainland of China which resulted in a market share of 17.8% in 2007.2 Therefore, China is (yet) after Germany the second most important market for Volkswagen, representing almost 15% of the company car sales. In the following international marketing plan, the author will describe how to increase car sales and boost market share up to 20% over the next 2 years with the introduction of a new small light weight hybrid car, the Volkswagen Cotha. ...]